U.S. Presidency - THE MEASURE

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U.S. Presidency

A collection of 21 posts

Which Stories Drove The Most Engaged Minutes In 2024?

Which Stories Drove The Most Engaged Minutes In 2024?

Yet another eventful news year drove an incredible number of articles produced globally, and even more minutes of engagement as readers around the world attempted to keep up. Chartbeat's Most Engaging Stories of 2024 list showcases the top 100 pieces of the year, with many tracking back to

Conservative Media Sees Post-Election Social Video Boost

Conservative Media Sees Post-Election Social Video Boost

While conservative-leaning media finds plenty of success on social video as it is, Donald Trump's Election Night victory helped bring an even bigger viewership boost – as new data from Tubular Labs shows this week. * Fox News had an already strong 80.7 million YouTube views in the week-long

Trump Engagement Soared As Election Night Wore On

Trump Engagement Soared As Election Night Wore On

After the dust settled on Election Day in the U.S., Chartbeat shared interesting trends around article engagement for Donald Trump and Kamala Harris. While Trump was seeing far more articles in the lead-up, engagement with coverage seemed to level out in the early hours of Election Day, according to

Counterprogramming Election Night TV Ad Reach Winners

Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.

Politics Dominate U.S. Election Night On YouTube

Politics Dominate U.S. Election Night On YouTube

Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million

October Trump Articles Double Up Harris Stories

October Trump Articles Double Up Harris Stories

According to recent Chartbeat research around reader behaviors, 2 million people read 10 or more articles about Donald Trump in October – four times the number that read 10 or more articles about Kamala Harris. Why? Well, there's more to it (and more to these audience behaviors beyond just

Views For News Lean On Trump In Election Lead-Up

Views For News Lean On Trump In Election Lead-Up

The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering

POTUS Candidates Go Head-To-Head On Podcasts

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POTUS Candidates Go Head-To-Head On Podcasts

Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.

Bad Bunny's Big Reach

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Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

MSNBC Nets Over A Billion U.S. YouTube Minutes In September

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MSNBC Nets Over A Billion U.S. YouTube Minutes In September

YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC

Trump Bump Or Simply A Trending Topic?

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Trump Bump Or Simply A Trending Topic?

While the "Trump Bump" may have waned for media, the former president remains a major topic of discussion among U.S. content creators. Tubular Labs data shows the top U.S. creators by YouTube video views about Donald Trump over the last 30 days (Sept. 10-Oct. 9, 2024)

Who's Making The Biggest News On YouTube Recently?

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Who's Making The Biggest News On YouTube Recently?

In the lead-up to November's U.S. presidential election, interest in news content is high. But which creators are leading the way there on YouTube? Tubular Labs data shows the top domestic news & politics creators by views over the last 30 days. * MSNBC leads the way with

The Numbers Behind ABC's Livestream Debate Win

The Numbers Behind ABC's Livestream Debate Win

Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10

Article Engagement Spikes For Harris, Trump Post-Debate

Article Engagement Spikes For Harris, Trump Post-Debate

Data from Chartbeat shows that engagement with articles featuring Donald Trump and Kamala Harris peaked the day after the U.S. presidential candidates' first debate on ABC. * On Sept. 11, articles featuring Trump collected 1.52 million engaged hours, while Harris was close behind with 1.45 million. * Engagement

Streaming TV Preferred By Democrats, Republicans And Independents

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race

While Mark Kelly (U.S. Senator, Arizona) and Josh Shapiro (Governor of Pennsylvania) led early reader engagement around potential vice presidential selections, it was Tim Walz (Governor of Minnesota) who ultimately won the race – both in terms of getting the VP nod and hours from readers. * Data from Chartbeat showed

VP Buzz Gives Tim Walz Big Engagement Bump

VP Buzz Gives Tim Walz Big Engagement Bump

Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular

Biden Winning Pageviews Battle With Trump

Biden Winning Pageviews Battle With Trump

"Trump bump?" Maybe not so much anymore, as recent data from Chartbeat shares. Its Election HQ reveals that while pageviews for articles about both Joe Biden and Donald Trump have picked up in the new year, articles about Biden are still averaging significantly more per day. * Biden-related articles

Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

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Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are

Which Head Of State Was Ahead In Q1?

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Which Head Of State Was Ahead In Q1?

Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family