TV ADVERTISING

A collection of 151 posts

The Measure Newsletter

MAX-imizing Earned Media Value Growth

This week on The Measure: * MAX-imizing Earned Media Value Growth * NBA Playoffs’ Top Advertisers * Pop Culture Gives NFL’s Audience A Boost * LGBTQ+ Viewers Tune In For Drama * College Softball, Baseball Catapult Into Top Programming * This Week’s Free Report: Revry’s LGBTQ+ Q1 Streaming Insights MAX-imizing Earned Media Value

SPORTS

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

SPORTS

NFL Simulcasts Fuel ABC’s Increased Ad Reach

Not only did ABC see an increase in linear TV ad impressions for the 2023-24 TV season compared to 2022-23, it did so with a reduction of ad airings, per a recent iSpot.tv analysis. Sports, particularly NFL and NBA primetime games, was one key to ABC’s success in

The Measure Newsletter

'SNL' Cashes In On Ken-ergy

This week on The Measure: * ‘SNL’ Heats Up, Even With Limited Election Content * Sports Prop Up Fox’s TV Ad Reach * Golf Viewership Won’t Be Deterred at Valhalla * TikTok a Powerhouse for Brands’ Earned Media Value * Streaming Service Content Getting Older (and Younger) * Which Teams Did the NFL Emphasize

TV ADVERTISING

CBS Pumps Up Primetime Procedurals

Crime procedurals made up nearly half of the top programs by primetime impressions on CBS from Sept. 1, 2023-April 30, 2024, per iSpot.tv

TV ADVERTISING

Why Don't CTV Users Scan QR Codes Within Ads?

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be. * Far and away, the top reason consumers

SPORTS

Sports Prop Up Fox’s TV Ad Reach

NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv

The Measure Newsletter

Big 4 Broadcasters Grow Reach Despite Fewer Ads

This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season

TV ADVERTISING

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv

TV ADVERTISING

Big Four Broadcasters Grow Reach With Fewer Ads

The big four broadcast networks increased linear TV ad impressions by 6.2% YoY despite a 2% decrease in ad airings, per iSpot.tv.

TV ADVERTISING

How Shoppable Ad Engagement Changes By Category

Shoppable TV ads can be used at various points in the purchase funnel to fuel consumer shopping actions. New research from LG Ad Solutions reveals how CTV users would engage with shoppable TV ads in various industries (not exhaustive of all ad industries, of course). * While shoppable apparel and electronics

TV ADVERTISING

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV ad reach displayed slight growth in Q1, according to data from iSpot, which shows a 1.08% rise in ad impressions during the medium's most important (from a spend perspective) daypart. More from iSpot's Q1 transparency snapshot: * TV rallied around key sporting events in

PODCAST

Introducing The Stat Line Podcast

Along with daily snackable insights here on The Measure, we're also expanding into podcasts – where we'll be talking to experts around the media and measurement landscape about many of the ideas you're already reading about on the site. Opening things up is The Stat

TV ADVERTISING

Sitcom Syndication Pushes TBS TV Ad Reach Rise

TBS household TV ad impressions grew by 3.1% year-over-year in Q1 2024. But despite the network playing home to plenty of basketball action during the quarter, it was actually sitcom syndication that drove the network's climb. Data from iSpot's recent Q1 TV Ad Transparency Snapshot

TV ADVERTISING

How Connected TV Relates To Shopping Behaviors

As connected TV audiences keep growing, advertiser activity in CTV environments grows, too. New research from LG Ad Solutions sheds light on shoppable opportunities within CTV, and consumer behaviors related to CTV viewing and TV ads. * 90% of consumers use a TV that's connected to the internet, showcasing

TV ADVERTISING

Primetime TV's Peak Performers For Ad Attention

Primetime TV nets big audiences, but do programs also garner significant attention? Data from iSpot's Q1 transparency report showcases which primetime programs received the most attention over the year's first three months, relative to expected norms in the timeslot. * Wheel of Fortune doesn't typically

TV ADVERTISING

Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines

Q1 2024 transparency data from iSpot shows that both est. national TV ad spend and household TV ad impressions declined slightly year-over-year. Among the major themes lending to the decreases: Altered TV schedules in the wake of 2023 entertainment work stoppages and continued audience fragmentation; the latter of which won&

TV

The Value of Disney+’s Taylor Swift Era

This week on The Measure: * The Value of Disney+’s Taylor Swift Era * Consumer Cellular Dials Up More Ad Reach * Hulu Hits New Social Video Heights * NBA Postseason Audiences Are a Slam Dunk * Video Game Adaptations Have Room to Grow * This Week’s Free Report: Engaging Gamers & Understanding their

TV ADVERTISING

Consumer Cellular Dials Up More Q1 TV Ad Reach

New iSpot Q1 TV ad transparency data reveals the brand advertisers with the biggest reach through the year's first three months. Notably, Consumer Cellular was one of the biggest movers near the top of the charts, jumping 12 spots from Q1 2023 to Q1 2024. * Consumer Cellular increased

SPORTS

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

TV ADVERTISING

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark effect was real during this year’s NCAA women’s basketball tournament, as data from iSpot.tv reveals. Clark, who was just picked No. 1 overall in the WNBA draft by the Indiana Fever, played a key part in driving up interest — and TV ad impressions — for

TV ADVERTISING

Study: Fragmentation Biggest Challenge for Streaming Measurement

One of the biggest challenges facing advertisers today is how to measure cross-platform viewing. As part of a recent survey, iSpot.tv asked advertisers to rank the most significant challenges they face when it comes to streaming measurement. More than half (53.6%) of respondents cited “fragmentation” as either the

The Measure Newsletter

Survey Shows Upfront Ad Optimism

This week on The Measure: * Some Ad Optimism Ahead of the Upfronts  * Trump vs. Biden on Social Video * Caitlin Clark Fuels Earned Media Value for Brands * The Streaming Originals Slowdown * This Week’s Free Report: The 2024 Upfronts Report, from iSpot Some Ad Optimism Ahead of the Upfronts iSpot’s

TV ADVERTISING

Some Ad Optimism Ahead of Upfronts

iSpot's new report reveals a measure of advertiser optimism around upfront budgets.