TV Audience The Masters Scores More With Viewers In 2023 This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year.
TV Audience Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time Basketball owns three of the top five spots in Inscape's ranking of the most-watched programming for Mar. 27-Apr. 2.
TV Audience Women's Basketball Sees Week-Over-Week Increase in Watch-Time Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.
TV Audience March Madness Has Begun: Live TV Viewership Stats Data from Inscape reveals just how much time people are spending watching March Madness live this year.
TV Audience Oscars Snags a Top Spot For Weekly Watch-Time But Still Can't Dunk on Basketball As we head into March Madness, basketball is in full-court press: Watch-time for men’s college games increased week-over-week, up to 4.16% from 2.28% previously.
TV Audience Oscars Viewership Beats Out Sunday Sports Inscape viewership data reveals that the Oscars captured 5.67% of all live, linear minutes watched on Mar. 12, making it the most-watched program that day.
TV Tax Brands’ New Early-Year TV Ad Strategy Data from iSpot shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb.
TV Audience Women’s College Basketball Cracks Top 20 For Watch-Time Feb. 27-Mar. 5 For the first time this season, women’s college basketball makes it into Inscape's weekly ranking of the most-watched programs.
CREATOR ECONOMY Paul vs. Fury: How Influencer Boxers Can Punch Up Fight Viewership The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results. The fight, which took place in Saudi Arabia and was available to watch via pay-per-view, drew a global audience — and you can
TV Audience Basketball Scores For Watch-Time For Feb. 20-26 With March Madness approaching, things are heating up on the basketball court.
TV Audience Daytona 500, ‘Yellowstone’ Crack Top Ten Most-Watched Programs for Feb. 13-19 Men's college basketball took first place for watch-time, but the Daytona 500 zooms into the top ten while a 'Yellowstone' puts it in eighth place.
TV Audience Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12 The Big Game and related coverage accounted for 9.46% of watch-time during the week.
TV Audience Men's College Basketball Leads Most-Watched Programming for Jan. 30-Feb. 5 Men's college basketball accounted for 2.02% of watch-time during the week, while the NBA was in third place with 1.22% of minutes watched.
TV Audience NFL Playoffs’ Weekend Watch-Time Dominance The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of
TV Audience NFL Leads Most-Watched Programming for Jan. 23-29 NFL games took first place in the most-watched programs ranking for Jan. 23-29, according to data from Inscape.
TV Audience NFL Controls Wildcard Weekend Watch-Time The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and
TV Syndicated TV's Staying Power Premium programming is a major source of TV ad impressions, but many syndicated shows still deliver impressive reach as well. iSpot data shared with TV News Check spotlights the top syndicated programs by impressions, with Friends clearly leading the way. The sitcom delivered over 21.3 billion TV ad impressions
TV Audience Grey’s Anatomy Still The Hottest Show For Music Searches Say what you will about Grey’s Anatomy, but the show has its fans – and music searchers, as end-of-year data from Tunefind (a Songtradr company) recently revealed. Grey’s Anatomy had 1% more music searches on Tunefind in 2022 than HBO hit Euphoria to continue its hot streak as the
TV Pets Win For Brands In 2022’s Most Likeable TV Ads Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among
TV Audience World Cup Keeps Scoring Audience Watch-Time The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and
TV NFL, College Football Audience Overlap Minimizes Incremental Reach (Report) NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.
TV 79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report) While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere
TV Audience Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27 Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its
TV Audience NFL Gobbles Up Turkey Day Watch Time With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other
TV Audience Weekly TV Snapshot: Football Leads, But Basketball Jumps Up Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.
