TV ADVERTISING - THE MEASURE (Page 3)

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TV ADVERTISING

A collection of 197 posts

80% of Digital Ad Professionals Utilize AI

80% of Digital Ad Professionals Utilize AI

Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.

Fox News Grew Watch-Time With Women

The Measure Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

Which Top NFL Advertisers Have Disappeared Year-Over-Year?

Which Top NFL Advertisers Have Disappeared Year-Over-Year?

Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during

Movies FTW On Netflix; Election News Tops Watch-Time

The Measure Newsletter

Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

Which New NFL Ads Are This Season's Most Likeable (So Far)?

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's

Banking & Payments' Big TV Ad Reach Bump

Banking & Payments' Big TV Ad Reach Bump

The banking & payment industry – which includes banks and credit card companies – saw a significant year-over-year jump in TV ad reach during Q3, according to data from iSpot. * Banking & payment brands' household TV ad impressions grew by 19.89% year-over-year in Q3, with the industry rising by eight

Polling YouTube's Election Night Winners

The Measure Newsletter

Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

Counterprogramming Election Night TV Ad Reach Winners

Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Q3 TV advertising data from iSpot reveals the top brands by share of household TV ad impressions – and the biggest movers year-over-year. While the most-seen brands can appear relatively static near the top, Q3 2024 also featured a lot of movement, especially in the No. 11-20 range. * Progressive leapt over

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like

Just 56.9% Of Avid NFL Audiences Are Brand Loyalists

Understanding what avid NFL viewers are watching is one part of optimizing TV ad spend around this cohort. But brands also benefit from understanding more about these consumers' shopping behaviors and how to better tailor messaging to this group. iSpot's new NFL advanced audiences report dive in

TikTok, Instagram Battle For Creator Marketing Supremacy

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

Football On A Budget: Top Reruns For NFL Audience Overlap

Football On A Budget: Top Reruns For NFL Audience Overlap

While live NFL games remain premium programming, there are also cheaper ways to reach large swathes of those avid viewers elsewhere. Data from iSpot's new NFL Advanced Audiences Report reveals some of the top reruns for avid (18+ hours of regular season viewing) NFL audiences in the offseason.

What Do Avid NFL Audiences Watch In The Offseason?

What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot

Ads With a Brand, Product Focus Drive Highest Intent With High-Income Audiences

An iSpot analysis discovered that ads with a clear brand and/or product focus drove the most positive purchase intent among high-income viewers.

Tax Season Starts Early For TurboTax This Year

Tax Season Starts Early For TurboTax This Year

TurboTax typically sits out ads from June-December and concentrates its TV focus on Jan.-April (May during peak COVID years). But this year, they're putting significant focus on fall advertising (and even have a new spot already with Adam Devine), as data from iSpot details. * The brand'

College Football Makes Gains On ABC, Even With Fewer Ads

College Football Makes Gains On ABC, Even With Fewer Ads

College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Rx Brands Increasing TV Ad Spend, Impressions In 2024

Rx Brands Increasing TV Ad Spend, Impressions In 2024

The pharmaceutical industry has made gains on national linear TV this year, as a new report from iSpot showcases. From January through August, iSpot data shows that est. national linear TV ad spend rose by 8.1% year-over-year for prescription drug brands. * Along with spend increasing, TV ad reach also

NFL's Top 'New' Advertisers Through Three Weeks

NFL's Top 'New' Advertisers Through Three Weeks

NFL advertisers have a lot of consistency year-over-year, usually featuring similar lists of brands who have budgets and target audiences that align with TV's most-watched programming. But the league does get some newcomers every year, as data from iSpot shows. * Nationwide Insurance did not appear during NFL games