TV Audience

A collection of 225 posts

TV Audience

CBS, ABC Win for TV Network Watch-Time

CBS captured a 7.27% viewership share across Feb. 19-25, per Inscape.

Super Bowl

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

Super Bowl

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

TV Measurement

Grammys Help CBS Stay No. 1 for TV Network Watch-Time

CBS captured a 7.34% viewership share last week, per Inscape.

TV Measurement

Grammys Beat Pro Bowl Games for Sunday Viewership

The Grammys — and Taylor Swift — came out on top on Sunday. The CBS broadcast of the 66th annual awards show snagged a 7.41% viewership share for the day, making it the No. 1 program by watch-time.  * That’s an increase from the 65th Annual Grammys, which captured a 5.

Super Bowl

Conference Championship Games Score Even Bigger Audiences For NFL

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time. * On Sunday, 38.62% of national linear TV

TV Audience

Thanks to NFL, CBS Is Again No. 1 TV Network by Viewership Share

CBS accounted for 9.92% of minutes watched on TV Jan. 22-28, per Inscape

TV Audience

CBS Leads Latest Ranking of Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

NFL Playoffs Catch Over a Third of All Weekend TV Watch-Time

The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share. * Supporting playoff coverage and NFL-specific programming

TV Audience

NFL Playoffs Take Primetime Audience Honors vs. Emmys

Monday's Primetime Emmy Awards were one of entertainment's biggest nights. But despite the event's relative success as a production, it still had the tall task of going up against the NFL Playoffs in primetime – leading to a resounding win for wildcard round action. * Data

TV Audience

NFL Wild Card Weekend Propels NBC To No. 1 Network

The network captured a 9.77% viewership share for Jan. 8-14, per Inscape

TV Audience

NFL Helps ABC Take No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.60% viewership share for Jan. 1-7, per Inscape.

TV Audience

College Football Title Game Owns Over 36% Of Monday Primetime Minutes

Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself

TV Audience

NBC No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.13% viewership share for Dec. 18-24.

TV Audience

Saturday Games Fuel TV Ranking Rise for NFL Network

With a 2.95% viewership share, NFL Network rockets into Inscape’s weekly ranking of most-seen TV networks.

TV Audience

CBS, NBC Lead for Most-Watched TV Networks

Thanks in large part to football, CBS takes first place on Inscape’s latest ranking with a 9.09% viewership share.

CREATOR ECONOMY

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

As more streaming shows are airing on broadcast TV (and cable), it's natural to wonder how many of those traditional TV viewers are actually tuning in for the first time. It ends up being quite a few, according to new data Tubular Labs shared exclusively with Deadline this

TV Audience

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

TV Audience

College Football Scores for ABC

ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.

TV Audience

‘Golden Bachelor’ is Silver Lining for the Long-Running TV Franchise

For over 20 years, The Bachelor and its various franchise installments have captivated the hearts of TV audiences everywhere. ABC smelled the roses early on and has milked this appetite for reality TV love for all its worth, and its most recent iteration, The Golden Bachelor, tapped into one demographic

TV Audience

Thanksgiving Week's Most-Watched TV Networks

How football and holiday programming fueled watch-time increases for networks, via Inscape.

TV Audience

Over Two-Thirds of Consumers Prefer to 'Only' Stream Content On Smart TVs

As smart TVs find ubiquity within consumers’ homes, this wide adoption has fueled a fundamental change in how people connect with content. While viewers have long traded in the traditional remote “clicker” for a more self-curated experience, these smart TVs – and the apps that live on them – have helped underpin

TV Audience

Football Fuels First-Place Position for CBS on TV Network Ranking

The network captured an 8.49% viewership share last week, up from 6.92% previously, per Inscape.

TV Audience

GOP Hopefuls Attempt Haymakers During Debate

We're early in the 2024 U.S. Presidential Election cycle, and there's already no love lost among some of the Republican hopefuls – particularly, Nikki Haley and Vivek Ramaswamy, who repeatedly chided one another during Wednesday's debate. * According to Inscape, the GOP debate was TV&

TV Audience

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted