TV ADVERTISING - THE MEASURE (Page 2)

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TV ADVERTISING

A collection of 145 posts

Are NFL-Themed TV Ads More Effective With NFL Fans?

Are NFL-Themed TV Ads More Effective With NFL Fans?

Utilizing NFL spokespeople is not a new concept during games. But given the price tags attached to many of these engagements, brands want to know if it's truly worth paying for the NFL sponsorship and/or famous face. iSpot Creative Assessment data would seem to indicate yes. * Looking

There's No Debate: Football Is Back

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

How Sports Betting TV Ads Stack Up Year-Over-Year

How Sports Betting TV Ads Stack Up Year-Over-Year

As sportsbooks settle into a more established rhythm as national TV advertisers, signs of norms start to crop up. Recent data from iSpot shows that while the two giants of the industry – FanDuel and DraftKings – remain TV ad reach giants, smaller sportsbooks have also grabbed more ad impressions share of

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Target Gained Significant Streaming TV Ad Reach Share In Q2

Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming. * After being much more focused – by SOV – on

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

Crest Cleans Up On Streaming, Linear TV

Crest Cleans Up On Streaming, Linear TV

Consumers aren't just watching national linear TV, and it's become essential for brands to find audiences on streaming platforms as well. Some brands prioritize streaming more than others. But at times, the biggest advertisers on linear are even more bought into streaming – as competitive ad impressions

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

As streaming continues to grow, some brands are prioritizing those platforms more than others. And industry breakouts can show key differences in TV advertising approach as some brands have much higher share of TV ad impressions on streaming vs. national linear (and vice versa). Below, soft drink industry data from

72% of Marketing Execs Concerned About Election Impact on Strategies

72% of Marketing Execs Concerned About Election Impact on Strategies

A recent study from Wunderkind and studioID reveals that retail marketing executives are already bracing for the election's impact.

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

LG Ad Solutions recently completed its Inclusive Screen Series to provide better representation and research around diverse audiences' TV preferences and trends. The first of those, focused on Black CTV users, sheds light on everything from preferred content genres, to ad attention, what spurs purchase decisions, and more. * LG

Wingstop TV Advertising Taking Flight In 2024

Wingstop TV Advertising Taking Flight In 2024

According to iSpot data, through the first half of 2024, Wingstop’s est. national TV advertising increased by 115% year-over-year. That continues a trend that began in Q4 of 2023, when the brand spent $13.5 million. * Wingstop’s yearly national linear TV advertising has largely stayed in the same

Olympic-Sized Growth On Social

The Measure Newsletter

Olympic-Sized Growth On Social

This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives of New Jersey just wrapped up a tumultuous 14th season as the show's stars couldn't come to any resolution in the Aug. 4 finale, and will forego the typical reunion show as a result. But the on-screen fireworks have also positioned RHONJ as

Amid Overall TV Ad Reach Decline, These Industries Still Grew

Amid Overall TV Ad Reach Decline, These Industries Still Grew

Pet food, skin & foot care and snack food were three categories that significantly grew TV ad reach in H1 2024 vs. H1 2023.

Olympics Ads Winning Gold for Audience Attention

Olympics Ads Winning Gold for Audience Attention

To engage audiences, many brands are harnessing celebrity appearances, humor and emotional storytelling — and it's working.

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.

Cable News Ad Reach Surges During Busy July

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

Sports a Slam Dunk for TV Ad Reach in H1

Sports a Slam Dunk for TV Ad Reach in H1

Sports programming accounted for 13% of national linear TV household ad impressions January through June 2024.

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

iSpot’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up. Thanks in part to sports and other premium programming, the daypart accounted for over a quarter of all TV ad impressions in the first six months of 2024,

Creators Playing Long Game On YouTube

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads: