TV ADVERTISING Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV Beer giants take differing approaches to TV advertising depending on their target audience – and that's no more apparent than when comparing Michelob Ultra and Modelo. Below, iSpot competitive data shows how Michelob's share of beer TV ad impressions is significantly higher on streaming than it is
Super Bowl Rocket Records Consumer Intent Win Among Super Bowl Spots With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the
SPORTS Super Bowl LIX Is The 'Buy-Now' Bowl While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.
SPORTS Data: Travel Brands Book Ticket For Big Game Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).
SPORTS Are QSR Brands Staging Super Bowl Comeback? Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
SPORTS Automakers Park Super Bowl Ad Focus In Recent Years Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.
TV Measurement CBS Captured Over 11% of TV Watch-Time Last Week Largely thanks to the NFL playoffs, CBS moves into first place on the network ranking, per Inscape data for Jan. 6-12.
TV Measurement CFB Bowl Games Give ESPN Watch-Time Win Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
TV Measurement NBC is 2024’s Winner for TV Network Watch-Time NBC captured an 8.41% viewership share across the year, per Inscape.
TV Measurement How Seasonality, Sports Affect Streaming's Share of Viewing Time Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for
TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
TV Measurement 61% of Smart TVs Are Solely Streaming Content An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
TV Measurement LGBTQ+ Viewers Went for Drama in Q3 Drama titles captured 32% of Revry's total watch hours in Q3.
TV Measurement Data: Prime Video Viewers Skew Older, Wealthier A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
TV Measurement CBS Captured Over 10% of TV Watch-Time Last Week Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.
TV Measurement Viewer Data: Movies on Netflix Win vs. Other Content Types A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.
TV Measurement Fox News is Election Week’s TV Network Winner The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
