TV ADVERTISING - THE MEASURE (Page 10)

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TV ADVERTISING

A collection of 235 posts

Is There A Ludicrous Amount Of Ludacris Music On TV?

Is There A Ludicrous Amount Of Ludacris Music On TV?

Some artists are TV show and ad music fixtures, and others... are Ludacris. Data from Songtradr shows just how much the rapper's music has been featured on TV of late, in a way that could inform shows, movies and brands that it may be time to roll out

Furry Friends Help Subaru Secure Most Likable TV Ads in Q3

Furry Friends Help Subaru Secure Most Likable TV Ads in Q3

"Dog Tested: Everybody In" was the No. 1 ad by likability in Q3 2023, per iSpot.tv

Q3 TV Advertising: Pharma's News Know-How

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV

Michelob Ultra Bubbles Up During Telenovelas

Michelob Ultra Bubbles Up During Telenovelas

Beer advertising may be most associated with sports, but some brands are changing that. For instance, iSpot data shows that in Q3, 23% of Michelob Ultra’s TV ad impressions were delivered by telenovelas (No. 1 among all show genres for the brand). * Michelob is the No. 8 advertiser during

National Brands' Local Opportunity

National Brands' Local Opportunity

As the national monoculture fades, there appears to be a major opportunity for national brands to embrace local ad targeting, according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * While 40% of survey respondents said they see many TV ads from national companies targeted

Tubi Uses Movies To Take Lead In The FAST Lane

Tubi Uses Movies To Take Lead In The FAST Lane

The following is a selection from Brandon Katz of Parrot Analytics. Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the

Special Report: Getting (More) Transparent About TV In Q3

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

CPG TV Advertising Knows Drama

CPG TV Advertising Knows Drama

According to a new report from iSpot, Q3 household TV ad impressions for consumer packaged goods climbed nearly 11% year-over-year on national linear TV. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach. * Drama & action

Which ‘Plus’ Gets Biggest Ad Push?

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football

Auto Brands Spent Over $227 Million on TV Ads in September

Auto Brands Spent Over $227 Million on TV Ads in September

That's an increase of 15.4% compared to September 2022, per iSpot.