TV Measurement How Seasonality, Sports Affect Streaming's Share of Viewing Time Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for
The Measure Newsletter Football Powers ESPN's Primetime Ad Attention This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:
TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
TV ADVERTISING 45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them A Nielsen study of Revry viewers reveals insights for the pharma industry.
TV Measurement 61% of Smart TVs Are Solely Streaming Content An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.
The Measure Newsletter 42% Of Holiday Shoppers Are 'Grazing' This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
TV Measurement LGBTQ+ Viewers Went for Drama in Q3 Drama titles captured 32% of Revry's total watch hours in Q3.
The Measure Newsletter Amazon Video Viewers Have More Money This week's newsletter is sponsored by: This Week On The Measure: * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:
TV Measurement Data: Prime Video Viewers Skew Older, Wealthier A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.
The Measure Newsletter 'Tis The Season For Retailers On Social This week's newsletter is sponsored by: This Week On The Measure: * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
The Measure Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
TV Measurement CBS Captured Over 10% of TV Watch-Time Last Week Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.
The Measure Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
TV Measurement Viewer Data: Movies on Netflix Win vs. Other Content Types A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.
TV Measurement Fox News is Election Week’s TV Network Winner The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.
The Measure Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
The Measure Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
TV Measurement CBS Leads TV Network Ranking With an 8.94% Viewership Share Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.
TV Measurement TVs Saw an Average of 45 Democrat Ads in September An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.
TV Audience 34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.
The Measure Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
TV Audience With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.
