TV ADVERTISING - THE MEASURE (Page 4)

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TV ADVERTISING

A collection of 133 posts

Consumer Cellular Dials Up More Q1 TV Ad Reach

Consumer Cellular Dials Up More Q1 TV Ad Reach

New iSpot Q1 TV ad transparency data reveals the brand advertisers with the biggest reach through the year's first three months. Notably, Consumer Cellular was one of the biggest movers near the top of the charts, jumping 12 spots from Q1 2023 to Q1 2024. * Consumer Cellular increased

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark effect was real during this year’s NCAA women’s basketball tournament, as data from iSpot.tv reveals. Clark, who was just picked No. 1 overall in the WNBA draft by the Indiana Fever, played a key part in driving up interest — and TV ad impressions — for

Study: Fragmentation Biggest Challenge for Streaming Measurement

Study: Fragmentation Biggest Challenge for Streaming Measurement

One of the biggest challenges facing advertisers today is how to measure cross-platform viewing. As part of a recent survey, iSpot.tv asked advertisers to rank the most significant challenges they face when it comes to streaming measurement. More than half (53.6%) of respondents cited “fragmentation” as either the

Some Ad Optimism Ahead of Upfronts

Some Ad Optimism Ahead of Upfronts

iSpot's new report reveals a measure of advertiser optimism around upfront budgets.

Caitlin Clark, Iowa-LSU Score Huge Audience

The Measure Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the

AT&T Dunks All Over Men's Tourney

AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. * GEICO's "March Madness:

Advertisers Are Still Winning With Vanderpump Rules

Advertisers Are Still Winning With Vanderpump Rules

Even a year after #Scandoval first broke, reality show Vanderpump Rules remains a fixture for Bravo – and for advertisers. Data from iSpot highlights how VPR continues being a winning bet for brands, and Bravo. * From Mar. 13-19, Vanderpump Rules was TV's No. 12 program by household ad impressions,

Selection Sunday’s New (Ad) Faces

Selection Sunday’s New (Ad) Faces

Brackets weren't the only place where fans could spot new faces on Selection Sunday. iSpot data shows that ads during CBS's Men's National Basketball Championship Selection Show also featured some newcomers vs. last year's program. Particularly: GEICO, Liquid I.V., Oreo, Powerade

Oscars Ads Own Sunday Primetime

Oscars Ads Own Sunday Primetime

Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot: * The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next

Skin Care's Super Start To 2024 TV Advertising

Skin Care's Super Start To 2024 TV Advertising

The skin & foot care sector is among the largest on TV in terms of both national TV ad reach and spend, and despite recent declines from pandemic highs, this year has seen a potential bounceback coming – according to data from iSpot's new industry report. Some of the

Political Ads Start Streaming Onto TVs

Political Ads Start Streaming Onto TVs

If you talk to political buyers, they will tell you two things: TV advertising works to get out the vote and the smaller the population center, the harder it is to reach key voting blocs. This is often because small markets have limited broadcast and TV inventory. Madhive, which provides

How Did Oscars Best Picture Contender TV Ads Stack Up?

How Did Oscars Best Picture Contender TV Ads Stack Up?

Trailers for theatrical releases are all over TV, but not necessarily for all of the Academy Awards best picture nominees. Data from iSpot shows that since the start of 2023, Oscars frontrunner Oppenheimer was the nominee most invested in TV, with ads amounting to $25.7 million in est. national

'Idol' Ads Catch American Eyeballs

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

Tech Continues Super Bowl TV Ad Takeover

Tech Continues Super Bowl TV Ad Takeover

While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a

Homes.com Building Something Big With TV Ads In 2024

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

CBS, ABC Win for TV Network Watch-Time

CBS, ABC Win for TV Network Watch-Time

CBS captured a 7.27% viewership share across Feb. 19-25, per Inscape.

Which Brands Raced To Advertise During The Daytona 500?

Which Brands Raced To Advertise During The Daytona 500?

Brands were quick to starting line of this year's NASCAR Cup Series season. Despite a one-day rain delay, the 2024 schedule officially got started with the Daytona 500 this week. Data from iSpot shows that 59 different advertisers appeared during the live race, with Samsung Mobile and Wendy&

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

OpenAP’s Brittany Slattery Discusses The Future Of Data Privacy In Advertising

In this interview from CES 2024, OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board. Brittany Slattery: As we look at this next year, and even beyond

Food Found Fans' Funny Bones During Super Bowl LVIII

Food Found Fans' Funny Bones During Super Bowl LVIII

Funny ads have been the norm for years during the Super Bowl, and that was the case once again this year, according to data from the iSpot Creative Assessment Survey. iSpot shows that 72% of this year's Super Bowl ads scored for "funny," while average likeability

BMW, Christopher Walken Claim Top Super Bowl Spot

BMW, Christopher Walken Claim Top Super Bowl Spot

After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.