TV Audience

A collection of 208 posts

TV Audience

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

TV Audience

College Football Scores for ABC

ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.

TV Audience

‘Golden Bachelor’ is Silver Lining for the Long-Running TV Franchise

For over 20 years, The Bachelor and its various franchise installments have captivated the hearts of TV audiences everywhere. ABC smelled the roses early on and has milked this appetite for reality TV love for all its worth, and its most recent iteration, The Golden Bachelor, tapped into one demographic

TV Audience

Thanksgiving Week's Most-Watched TV Networks

How football and holiday programming fueled watch-time increases for networks, via Inscape.

TV Audience

Over Two-Thirds of Consumers Prefer to 'Only' Stream Content On Smart TVs

As smart TVs find ubiquity within consumers’ homes, this wide adoption has fueled a fundamental change in how people connect with content. While viewers have long traded in the traditional remote “clicker” for a more self-curated experience, these smart TVs – and the apps that live on them – have helped underpin

TV Audience

Football Fuels First-Place Position for CBS on TV Network Ranking

The network captured an 8.49% viewership share last week, up from 6.92% previously, per Inscape.

TV Audience

GOP Hopefuls Attempt Haymakers During Debate

We're early in the 2024 U.S. Presidential Election cycle, and there's already no love lost among some of the Republican hopefuls – particularly, Nikki Haley and Vivek Ramaswamy, who repeatedly chided one another during Wednesday's debate. * According to Inscape, the GOP debate was TV&

TV Audience

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted

Streaming

'Quiet Quitting' Trends Up With Cable/Satellite Subscribers

But sports (and news) still draws people in, according to new data from Inscape.

TV Audience Featured

Coach Prime Doesn't Need Primetime

First-year Colorado football coach Deion Sanders got Fox’s Big Noon college football slot off to a roaring start in week one of the season. According to iSpot data, the Buffaloes’ upset win over TCU had over 2.4 million out-of-home (OOH) viewers for a noon Saturday start – No. 2

TV Audience

Are Audiences Sufficiently Informed Without Local Broadcast TV?

As part of its latest report, Local TV: Perils & Promise In the Age of Streaming, TVREV found that a large share of those surveyed still feel there's a need for local TV stations. * 27% of respondents (all over 25 years old) said they wouldn't feel

TV

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

TV Audience

Are Whippersnappers Streaming Local News?

Older TV viewers don’t stream local news, with 55% of those over 45 reporting that they never stream news from local sources. Yet younger viewers ARE streaming news according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * Older TV viewers don’t stream

TV Audience

NBC Leads for TV Network Weekly Watch-Time

The network captured an 8.80% viewership share for Sept. 25 through Oct. 1, per Inscape.

MUSIC

Wireless Brands Are Singing Older Tunes

Songtradr used its AI sonic analysis technology to evaluate the songs licensed in some of the most-seen wireless ads on TV

MUSIC

The Auto Brands’ Songs of Summer

Data from Songtradr shows how automakers drive brand affinity through music.

TV Audience

NFL Propels CBS to Top of TV Network Ranking

With a 9.01% viewership share, CBS was the most-watched TV network last week, per Inscape.

TV Audience

Data: NBC Takes First Place for TV Network Watch-Time

Football fuels week-over-week increase in NBC's watch-time

TV Audience

U.S. Open Finals See YoY Viewership Share Increase

Although total tournament watch-time was down year-over-year, the men's and women's finals captured a larger viewership share vs. 2022, per Inscape.

Streaming

Which Show Genres Need Mega-Hits Most?

The following is a selection from Brandon Katz of Parrot Analytics. The chart above displays the percentage of shows accounting for 50% of the total demand for each genre in the U.S., according to Parrot Analytics. This metric gauges how demand is spread across various titles. * The higher the

TV Audience

A FAST Change as Streaming Takes the Remote

Inscape data reveals that streaming has overtaken cable/satellite as the top TV viewing source.

TV Audience

Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking

The Weather Channel jumps from No. 47 to No. 15, capturing a 1.55% viewership share for Aug. 28-Sept. 3.

TV Audience

Late Summer Brings Minimum Movement to TV Network Ranking

CBS takes first place with a 6.69% viewership share for Aug. 21-27, per Inscape.

TV Audience

Do Cable News Viewers Still Care About Trump's Indictments?

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

TV Audience

CBS Leads TV Network Ranking for Live Watch-Time

The network captured 6.49% of all live, linear minutes watched Aug. 14-20.