TV Measurement

A collection of 74 posts

TV Audience

ABC Ascends to No. 1 on TV Network Ranking

ABC captured a 7.58% viewership share across April 15-21, per Inscape.

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

TV Measurement

Masters Helps Propel CBS to Top of TV Network Ranking

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

Inscape Data: Consumers Continue to Quit Cable/Satellite

Inscape’s Q4 2023 TV Market Trends report, based on linear and streaming audience data from over 22 million opted-in smart TVs, reveals that U.S. households continue to quit cable and satellite: 6.5% of U.S. cable/satellite households quit viewing on those inputs in Q4 2023, up

TV Measurement

ABC Takes First Place for TV Network Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

The Two Genres That Continue to Buoy Traditional TV

In Q4 2023, nearly 80% of news viewing occurred via cable, satellite or OTA

SPORTS

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark and Iowa Hawkeyes women’s basketball scored a big Elite 8 win vs. LSU on Monday, and pulled in huge TV ratings as well. iSpot data shows over 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home on ESPN. * For reference, last year's

TV Audience

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.

TV Measurement

Streaming’s Share of Viewing Time Surges On

Inscape’s recently-released Q4 2023 TV Market Trends report reveals that streaming continues to make inroads in American homes. Specifically, streaming has increased its share of viewing time in U.S. TV households by 8.2 percentage points, with the largest gains coming recently in Q4 2023 (+5.7 points)

TV Audience

truTV Jumps Into Top 15 Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Measurement

Data: Smart TV App Usage Plateaus

Viewers may be streaming more than ever, but new data from Inscape reveals that smart TV app usage has leveled off — a signal that consumers may be fatigued by the sheer volume of content and how to find exactly what they want to watch. A few specifics from Inscape’s

TV Measurement

ABC Dethrones CBS on TV Network Ranking, Thanks to Oscars

ABC captured a 7.15% viewership share last week, per Inscape.

TV Measurement

Oscars Dominate Sunday's Live TV Viewership

The 96th Oscars captured a 7.49% viewership share across all live, linear TV on March 10, per Inscape.

TV Audience

A Super Tuesday for Fox News

The cable news network was No. 1 for TV watch-time on March 5 with a 7.29% viewership share.

TV Audience

CBS Maintains Grip on TV Network Watch-Time

The network captured a 7.58% viewership share for Feb. 26 through Mar. 3, per Inscape.

TV Audience

CBS, ABC Win for TV Network Watch-Time

CBS captured a 7.27% viewership share across Feb. 19-25, per Inscape.

Video

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. Brittany Slattery: As we look at this next year, and even beyond

TV Measurement

Data: CBS Remains Most-Watched TV Network

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Video

Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product

In this interview from CES 2024, Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure. Ken Norcross: Over the air is what most of us think about

TV Measurement

Grammys Help CBS Stay No. 1 for TV Network Watch-Time

CBS captured a 7.34% viewership share last week, per Inscape.

TV Measurement

Grammys Beat Pro Bowl Games for Sunday Viewership

The Grammys — and Taylor Swift — came out on top on Sunday. The CBS broadcast of the 66th annual awards show snagged a 7.41% viewership share for the day, making it the No. 1 program by watch-time.  * That’s an increase from the 65th Annual Grammys, which captured a 5.

Streaming

Netflix (Sort Of) Embraces More Data Transparency

This week, Netflix released mid-year global viewership data for the first time, and while it made headlines, it also amounted to a lot of nothing. For starters, it's self-reported data. But also, the report leans on hours watched at a global scale – so the results naturally trend toward

Members only

REPORTS

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

TV

Snap Back to Reality?

The writer’s strike means there’s a fleeting number of scripted programs on TV right now, which could have brands looking for more reality TV advertising opportunities. Data from iSpot reveals reality TV’s share of household ad impressions dating back to last July, and the summer is poised