Upfronts - THE MEASURE

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Upfronts

A collection of 3 posts

Study: Fragmentation Biggest Challenge for Streaming Measurement

Study: Fragmentation Biggest Challenge for Streaming Measurement

One of the biggest challenges facing advertisers today is how to measure cross-platform viewing. As part of a recent survey, iSpot.tv asked advertisers to rank the most significant challenges they face when it comes to streaming measurement. More than half (53.6%) of respondents cited “fragmentation” as either the

Some Ad Optimism Ahead of Upfronts

Some Ad Optimism Ahead of Upfronts

iSpot's new report reveals a measure of advertiser optimism around upfront budgets.

Upfronts Survey: TV Spend Not Going Anywhere

Upfronts Survey: TV Spend Not Going Anywhere

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway. A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals,