TV Audience

A collection of 213 posts

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

TV Audience

Inscape Data: Consumers Continue to Quit Cable/Satellite

Inscape’s Q4 2023 TV Market Trends report, based on linear and streaming audience data from over 22 million opted-in smart TVs, reveals that U.S. households continue to quit cable and satellite: 6.5% of U.S. cable/satellite households quit viewing on those inputs in Q4 2023, up

The Measure Newsletter

Survey Shows Upfront Ad Optimism

This week on The Measure: * Some Ad Optimism Ahead of the Upfronts  * Trump vs. Biden on Social Video * Caitlin Clark Fuels Earned Media Value for Brands * The Streaming Originals Slowdown * This Week’s Free Report: The 2024 Upfronts Report, from iSpot Some Ad Optimism Ahead of the Upfronts iSpot’s

TV Measurement

ABC Takes First Place for TV Network Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

The Two Genres That Continue to Buoy Traditional TV

In Q4 2023, nearly 80% of news viewing occurred via cable, satellite or OTA

The Measure Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the

SPORTS

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark and Iowa Hawkeyes women’s basketball scored a big Elite 8 win vs. LSU on Monday, and pulled in huge TV ratings as well. iSpot data shows over 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home on ESPN. * For reference, last year's

TV Audience

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.

SPORTS

March Madness Takes Over TVs

This week on The Measure: * March Madness Takes Over TVs * AT&T Dunks All Over Tourney * Ryan’s World Rising Quickly * Millennials Love Brand Purpose Messaging * Syncing Media Planning + Creative * This Week’s Free Report: A comprehensive look into the behaviors and preferences of U.S. consumers, from Marigold

TV Audience

truTV Jumps Into Top 15 Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

Big Ten Tournament Helps CBS Reclaim Lead on TV Network Ranking

CBS had a 7.57% viewership share across March 11-17, per Inscape.

TV Audience

A Super Tuesday for Fox News

The cable news network was No. 1 for TV watch-time on March 5 with a 7.29% viewership share.

TV Audience

CBS Maintains Grip on TV Network Watch-Time

The network captured a 7.58% viewership share for Feb. 26 through Mar. 3, per Inscape.

TV Audience

CBS, ABC Win for TV Network Watch-Time

CBS captured a 7.27% viewership share across Feb. 19-25, per Inscape.

Super Bowl

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

Super Bowl

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

TV Measurement

Grammys Help CBS Stay No. 1 for TV Network Watch-Time

CBS captured a 7.34% viewership share last week, per Inscape.

TV Measurement

Grammys Beat Pro Bowl Games for Sunday Viewership

The Grammys — and Taylor Swift — came out on top on Sunday. The CBS broadcast of the 66th annual awards show snagged a 7.41% viewership share for the day, making it the No. 1 program by watch-time.  * That’s an increase from the 65th Annual Grammys, which captured a 5.

Super Bowl

Conference Championship Games Score Even Bigger Audiences For NFL

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time. * On Sunday, 38.62% of national linear TV

TV Audience

Thanks to NFL, CBS Is Again No. 1 TV Network by Viewership Share

CBS accounted for 9.92% of minutes watched on TV Jan. 22-28, per Inscape

TV Audience

CBS Leads Latest Ranking of Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

NFL Playoffs Catch Over a Third of All Weekend TV Watch-Time

The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share. * Supporting playoff coverage and NFL-specific programming

TV Audience

NFL Playoffs Take Primetime Audience Honors vs. Emmys

Monday's Primetime Emmy Awards were one of entertainment's biggest nights. But despite the event's relative success as a production, it still had the tall task of going up against the NFL Playoffs in primetime – leading to a resounding win for wildcard round action. * Data

TV Audience

NFL Wild Card Weekend Propels NBC To No. 1 Network

The network captured a 9.77% viewership share for Jan. 8-14, per Inscape

TV Audience

NFL Helps ABC Take No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.60% viewership share for Jan. 1-7, per Inscape.