TV

Screen level insights

TV

Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend

Skyrizi spent an estimated $26.5 million on national TV ads during the month.

TV

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

MUSIC

Music Sheds Light on Intended Audience for Back to School Ads

Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.

TV

Chevy Back on Top of Most-Seen Auto TV Ads Chart

Chevy's "Build" moves from second to first place week-over-week.

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

TV

Ram Trucks Tops iSpot's Ranking of Most-Seen Auto TV Ads

Its summer sales event spot racked up 340.5 million national TV ad impressions from Aug. 14-20.

TV

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.

MUSIC

How Taco Bell Spices Up Their TV Ads With Music Choices

Songtradr data reveals how the brand uses a melodic blend of genres and artists to resonate with youthful audiences

TV

Time Zone Challenges Of The Women's World Cup

With the 2023 Women's World Cup hosted by Australia and New Zealand, time zone issues were a major challenge as Fox had to balance reasonable match times with when U.S. TV audiences could actually tune in. iSpot's new report recapping the event shares more. * While

TV

Chevy Again Leads iSpot's Ranking of Most-Seen Auto TV Ads

A Silverado ad racked up 295.5 million national TV ad impressions

TV

Dupixent Dominates Pharma TV Ad Impressions SOV in July

The brand racked up 2.6 billion TV ad impressions with an SOV of 5.07% for the month.

TV

Automaker TV Ad Spend Continues Summer Slump

The industry spent an estimated $90.2 million on national TV ads during the month.

TV

July's Top Rx Brands by TV Ad Spend

Skyrizi leads for the second month in a row, spending an estimated $23.2 million on national TV ads.

MUSIC

Barbie Drives Music Affinity With Chevy

Barbie's brand play with Chevy.

MUSIC

The Sound of Ram Trucks

Highlighting Ram's sonic identity with its TV ads.

TV

Chevy Continues to Lead iSpot's Ranking of Most-Seen Auto TV Ads

A spot for the Trax received 346.6 million national TV ad impressions

TV

How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads

VIZIO's Home Screen drove over 57% of Ashley Furniture's in-store visits credited to its CTV campaign.

TV

Shark Week Takes Bigger Bite of TV Ad Impressions

Primetime household TV ad impressions increased this Shark Week vs. 2022.

TV

Chevrolet Leads iSpot's Latest Ranking of Most-Seen Auto TV Ads

NBC, Open Championship lead for impression delivery, per iSpot.

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

TV

Ram Touts Summer Fun in Most-Seen Auto TV Ad

The ad received 243.3 million national TV ad impressions, per iSpot

TV

Subaru Dominates iSpot's Ranking of Most-Seen Auto TV Ads

Two Subaru spots racked up 452.6 million TV ad impressions.

TV

Dupixent Was TV's Most-Seen Rx or OTC Brand in June

The eczema and asthma drug had a 4.57% impressions share of voice.

TV

Lexus Leads for Automaker TV Ad Spend in June

Automakers spent an estimated $128.7 million on national TV ads during the month.

TV

Ram Trucks Leads iSpot's New Ranking of Most-Seen Auto TV Ads

Meanwhile, Subaru owns two of the top five ads.