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TV ADVERTISING

A collection of 229 posts

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.

March Madness A Slam Dunk For TV Ad Reach

The Measure Newsletter

March Madness A Slam Dunk For TV Ad Reach

This Week On The Measure: * TV Ad Reach Jumps For Men’s March Madness * Restaurants’ Mobile Apps Should Serve Up Speed and Simplicity * True Crime Pod Lures Female Audiences On Social * ‘Suits’ Success Boosts Multiple Streaming Services * CTV Ad Load Time Settles In * This Week’s Free Report: For The

Comparing TV Ad Impression Distribution Across Campaign Sizes

Comparing TV Ad Impression Distribution Across Campaign Sizes

LG Ad Solutions' recent report – The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV – dives into how advertisers are more effectively utilizing CTV buys in conjunction with linear TV ad spend. While the report finds a "sweet spot" of reallocating 6-7% of spend toward

The Pet Food Brands Chowing Down on Streaming

The Pet Food Brands Chowing Down on Streaming

Blue Buffalo is the No. 1 pet food brand by ad SOV on streaming (15.40%), per iSpot.

Pharma's Growth (Or Lack Thereof) On Digital Platforms

Pharma's Growth (Or Lack Thereof) On Digital Platforms

Pharmaceutical advertising on TV is being questioned by the Trump Administration, but the industry's ads aren't just limited to television. Data from MediaRadar, recently published in a TripleLift report – The Future of TV Advertising Under RFK – details how pharma brands have grown or shrunk budgets on

TV Ad Reach Grows For Men's March Madness

TV Ad Reach Grows For Men's March Madness

This year's NCAA Men's Basketball Tournament has centered on the top teams winning the games in front of them, culminating in the second Final Four ever featuring all No. 1 seeds. Despite the event largely going as expected, though, audiences have been tuning in en masse,

South Makes Up Nearly 40% Of March Madness TV Households

South Makes Up Nearly 40% Of March Madness TV Households

Both the men's and women's NCAA Tournaments are TV events with significant U.S. household reach. But some regions also tune in at a higher rate than others, as data from iSpot's recent March Madness Advanced Audiences Snapshot revealed. * The South accounted for 38.

Netflix Is The No. 1 Streamer For Women

The Measure Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure: * Netflix First With Females On Streaming * Women Want More Marketing Personalization * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

CTV Ad Loads Settle In On 9-Minute Norm

CTV Ad Loads Settle In On 9-Minute Norm

Connected TV ad loads are still settling into established norms as viewership grows. But recent research presented in Wurl's The CTV Trends Report reveals that the industry may be finding a "normal" ad time of about nine minutes per hour. * That number, from Q4 2024, is

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

As demand grows for transparency in video ad performance, iSpot announced on Thursday the launch of Outcomes at Scale, a new publisher solution that provides the buy- and sell-side with persistent, scalable attribution for video advertising across both TV and streaming. Paramount is the first major media company to implement

Marketers Have Mommy (Data) Issues

The Measure Newsletter

Marketers Have Mommy (Data) Issues

This week's newsletter is sponsored by: This Week On The Measure: * Marketers Struggle To Accurately Identify Moms * What Else Are NCAA Tournament Viewers Watching? * LiveNOW Winning Watch-Time With 24-Hour Streams * Assessing Marketing’s Attribution Crisis * Netflix’s Growing Movie Supply/Demand Disparity * This Week’s Free Report: Social

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Wendy's Scores Likeability Win Among NCAA Ads

Wendy's Scores Likeability Win Among NCAA Ads

Celebrities can be a big draw for event-centric ads. But sometimes for food brands, the best recipe for TV ad success simply includes some delicious-looking burgers and a good deal. That was the case for Wendy's and its recent 15-second March Madness spot. The QSR brand made a

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

Both restaurants have a streaming ad SOV of over 22% so far in 2025, per iSpot

Audi TV Spot Stands Out in February

Audi TV Spot Stands Out in February

It inspired notable purchase intent: 62% of surveyed viewers said they were "more" or "much more" likely to purchase after seeing the ad.

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney Owns Women’s Most-Liked TV Spot of 2024

Disney's "Ultimate Toy Drive" outperformed the all-industry likeability norm by 32%.

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

Data: Pharma’s Premium TV Ad Placement Strategy

Data: Pharma’s Premium TV Ad Placement Strategy

Over half of pharma’s national TV ad spend in 2024 went to the big four broadcasters, plus ESPN.

Streaming's Top Pharma Advertisers Of 2024

Streaming's Top Pharma Advertisers Of 2024

Pharmaceutical advertising isn't just prominent on national linear TV – it also has a healthy presence on streaming services. iSpot's latest transparency report around pharma TV advertising shows which brands had the biggest footprint on streaming (and how those approaches compare to their linear TV advertising. * Skyrizi

Women's Soccer Scores With Big Name Sponsorships

The Measure Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure: * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast