U.S. Presidency - THE MEASURE

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U.S. Presidency

A collection of 10 posts

Trump Bump Or Simply A Trending Topic?

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Trump Bump Or Simply A Trending Topic?

While the "Trump Bump" may have waned for media, the former president remains a major topic of discussion among U.S. content creators. Tubular Labs data shows the top U.S. creators by YouTube video views about Donald Trump over the last 30 days (Sept. 10-Oct. 9, 2024)

Who's Making The Biggest News On YouTube Recently?

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Who's Making The Biggest News On YouTube Recently?

In the lead-up to November's U.S. presidential election, interest in news content is high. But which creators are leading the way there on YouTube? Tubular Labs data shows the top domestic news & politics creators by views over the last 30 days. * MSNBC leads the way with

The Numbers Behind ABC's Livestream Debate Win

The Numbers Behind ABC's Livestream Debate Win

Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10

Article Engagement Spikes For Harris, Trump Post-Debate

Article Engagement Spikes For Harris, Trump Post-Debate

Data from Chartbeat shows that engagement with articles featuring Donald Trump and Kamala Harris peaked the day after the U.S. presidential candidates' first debate on ABC. * On Sept. 11, articles featuring Trump collected 1.52 million engaged hours, while Harris was close behind with 1.45 million. * Engagement

Streaming TV Preferred By Democrats, Republicans And Independents

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

While Mark Kelly (U.S. Senator, Arizona) and Josh Shapiro (Governor of Pennsylvania) led early reader engagement around potential vice presidential selections, it was Tim Walz (Governor of Minnesota) who ultimately won the race – both in terms of getting the VP nod and hours from readers. * Data from Chartbeat showed

VP Buzz Gives Tim Walz Big Engagement Bump

VP Buzz Gives Tim Walz Big Engagement Bump

Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular

Biden Winning Pageviews Battle With Trump

Biden Winning Pageviews Battle With Trump

"Trump bump?" Maybe not so much anymore, as recent data from Chartbeat shares. Its Election HQ reveals that while pageviews for articles about both Joe Biden and Donald Trump have picked up in the new year, articles about Biden are still averaging significantly more per day. * Biden-related articles

Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

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Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are

Which Head Of State Was Ahead In Q1?

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Which Head Of State Was Ahead In Q1?

Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family