TV Audience

A collection of 196 posts

TV Audience

U.S. Open Golf Leads TV Watch-Time for June 12-18

The golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

TV Audience

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Basketball, baseball and tennis were big for June 5-11, per Inscape.

TV Audience

‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time

Meanwhile, sports continue to dominate much of last week’s live TV viewership, per Inscape.

TV Audience

Take Me Out to the Ball Game: TV By the Numbers

NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking

TV Audience

College Softball Comes Out of Left Field: TV By the Numbers

NCAA regional games captured 0.64% of all live, linear minutes watched on TV from May 15-21, per Inscape.

TV Audience

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

TV Audience

NHL Skates Into Second For TV Watch-Time

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

TV Audience

NBA Playoffs, NFL Draft Lead for TV Watch-Time

Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.

TV Audience

NFL Draft Is TV Audience's First Pick In Primetime

The NFL Draft, an unwanted TV property many years ago, is now one of the biggest events of the year from a viewership standpoint. And the 2023 edition has been no different, at least through the first round. According to Inscape data: * The 2023 NFL Draft was the No. 1

TV Audience

Big Mouth's Historical Revenue Contribution To Netflix

Ahead of its seventh-season premiere, Netflix has officially renewed the raunchy animated sitcom Big Mouth for an eighth and final season. As such, it will officially become the longest-running scripted series in terms of seasons for the market-leading streamer best known for its fire hose approach to content. That is

TV Audience

NBA, NHL Lead For TV Watch-Time

Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.

TV Audience

NBA Leads for TV Watch-Time

Post-season games scored nearly 4% of all minutes watched on TV for April 10-16, per Inscape.

TV Audience

Golf Putts Into First Place For Recent Live TV Viewership

The 2023 Masters Tournament scored for live TV viewership during the week of April 3-9, per data from Inscape.

TV Audience

The Masters Scores More With Viewers In 2023

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year.

TV Audience

Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time

Basketball owns three of the top five spots in Inscape's ranking of the most-watched programming for Mar. 27-Apr. 2.

TV Audience

Women's Basketball Sees Week-Over-Week Increase in Watch-Time

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

TV Audience

March Madness Has Begun: Live TV Viewership Stats

Data from Inscape reveals just how much time people are spending watching March Madness live this year.

TV Audience

Oscars Snags a Top Spot For Weekly Watch-Time But Still Can't Dunk on Basketball

As we head into March Madness, basketball is in full-court press: Watch-time for men’s college games increased week-over-week, up to 4.16% from 2.28% previously.

TV Audience

Oscars Viewership Beats Out Sunday Sports

Inscape viewership data reveals that the Oscars captured 5.67% of all live, linear minutes watched on Mar. 12, making it the most-watched program that day.

TV

Tax Brands’ New Early-Year TV Ad Strategy

Data from iSpot shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb.

TV Audience

Women’s College Basketball Cracks Top 20 For Watch-Time Feb. 27-Mar. 5

For the first time this season, women’s college basketball makes it into Inscape's weekly ranking of the most-watched programs.

CREATOR ECONOMY

Paul vs. Fury: How Influencer Boxers Can Punch Up Fight Viewership

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results. The fight, which took place in Saudi Arabia and was available to watch via pay-per-view, drew a global audience — and you can

TV Audience

Basketball Scores For Watch-Time For Feb. 20-26

With March Madness approaching, things are heating up on the basketball court.

TV Audience

Daytona 500, ‘Yellowstone’ Crack Top Ten Most-Watched Programs for Feb. 13-19

Men's college basketball took first place for watch-time, but the Daytona 500 zooms into the top ten while a 'Yellowstone' puts it in eighth place.

TV Audience

Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12

The Big Game and related coverage accounted for 9.46% of watch-time during the week.