TV Measurement

A collection of 74 posts

TV Measurement

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

TV Measurement

CBS Wins for TV Network Watch-Time

With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.

TV Measurement

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

TV Audience

College Football Fuels ABC's Watch-Time

ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.

TV Measurement

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

SPORTS

Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings

ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.

TV Measurement

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

TV Measurement

Fox News is Election Week’s TV Network Winner

The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.

TV Measurement

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.

TV Measurement

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

TV Measurement

TVs Saw an Average of 45 Democrat Ads in September

An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.

TV Measurement

Political CTV Ad Impressions Surged by 489% in September

A Madhive analysis reveals how political ad budgets are being deployed across the country.

TV Audience

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.

TV Audience

Weather Channel Back Among Most-Watched TV Networks

The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.

TV Audience

SNF Helps NBC Claim No. 1 on TV Network Ranking

NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.

TV Measurement

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it.  * Over 87% of the time spent streaming in Q2

TV Audience

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene prompted enough tune-in for The Weather Channel to thrust it into the ranking at No. 8 with a 1.77% viewership share.

TV Measurement

Smart TV Data: Summer’s Streaming Surge

With traditional TV schedules on hiatus, summer brings about a surge in streaming viewing time from smart TVs, according to a Q2 analysis from Inscape.  * After a few quarters of plateauing, streaming’s share of viewing time inched up in Q2 2024, reaching a record high of 58.2%. * Increases

TV Measurement

Football Fuels Fox’s Rise to No. 1 on TV Network Ranking

With an 8.03% viewership share, Fox moves from fifth to first place week-over-week, per Inscape.

TV Measurement

60% of Smart TVs Solely Streamed Content in Q2

Slowly but surely, smart TVs are moving in a streaming-only direction and eschewing traditional inputs (cable, satellite, over-the-air antenna), according to Inscape’s Q2 2024 Market Trends report.  * 60% of smart TVs only streamed content — i.e., never used traditional inputs — during Q2, a quarter-over-quarter increase of nearly 2%. * On

TV Audience

Football Helps CBS Snag No. 1 on TV Network Ranking

CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.

TV Audience

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of

TV Measurement

SNF Helps NBC Take No. 1 on TV Network Ranking

NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.