TV ADVERTISING - THE MEASURE (Page 3)

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TV ADVERTISING

A collection of 150 posts

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.

Cable News Ad Reach Surges During Busy July

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

Sports a Slam Dunk for TV Ad Reach in H1

Sports a Slam Dunk for TV Ad Reach in H1

Sports programming accounted for 13% of national linear TV household ad impressions January through June 2024.

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

iSpot’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up. Thanks in part to sports and other premium programming, the daypart accounted for over a quarter of all TV ad impressions in the first six months of 2024,

Creators Playing Long Game On YouTube

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Brands Netting TV Ad Reach During Copa America

Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach

Linear TV Missing Vast Majority Of Streaming-Centric Audience

Linear TV Missing Vast Majority Of Streaming-Centric Audience

While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%

Popular Teams Build TV Audiences Quicker

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

Time Zones' Impact On Sports' TV Audience Delivery

Time Zones' Impact On Sports' TV Audience Delivery

Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and

How Close Games Can 'Defy Gravity' For TV Ad Reach

How Close Games Can 'Defy Gravity' For TV Ad Reach

While blowout games can create opportunities for TV ad impression under-delivery, as iSpot data previously showed, close games can have the opposite effect. When games are delivering spot-level impressions (SLI) well above average-minute audience (ACM) levels, advertisers are getting more bang for their buck – BUT networks effectively give away reach

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

Consumers Like YouTube’s Ad Experience More

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

When Does Back-To-School TV Ad Season Start? It Depends...

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

What Were The NBA Playoffs' Most-Seen Brands?

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

Nelly Korda Scores Likeability, Brand Recognition For T-Mobile

T-Mobile is no stranger to star-studded ads given recent work with celebrities like Zach Braff, Donald Faison, Jason Momoa, Gabriel Macht and Patrick J. Adams. And its latest spot is no different, with LPGA standout Kelly Korda at the forefront. Korda's role in the 15-second ad has been

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Since debuting during this year's Grammy Awards, Haribo's "Football Chat" has focused primarily on reruns. Since its debut, iSpot data shows that nearly 77% of "Football Chat" impressions have come during rerun programming – led by popular syndicated shows like Friends, NCIS and

Safelite Winning On TV With Drama, Likeability

Safelite Winning On TV With Drama, Likeability

During the month of May, Safelite Auto Glass's "Busy Working From Home" was the No.2 most-seen ad on TV, according to impressions data from iSpot. But creative, which debuted in late April 2024, was not just seen a ton. It was also pretty well-liked by

Shortened Grey's Anatomy Season 20 Makes Ad Attention Gains

Shortened Grey's Anatomy Season 20 Makes Ad Attention Gains

After wrapping up its 20th season on TV, you'd think Grey's Anatomy was all out of ways to find success. But apparently not, as data from iSpot shows the long-running drama managed to earn greater average ad attention during season 20 than it had during the

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

iSpot recently released a case study about how it worked with an automotive brand to analyze engagement and reach of their TV ads. By identifying underperforming publishers on linear and streaming platforms, they cut over $2 million from upfront media buys. This led to more efficient ad spending, boosting campaign

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

The NHL's Stanley Cup Playoffs are currently locked into two heated conference finals matchups. And brands are benefiting from the added intrigue as the New York Rangers and Florida Panthers are tied 2-2 in the East, while the Dallas Stars and Edmonton Oilers are knotted up 2-2 in