TV Audience

A collection of 222 posts

SPORTS

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

SPORTS

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

CREATOR ECONOMY

TV Netting More Watch-Time On Social Video

While January saw major news events, Tubular Labs analysis shows TV’s increasing move toward social video is coming through uploads.

TV Audience

Data: These Viewer Segments Are Really into TV Dramas

Watching TV is a staple of everyday life for a majority of people: 64% of respondents to a recent MX8 Labs survey said they watch movies or TV daily. But with today's fragmented entertainment landscape that now encompasses myriad streaming platforms, FASTs and traditional linear TV (not to

SPORTS

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

The Measure Newsletter

Super Bowl Insights Feed From The Measure

We’ve created a special Super Bowl insights feed that members can enjoy.

The Measure Newsletter

For Some (But Not All) Top Creators, It's TikTok-or-Bust

This week's newsletter is sponsored by: This Week On The Measure:  * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On

The Measure Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure:  * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

TV Measurement

NFL Playoffs Help NBC Take First Place on TV Network Ranking

NBC captured a 9.66% viewership share for Jan. 13-19, per Inscape.

The Measure Newsletter

Following CTV's Ad Efficiency Curve

This week's newsletter is sponsored by: This Week On The Measure:  * CTV Advertising’s Recipe For Efficiency * Watch-Time Pop For NFL Playoffs * Snacking On Streaming Ad Impressions * Lively-Baldoni Battle Plays Out On TikTok * Streaming Services Want More Global Content For Gen Z * This Week’s Free Report: LG

The Measure Newsletter

College Football Playoff Catches Big TV Watch-Time

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Playoff Watch-Time Payoff * Golden Globes Glow-Up For Olipop * Most Engaged Stories of 2024 * Steph Curry Scores For Dude Perfect * Netflix’s Originals Dominance Sparks Challengers * This Week’s Free Report: iSpot’s 2024 Video Ad

TV Measurement

CFB Bowl Games Give ESPN Watch-Time Win

Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.

TV Measurement

NFL, CFB Dominate Most-Watched TV Programming of 2024

NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.

TV Measurement

NBC is 2024’s Winner for TV Network Watch-Time

NBC captured an 8.41% viewership share across the year, per Inscape.

TV Measurement

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure:  * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

TV Measurement

CBS Wins for TV Network Watch-Time

With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.

TV ADVERTISING

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

A Nielsen study of Revry viewers reveals insights for the pharma industry.

TV Measurement

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

The Measure Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

TV Audience

College Football Fuels ABC's Watch-Time

ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.

TV Measurement

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.

The Measure Newsletter

Amazon Video Viewers Have More Money

This week's newsletter is sponsored by: This Week On The Measure:  * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

The Measure Newsletter

'Tis The Season For Retailers On Social

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media