TV - THE MEASURE (Page 4)

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Mercedes-Benz Tops Ranking of Most-Seen Auto Ads

Mercedes-Benz Tops Ranking of Most-Seen Auto Ads

"Intense Thrills" racked up over 269 million TV ad impressions during the week measured.

Primetime Ad Minutes Still Climbing For Top TV Networks

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

Dodge Retakes the Lead for Most-Seen Auto Ad

Dodge Retakes the Lead for Most-Seen Auto Ad

Yet once again, Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.

Shakira, TikTok and How Brands Can Find Similar Success

Shakira, TikTok and How Brands Can Find Similar Success

Using recent Shakira popularity on TikTok, Songtradr digs into how brands can find similar success, sometimes without even utilizing the original song. Shakira and Bizzarap’s “Bzrp Music Sessions, Vol. 53” (or “Out of Your League”) was one of the most-used songs on TikTok earlier in 2023 – according to data

The Post-Tucker Carlson Reality For Fox News

The Post-Tucker Carlson Reality For Fox News

As much as the network may want to move on from the false election fraud claims that got them into their current legal problems, and the power that Carlson had manning the top nightly program on cable news, it’s also going to be hard for the network to walk

Ram Owns Most-Seen Auto TV Ad for April 10-16

Ram Owns Most-Seen Auto TV Ad for April 10-16

But Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.

Upfronts Survey: TV Spend Not Going Anywhere

Upfronts Survey: TV Spend Not Going Anywhere

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway. A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals,

Dodge Leads Ranking of the Most-Seen Auto TV Ads

Dodge Leads Ranking of the Most-Seen Auto TV Ads

A spot for the new Hornet takes first place, but Subaru is the brand with the highest total combined TV ad impressions from two of the five most-seen spots, per iSpot.tv.

With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

Hyundai saw a 26.4% week-over-week increase in national TV ad impressions for its “Getaway Sales Event” spot.

March Madness Delivers TV Ad Impressions for Automakers

March Madness Delivers TV Ad Impressions for Automakers

With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on iSpot.tv's most recent auto ads ranking, thanks in part to men’s basketball.

How NBCU Could Use Vanderpump Rules To Boost Peacock

How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023. As the company continues looking for ways to differentiate Peacock in a crowded sea

Hyundai Owns Most-Seen Auto Ad on TV Right Now

Hyundai Owns Most-Seen Auto Ad on TV Right Now

With 220.4 million TV ad impressions, Hyundai leads iSpot.tv's ranking of the most-seen auto ads for Mar. 13-19.

Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot

Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot

Last week's bankruptcy filing by Diamond Sports (Sinclair's subsidiary and owner of the Bally Sports regional sports networks) could create real coverage for as many as 42 U.S. professional teams. And while that's unpleasant news for all parties involved, it's especially

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to

Vicks Was TV's Most-Seen OTC or Rx Brand For February

With a 4.30% impressions share of voice, Vicks was the most-seen OTC or Rx brand on TV in February.

Which Beer Brands Won With Music In 2022?

Which Beer Brands Won With Music In 2022?

Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive

Tax Brands’ New Early-Year TV Ad Strategy

Tax Brands’ New Early-Year TV Ad Strategy

Data from iSpot shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb.

February's Top Rx Pharma Brands by TV Ad Spend

February's Top Rx Pharma Brands by TV Ad Spend

With $25.6 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in February.

Blue Buffalo Barking Up Right Tree On TV In 2023

Blue Buffalo Barking Up Right Tree On TV In 2023

Pet food brand Blue Buffalo has spent the first two months of 2023 increasing its TV ad presence, according to iSpot data. Through January and February, Blue Buffalo household TV ad impressions are already at 42% of the brand’s total for 2022, and are 228% higher than the first

Applebee's Starts Year Rolling With The Stones

Applebee's Starts Year Rolling With The Stones

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. Songtradr data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing

Capital One Finds Perfect Match With Taylor Swift Fandom

Capital One Finds Perfect Match With Taylor Swift Fandom

Taylor Swift’s Midnights was released on Oct. 21, and Capital One wasted no time using the star and hit song “Anti-Hero” in its TV advertising. The brand’s “Multiple Taylors” spot burst onto the scene on Nov. 1, and in the time since, it’s the second-most-seen credit card

PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm

January's Top Rx Pharma Brands by TV Ad Spend

January's Top Rx Pharma Brands by TV Ad Spend

With $41.3 million in estimated national TV ad spend, Rinvoq was the top-spending Rx brand in January.