TV

Screen level insights

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2022's Top Rx Pharma Brands by TV Ad Spend

Rinvoq, an AbbVie JAK inhibitor immunology drug, was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in 2022, according to iSpot.tv data shared with FiercePharma. It spent about $315.8 million on TV ads during the year, a noticeable increase from its

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Syndicated TV's Staying Power

Premium programming is a major source of TV ad impressions, but many syndicated shows still deliver impressive reach as well. iSpot data shared with TV News Check spotlights the top syndicated programs by impressions, with Friends clearly leading the way. The sitcom delivered over 21.3 billion TV ad impressions

MUSIC

Apple Ad Helps Space Rangers Take Off

Music from TV ads can help build brand affinity, but those spots can also push music affinity as well, as data from Songtradr reveals. The company recently shared data with AdAge to showcase how spots used in Apple TV ads can receive a major popularity boost. One of those is

TV

Vicks Was TV's Most-Seen OTC or Rx Pharma Brand in December

Cough and cold medicine Vicks was the most seen over-the-counter or prescription pharmaceutical brand on TV in December, according to iSpot.tv data

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December's Top Rx Pharma Brands by TV Ad Spend

Rinvoq was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in December according to iSpot.tv

TV

Pets Win For Brands In 2022’s Most Likeable TV Ads

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among

TV

2022: TV Tune In: 13.7% of Reach for Linear TV Ads Are Network Promos

Year end stats from iSpot.tv reveal that TV Networks continued to lean on ad inventory to drive tune in to their shows. The takeaways are fascinating: 6.2 million times an ad aired on TV Jan 1-Dec 15th– that's 17k promos running on TV a day, that&

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Most-Seen Brands On TV: Restaurants Surge

In advance of iSpot’s new 2022 recap report (publishing this week), TVREV shares its list of the most-seen brands on TV this year.

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NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.

TV

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere

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Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV

TV

World Cup Gets Week's Biggest TV Promo Focus

With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next

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Retail Giants Blitz Thanksgiving

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.

TV Audience

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.

TV

Santa Claus Is Coming... To Wendy’s

Wendy’s is in full holiday swing, promoting their latest dessert offering on some of TV’s biggest networks. The brand’s new spot, “Just A Guy”, features a suspiciously jolly customer enjoying a peppermint frosty. Using data from iSpot, AdAge shares that Wendy’s landed nearly 3 million impressions

TV

Proactiv Wants Consumers To Be Proactive This Holiday Season

Proactiv wants consumers to know about their holiday deals this season, while getting ahead of potential skin issues. The popular skincare brand’s new spot, “Holiday Deal Reveal," shows off their holiday deals, as their consumers reveal clearer skin. Using data from iSpot, AdAge shares that the ad performed

TV

Google Shopping Is Gearing Up For The Holidays

In light of the holiday season, Google is pushing ads to show off the browser's shopping search capabilities. The brand recently put out two new spots – “Shop: Puffer Jackets” and “Shop: Signed, Sealed, Delivered," which feature consumers immersed and at ease while shopping with Google’s platform.

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Netflix's TV Advertising Approach Around Glass Onion

Ahead of the release of Knives Out sequel Glass Onion, Netflix has been pushing its trailer on TV. iSpot data shared with Deadline shows an estimated $4.3 million in national TV ad spend since the trailer debuted on Nov. 7, against 65 million TV ad impressions. That's

TV

ABC's 'American Music Awards' Was Most-Watched Promo for Nov. 14-20.

Leading up to the 2022 American Music Awards, ABC was promoting the telecast heavily: a promotion for the awards show was the most-watched TV promo from Nov. 14-20, per TV ad impression data from iSpot.tv.

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Brands Bank On Black Panther: Wakanda Forever

While Disney and Marvel Studios blitz TV with Black Panther: Wakanda Forever trailers, brands are also getting in on the act as well. iSpot data shared exclusively with AdAge shows how branded campaigns around the movie are also picking up billions of TV ad impressions promoting the film. Target leads

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Lexus Owns Two of Top Five Most-Seen Auto Ads for Nov. 7-13

Per data from iSpot.tv, for the week of Nov. 7-13 two of the top five spots ranked by TV ad impressions came from Lexus.

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‘Tis The Season For Toys

Tonies is trying to make their way on to kids’ holiday wish list, by showcasing their Disney themed Tonieboxes. The brand’s new spot, “Let It Go”, features kids playing with their new Frozen and Lion King Tonieboxes. Using data from iSpot, AdAge shares that the short-but-sweet spot has performed

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FTX Part Of Larger Crypto Collapse On TV

After cryptocurrency brands spent an estimated $84.6 million on national TV ads in February 2022 (per data from iSpot), totals have dropped precipitously since then, with the industry spending just $3.5 million from August through October (and under $200K in October). On Thursday, the Wall Street Journal used

TV

Black Panther Reigns Once More As Trailer Blitzes TV

Anticipation was high for the sequel to 2018’s Black Panther, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. Data from iSpot shows that the Black Panther: Wakanda Forever trailer has the highest est. national TV ad media value of Marvel’s three

TV

Can Convergent TV Fight Fragmentation?

In a new report, The Great Unification of Converged TV, Innovid reveals the biggest pain points of a converged TV market according to advertisers the company surveyed. Viewership fragmentation (40%) is the largest source of headaches, followed by creative personalization (37%). Though one could also argue that these are also