TV ADVERTISING

A collection of 153 posts

TV ADVERTISING

Data: Top Networks Maintained Ad Reach in 2023

2023 saw an increase in TV ads and ad minutes, according to iSpot’s recently released TV Transparency Report, which helped several networks maintain their ranking position for share of TV ad impressions. Leading the list was CBS, which had a 7.24% impressions share of voice (SOV) for the

SPORTS

Striking Impact: Reality TV Ad Impressions Down, Sports & News Up

An absence of scripted TV programming for half of 2023 caused by the writers and actors strikes sent brands and audiences looking for alternatives. One may assume that unscripted shows would be an obvious choice, but iSpot’s 2023 TV Transparency Report reveals that reality TV ad impressions actually declined

TV ADVERTISING

Spanish-Language TV Ads Surged in 2023

As the Spanish-speaking population in the U.S. grows, brands are increasingly placing an emphasis on reaching those consumers. According to iSpot’s TV Transparency Report, from 2022 to 2023, the number of brands advertising in Spanish grew by 27%.  A few more insights from the report:  * There were 368

TV ADVERTISING

Here’s How Some Brands Broke Through the TV Ad Noise in 2023

With year-over-year increases across both ad airings and minutes on TV, it’s harder than ever for brands to cut through the noise and stand out against the competition. In its forthcoming 2023 TV Transparency Report, iSpot reveals how some advertisers are fighting the uphill battle for attention. A few

TV ADVERTISING

TV Tackles 2023's Tests With More Ads

With less scripted programming in 2023 – and no Olympics or Men's World Cup – TV had some adjustments to make in order to maintain its ad reach relative to the year before. In its upcoming TV Transparency Report, iSpot reveals some of the top takeaways from 2023: * TV delivered

TV ADVERTISING

What QSR Brands Served Up on TV in 2023

iSpot's TV transparency report for the QSR industry reveals key stats and trends for 2023.

TV ADVERTISING

Data: Insurance Brands Scaled Back on TV in 2023

iSpot data reveals that the sector as a whole scaled back to the tune of a 21.1% year-over-year decrease in TV ad impressions

TV ADVERTISING

Kia Owns Most-Seen Auto TV Ad of 2023

But Subaru dominates the year's most likable auto TV ads, according to iSpot.tv.

TV ADVERTISING

VIZIO Home Screen Innovations Drive Engagement

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x.

TV ADVERTISING

Holidays Herald Ad Impressions Bump For Hallmark

Hallmark’s holiday programming is a major boon to the network – and its advertisers this time of year. iSpot data shows how the network’s share of TV ad impressions jumps considerably starting Nov. 1 – versus the rest of the year. * From Jan. 1-Oct. 31, 2023, Hallmark delivered 2.08%

TV ADVERTISING

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

TV ADVERTISING

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

SPORTS

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

SPORTS

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

SPORTS

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable

SPORTS

NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more. * Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL

TV ADVERTISING

Pharma TV Ad Spend Jumps in October

The top ten Rx brands spent an estimated $221.8 million,

SPORTS

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

MUSIC

Is There A Ludicrous Amount Of Ludacris Music On TV?

Some artists are TV show and ad music fixtures, and others... are Ludacris. Data from Songtradr shows just how much the rapper's music has been featured on TV of late, in a way that could inform shows, movies and brands that it may be time to roll out

TV ADVERTISING

Furry Friends Help Subaru Secure Most Likable TV Ads in Q3

"Dog Tested: Everybody In" was the No. 1 ad by likability in Q3 2023, per iSpot.tv

TV ADVERTISING

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV

TV ADVERTISING

Michelob Ultra Bubbles Up During Telenovelas

Beer advertising may be most associated with sports, but some brands are changing that. For instance, iSpot data shows that in Q3, 23% of Michelob Ultra’s TV ad impressions were delivered by telenovelas (No. 1 among all show genres for the brand). * Michelob is the No. 8 advertiser during

Local TV

National Brands' Local Opportunity

As the national monoculture fades, there appears to be a major opportunity for national brands to embrace local ad targeting, according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * While 40% of survey respondents said they see many TV ads from national companies targeted

Streaming

Tubi Uses Movies To Take Lead In The FAST Lane

The following is a selection from Brandon Katz of Parrot Analytics. Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the

Members only

REPORTS

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies