TV Audience - THE MEASURE (Page 9)

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TV Audience

A collection of 215 posts

Pets Win For Brands In 2022’s Most Likeable TV Ads

Pets Win For Brands In 2022’s Most Likeable TV Ads

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among

World Cup Keeps Scoring Audience Watch-Time

World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its

NFL Gobbles Up Turkey Day Watch Time

NFL Gobbles Up Turkey Day Watch Time

With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.

Yellowstone Remains Paramount Network’s Peak Program

Yellowstone Remains Paramount Network’s Peak Program

Paramount Network’s Yellowstone was the second most-watched show on Sunday, according to VIZIO’s Inscape, largely as a result of its two-hour season five premiere. When also including reruns leading up to the new episodes, the show accounted for 6.16% of all live, linear minutes watched during the

Weekly TV Snapshot: Another Sports-Studded Week

Weekly TV Snapshot: Another Sports-Studded Week

Sports take four of the top five spots for the most-watched programming during the week of October 31 through November 6, according to Vizio's Inscape. NFL games accounted for 5.56% of minutes watched, down slightly from the previous week's 5.89%. On the other hand,

World Series Goes Head-To-Head With Football On Broadcast TV

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the

Weekly TV Snapshot: Sports, Sports and More Sports

Weekly TV Snapshot: Sports, Sports and More Sports

Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:

AMC Dominates Watch-Time for Horror Genre

AMC Dominates Watch-Time for Horror Genre

According to data from Vizio's Inscape, AMC dominated the scares this Halloween, capturing 54% of all minutes watched of the horror genre on live, linear TV from Sept. 1 through Oct. 20, up from 41% during the same period in 2021. Syfy takes second, with 10.5% of

The Most-Watched Horror Movies on Live, Linear TV

The Most-Watched Horror Movies on Live, Linear TV

To celebrate spooky season, Vizio's Inscape examined the horror genre across live, linear TV to reveal the most-watched horror movies as Halloween approached. * Two installments of the Halloween franchise made the top five: Halloween H20: 20 Years Later, which captured 5.18% of all minutes watched of horror

Yellowstone’s Peak Performance On TV

Yellowstone’s Peak Performance On TV

With Yellowstone’s season five premiere right on the horizon, we used data from VIZIO’s Inscape to quantify the success of the hit Paramount Network show. During season four – Nov. 7, 2021-Jan. 2, 2022 – Yellowstone was No. 11 among all programs by watch-time. The show also accounted for nearly

Baseball is a Numbers Game

Baseball is a Numbers Game

Data from Inscape.tv taken from a sample of 20 million connected TVs show that Baseball isn't out yet. playoffs accounted for 6% of prime time during the playoffs 3.4% of tine during the weekends which isn't shabby when you consider the crush of football