TV Audience Are Whippersnappers Streaming Local News? Older TV viewers don’t stream local news, with 55% of those over 45 reporting that they never stream news from local sources. Yet younger viewers ARE streaming news according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * Older TV viewers don’t stream
TV Audience NBC Leads for TV Network Weekly Watch-Time The network captured an 8.80% viewership share for Sept. 25 through Oct. 1, per Inscape.
MUSIC Wireless Brands Are Singing Older Tunes Songtradr used its AI sonic analysis technology to evaluate the songs licensed in some of the most-seen wireless ads on TV
MUSIC The Auto Brands’ Songs of Summer Data from Songtradr shows how automakers drive brand affinity through music.
TV Audience NFL Propels CBS to Top of TV Network Ranking With a 9.01% viewership share, CBS was the most-watched TV network last week, per Inscape.
TV Audience Data: NBC Takes First Place for TV Network Watch-Time Football fuels week-over-week increase in NBC's watch-time
TV Audience U.S. Open Finals See YoY Viewership Share Increase Although total tournament watch-time was down year-over-year, the men's and women's finals captured a larger viewership share vs. 2022, per Inscape.
Streaming Which Show Genres Need Mega-Hits Most? The following is a selection from Brandon Katz of Parrot Analytics. The chart above displays the percentage of shows accounting for 50% of the total demand for each genre in the U.S., according to Parrot Analytics. This metric gauges how demand is spread across various titles. * The higher the
TV Audience A FAST Change as Streaming Takes the Remote Inscape data reveals that streaming has overtaken cable/satellite as the top TV viewing source.
TV Audience Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking The Weather Channel jumps from No. 47 to No. 15, capturing a 1.55% viewership share for Aug. 28-Sept. 3.
TV Audience Late Summer Brings Minimum Movement to TV Network Ranking CBS takes first place with a 6.69% viewership share for Aug. 21-27, per Inscape.
TV Audience Do Cable News Viewers Still Care About Trump's Indictments? So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.
TV Audience CBS Leads TV Network Ranking for Live Watch-Time The network captured 6.49% of all live, linear minutes watched Aug. 14-20.
TV Audience CBS, NBC Lead for TV Network Watch-Time CBS moves from second to first place week-over-week with 6.57% of minutes watched, per Inscape.
TV Audience NFL, ‘AGT’ Help NBC Snag Top Spot For TV Network Watch-Time The network had a 6.61% viewership share for July 31 through August 6.
TV Audience ABC Leads Inscape’s Ranking of Most-Watched Networks for July 24-30 ABC captured 6.19% of all live, linear minutes watched on TV last week.
TV Shark Week Takes Bigger Bite of TV Ad Impressions Primetime household TV ad impressions increased this Shark Week vs. 2022.
TV Audience Women's World Cup, First Group: The Most-Watched Matches and More With insights from Inscape
TV Audience NBC Takes First Place for Most-Watched Networks Last Week The network captured nearly 7% of minutes watched July 17-23.
TV Audience Wimbledon’s Grand Slam: TV By the Numbers The championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.
TV Audience MLB Wins With The Midsummer Classic Data from Inscape shows this year's MLB All-Star Game was the No. 1 program in primetime on July 11, with 11.37% of national linear watch-time (nearly 2x the amount of the next programming, America’s Got Talent). That was actually up slightly compared to last year’s
TV Audience Game, Set, Match: Wimbledon Wins for TV Viewership Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.
TV Audience Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week The series leads Inscape's program ranking for the first time in 2023.
TV Audience Baseball Hits Home Run For Live TV Viewership The men’s college world series led in watch-time last week with MLB a close second, per Inscape.
