The Measure Newsletter Gridiron Gets Watch-Time Win Versus Debate This week's newsletter is sponsored by: This Week On The Measure: * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024
TV Audience Football Helps CBS Snag No. 1 on TV Network Ranking CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.
TV Audience How FASTs Stack Up for Ad Experience and More In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of
TV Audience 30% of Sports Viewing Time Was Streamed in Q2 A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of
The Measure Newsletter There's No Debate: Football Is Back This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?
TV Measurement SNF Helps NBC Take No. 1 on TV Network Ranking NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.
TV Audience Data: Comedy Was King for Revry Viewers in Q2 Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024
The Measure Newsletter Summer Social Audience Spike For TV News This week's newsletter is sponsored by: This Week On The Measure: * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of
TV Audience College Football Propels ABC to No. 1 on TV Network Ranking ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.
TV Audience Data: Consumers’ Preferred Content Across Streaming Platforms A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.
The Measure Newsletter SEC, Big Ten Set To Dominate CFB Viewing Share This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From
SPORTS Realignment Moves 6 of 15 Most-Watched Teams To New Conferences College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.
TV Audience NBC Continues Winning Streak for TV Network Watch-Time NBC captured 6.45% of TV watch-time across Aug. 19-25, per Inscape.
SPORTS Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the
The Measure Newsletter Netflix Wins For Streaming UX By A Landslide This week's newsletter is sponsored by: This Week On The Measure: * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats
TV Audience LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads 69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.
TV Audience Olympics Are Over, But NBC Remains No. 1 for TV Network Watch-Time NBC had a 6.59% viewership share across Aug. 12-18, per Inscape.
The Measure Newsletter Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It This week's newsletter is sponsored by: This Week On The Measure: * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots
TV Audience Top Streaming Services by Viewer Experience, Content Appeal According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.
TV Audience NBC Again No. 1 for TV Network Watch-Time, Thanks to Olympics NBC had a 17.30% viewership share across Aug. 5-11, per Inscape.
The Measure Newsletter Olympic-Sized Growth On Social This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...
TV Audience With Olympics, NBC Dominates TV Watch-Time NBC captured a 19.74% viewership share across July 29-August 4, per Inscape.
The Measure Newsletter The TikTok Special Edition This Week On The Measure: * Exclusive Interview With TikTok's Jorge Ruiz * The Biggest Brands On TikTok * TikTok, iSpot Provides Audience Measurement Solution * Longer Video Uploads Creep Upward For TikTok Creators * This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity Meet Jorge Ruiz, TikTok'
TV Audience Olympics Fuels Jump in NBC Weekly Watch-Time Thanks to coverage around the 2024 Paris Olympics, NBC takes first place on the TV network ranking with a 12.89% viewership share, per Inscape.
The Measure Newsletter Google Won't Let The Cookie Crumble This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu
