Tubular Labs

A collection of 241 posts

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Zach D. Films Rises As Teens’ Top Creator

Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had

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CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular

The Measure Newsletter

Who’s Watching More News?

This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1

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Men Watched U.S. News Videos For 2.5x Longer Than Women

Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.

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NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights

Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when

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Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are

The Measure Newsletter

MAX-imizing Earned Media Value Growth

This week on The Measure: * MAX-imizing Earned Media Value Growth * NBA Playoffs’ Top Advertisers * Pop Culture Gives NFL’s Audience A Boost * LGBTQ+ Viewers Tune In For Drama * College Softball, Baseball Catapult Into Top Programming * This Week’s Free Report: Revry’s LGBTQ+ Q1 Streaming Insights MAX-imizing Earned Media Value

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Single Video Fuels Kids Roma Show Audience Explosion

The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.

The Measure Newsletter

'SNL' Cashes In On Ken-ergy

This week on The Measure: * ‘SNL’ Heats Up, Even With Limited Election Content * Sports Prop Up Fox’s TV Ad Reach * Golf Viewership Won’t Be Deterred at Valhalla * TikTok a Powerhouse for Brands’ Earned Media Value * Streaming Service Content Getting Older (and Younger) * Which Teams Did the NFL Emphasize

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SNL Heats Up, Even With Limited Election Content

Year-over-year, SNL is up 54.5% in terms of unique viewers.

SPORTS

Youth Sports Nets Larger Audience For SportsCenter

SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.

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How Pop Culture Gave The NFL's Audience A Boost

The NFL may be the biggest game in town when it comes to sports audiences, but there are still plenty of people not regularly tuning into the league's content. Last season converted some of those holdouts, however, thanks to the "Swift Lift" phenomenon that helped the

The Measure Newsletter

Big 4 Broadcasters Grow Reach Despite Fewer Ads

This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season

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The New York Times Is Winning With Sports On TikTok

Since acquiring The Athletic in 2022, The New York Times has utilized the publication to acquire larger sports audiences – both for its readership and social video viewership. Recent data from Tubular Labs shows just how much the NYT has been able to leverage that sports audience on TikTok, in particular.

MUSIC

Music Expands NPR's YouTube Audience To Younger Viewers

Though the majority of NPR's audience skews older – over 50% of YouTube viewrs are over 45 years old, according to Tubular Labs data – NPR Music is an entirely different story. Thanks in large part to its Tiny Desk series, music allows NPR to expand to a separate audience

The Measure Newsletter

Derby Photo Finish Is TV Watch-Time Win

This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)

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Women's Basketball Content Holding Its Own On Social Video

Women's basketball has been having a "moment" for a couple years now, and that's only poised to continue as some of the college game's biggest stars head off to the WNBA. Data from Tubular Labs recently dove into how women's

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E! News Increasing Footprint With Female Audiences

There are tons of content partnership and ad opportunities out there for brands trying to reach women age 25 and older. But for those looking for the biggest reach, entertainment giant E! News is one of the biggest – and still growing – games in town. Data from Tubular Labs sheds light

TV

The Value of Disney+’s Taylor Swift Era

This week on The Measure: * The Value of Disney+’s Taylor Swift Era * Consumer Cellular Dials Up More Ad Reach * Hulu Hits New Social Video Heights * NBA Postseason Audiences Are a Slam Dunk * Video Game Adaptations Have Room to Grow * This Week’s Free Report: Engaging Gamers & Understanding their

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News Publishers Net More Viewers in March

Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.

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Hulu Hits New Heights on Social

Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.

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Increased Uploads set The Dodo Up for Social Video Success

The Dodo is seeing its long-term social strategy pay off, according to new Audience Ratings from Tubular Labs.

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

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UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

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Are Audiences Eating Up Bon Appetit YouTube Content?

While food video consumption has changed significantly over the last 4-5 years, Bon Appetit has gotten through the ups and downs – as data from Tubular Labs shows. Along with remaining a top-10 food & drink creator by minutes watched on YouTube, Tubular found the following about Bon Appetit: * Bon Appetit