TV Audience - THE MEASURE

Sign in Subscribe

TV Audience

A collection of 196 posts

Fox News Grew Watch-Time With Women

The Measure Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

CBS Captured Over 10% of TV Watch-Time Last Week

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.

Movies FTW On Netflix; Election News Tops Watch-Time

The Measure Newsletter

Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

Viewer Data: Movies on Netflix Win vs. Other Content Types

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

Fox News is Election Week’s TV Network Winner

Fox News is Election Week’s TV Network Winner

The network secured nearly 10% of all minutes watched Nov. 4-10, and had a 15% primetime viewership share on Nov. 5 specifically, per Inscape.

Polling YouTube's Election Night Winners

The Measure Newsletter

Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.

CBS Leads TV Network Ranking With an 8.94% Viewership Share

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

TVs Saw an Average of 45 Democrat Ads in September

TVs Saw an Average of 45 Democrat Ads in September

An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

TikTok, Instagram Battle For Creator Marketing Supremacy

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.

Weather Channel Back Among Most-Watched TV Networks

Weather Channel Back Among Most-Watched TV Networks

The Weather Channel captured a 2.34% viewership share across Oct. 7-13, per Inscape.

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

SNF Helps NBC Claim No. 1 on TV Network Ranking

SNF Helps NBC Claim No. 1 on TV Network Ranking

NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it. * Over 87% of the time spent streaming in Q2

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene Coverage Propels Weather Channel Into Top 10 TV Networks

Hurricane Helene prompted enough tune-in for The Weather Channel to thrust it into the ranking at No. 8 with a 1.77% viewership share.

Ad Recall on Streaming: Disney+ Stands Out

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

Smart TV Data: Summer’s Streaming Surge

Smart TV Data: Summer’s Streaming Surge

With traditional TV schedules on hiatus, summer brings about a surge in streaming viewing time from smart TVs, according to a Q2 analysis from Inscape. * After a few quarters of plateauing, streaming’s share of viewing time inched up in Q2 2024, reaching a record high of 58.2%. * Increases

Football Fuels Fox’s Rise to No. 1 on TV Network Ranking

Football Fuels Fox’s Rise to No. 1 on TV Network Ranking

With an 8.03% viewership share, Fox moves from fifth to first place week-over-week, per Inscape.

60% of Smart TVs Solely Streamed Content in Q2

60% of Smart TVs Solely Streamed Content in Q2

Slowly but surely, smart TVs are moving in a streaming-only direction and eschewing traditional inputs (cable, satellite, over-the-air antenna), according to Inscape’s Q2 2024 Market Trends report. * 60% of smart TVs only streamed content — i.e., never used traditional inputs — during Q2, a quarter-over-quarter increase of nearly 2%. * On