TV Audience - THE MEASURE (Page 2)

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TV Audience

A collection of 208 posts

Weather Channel Back Among Most-Watched TV Networks

Weather Channel Back Among Most-Watched TV Networks

The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

SNF Helps NBC Claim No. 1 on TV Network Ranking

SNF Helps NBC Claim No. 1 on TV Network Ranking

NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it. * Over 87% of the time spent streaming in Q2

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene prompted enough tune-in for The Weather Channel to thrust it into the ranking at No. 8 with a 1.77% viewership share.

Ad Recall on Streaming: Disney+ Stands Out

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

Smart TV Data: Summer’s Streaming Surge

Smart TV Data: Summer’s Streaming Surge

With traditional TV schedules on hiatus, summer brings about a surge in streaming viewing time from smart TVs, according to a Q2 analysis from Inscape. * After a few quarters of plateauing, streaming’s share of viewing time inched up in Q2 2024, reaching a record high of 58.2%. * Increases

Football Fuels Fox’s Rise to No. 1 on TV Network Ranking

Football Fuels Fox’s Rise to No. 1 on TV Network Ranking

With an 8.03% viewership share, Fox moves from fifth to first place week-over-week, per Inscape.

60% of Smart TVs Solely Streamed Content in Q2

60% of Smart TVs Solely Streamed Content in Q2

Slowly but surely, smart TVs are moving in a streaming-only direction and eschewing traditional inputs (cable, satellite, over-the-air antenna), according to Inscape’s Q2 2024 Market Trends report. * 60% of smart TVs only streamed content — i.e., never used traditional inputs — during Q2, a quarter-over-quarter increase of nearly 2%. * On

Football Helps CBS Snag No. 1 on TV Network Ranking

Football Helps CBS Snag No. 1 on TV Network Ranking

CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.

How FASTs Stack Up for Ad Experience and More

How FASTs Stack Up for Ad Experience and More

In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of

30% of Sports Viewing Time Was Streamed in Q2

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of

There's No Debate: Football Is Back

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

SNF Helps NBC Take No. 1 on TV Network Ranking

SNF Helps NBC Take No. 1 on TV Network Ranking

NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.

Data: Comedy Was King for Revry Viewers in Q2

Data: Comedy Was King for Revry Viewers in Q2

Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024

College Football Propels ABC to No. 1 on TV Network Ranking

College Football Propels ABC to No. 1 on TV Network Ranking

ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.

Data: Consumers’ Preferred Content Across Streaming Platforms

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

SEC, Big Ten Set To Dominate CFB Viewing Share

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.

NBC Continues Winning Streak for TV Network Watch-Time

NBC Continues Winning Streak for TV Network Watch-Time

NBC captured 6.45% of TV watch-time across Aug. 19-25, per Inscape.