Tubular Labs

A collection of 193 posts

CREATOR ECONOMY

Creators, Get Your New Year's Health Content Uploaded Early

Health and fitness typically take center stage at the beginning of every year, as people set new resolutions and/or try to shed some extra pounds tacked on during the holiday season. For creators trying to get eyeballs on their New Year's health and fitness content, however, Tubular

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Entertainment Strikes Push Audiences To More Reality TV Content

YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes.

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Barbie’s Influence Went Beyond The Big Screen In 2023

The year of Barbie went beyond just record-breaking movie ticket sales. Tubular Labs, the leader in global social video intelligence, shared new insights into the marketer and consumer trends that drove Barbie-mania this year. * Barbie content amassed 1.2B TikTok views in only three days during the movie’s premiere

SPORTS

Data: Female Sports Influence Grew in 2023

In 2023, women’s soccer viewership more than doubled to 1.4B views.

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Nostalgia Draws In Viewers Across Social Platforms

While McDonald’s didn’t orchestrate the “Grimace shake” trend that racked up over 1.2B views in a single month, they certainly benefited from consumers eager to try the purple berry milkshake.

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With Video, Podcasts Merge Into Talk Show Territory

Podcasts have grown in popularity over the years, both in availability and audiences. And now, podcasters have started in earnest to expand the historically audio-only format into video. New research from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” * Tubular data shows The Joe Rogan Experience – the

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Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

As more streaming shows are airing on broadcast TV (and cable), it's natural to wonder how many of those traditional TV viewers are actually tuning in for the first time. It ends up being quite a few, according to new data Tubular Labs shared exclusively with Deadline this

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The Most-Watched YouTube Video This Week Was From Cheez-It

YouTube's most-viewed video of the last week isn't a viral moment, creator short or a sports highlight. It's... an ad from Cheez-It, as data from Tubular Labs reveals. * "What Have You Done?" – an ad for Cheez-It Snap'd – tallied 257 million

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MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

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MrBeast's Global Gains

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs. * MrBeast’s global minutes watched were up 16% to 7.1 billion in

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Holiday Gift Guide For The Taylor Swift Fan In Everyone's Life

For consumers running behind on holiday shopping already (thanks, early Thanksgiving), the next month or so can feel like a scramble. But there's hope. Consumer Insights from Tubular Labs shed light on shopping preferences for specific video audiences. And in this case, the video audience of one Taylor

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Tubular: 63% Of YouTube Holiday Gift Guide Viewers Are Men

According to a new report by Tubular Labs and Chartbeat, marketers would be best served making holiday gift guides geared toward men. * Many brands market to women shoppers over the holidays, considering that women control over 80% of U.S. consumer purchase decisions. * However, Tubular data found that men actually

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Timing is Everything On Black Friday, Cyber Monday

As shoppers prepare for the busiest season of the year, brands and agencies are looking to find the best way to find consumers looking for the right deal at the right time. According to a new report from Tubular Labs and Chartbeat, shoppers are looking up deals on mobile post-turkey

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DIY Content Goes Long For Holiday Season

While short-form content has exploded over the past few years, longer content still has its benefits. According to a new report from Tubular Labs and Chartbeat, 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, but it's 61-120 second videos that

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

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All The News You Can View(s)

Cable and broadcast news surged in September 2023, as U.S. audiences tuned in to stay informed – but also for less newsworthy fodder as well, according to Tubular Labs. * As part of their monthly Audience Ratings findings, Tubular found that in September, NBC News saw its U.S. unique viewers

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Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. * According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one

SPORTS

NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost. September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all

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Reality TV Rises On YouTube, Too

Entertainment work stoppages helped give reality content a boost this summer – both on TV and on YouTube. Tubular Labs data shows U.S. reality content hitting a high in August, and nearing 14 billion YouTube views on the year already. * Interestingly, while reality show Vanderpump Rules seemed to be everywhere

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MrBeast Minutes Watched Hit New High For 2023

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. When taking a closer look at YouTuber MrBeast, Tubular found that in August: * MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook

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Tegna Finds New Audience Growth On Social Video

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. One point that stood out, in particular, was Tegna’s rapid growth in viewership in the last month of summer. Tubular found: * In Aug. 2023, Tubular Audience Ratings

SPORTS

Video Insights Help Brands During Football Season

Football is the most popular sport in the country, so it makes sense that brands want to activate around that content – whether it’s on TV or social media platforms. But NFL and college football ad buys are expensive, and it’s ideal to know that you’re putting messaging

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WWE Content Is A Summer Slam With Younger Audiences

In the dog days of summer, 13-to-24 year-old U.S. viewers are still watching sports content, but overwhelmingly, that time was dedicated to WWE. Tubular Audience Ratings data shows U.S. 13-to-24 year-olds watched WWE videos on YouTube and Facebook for 147.1 million minutes in July. * That was most

SPORTS

Los Angeles Chargers Own NFL Offseason On YouTube

The NFL is a year-round league at this point, even if games only take place from Septemeber through early February. With that in mind, franchises need to find ways to engage with fans throughout the year – and many do, especially on social video channels like YouTube. Tubular Labs data reveals

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A+E’s Unscripted Hot American Summer

A+E’s slate of evergreen unscripted content has been paying major dividends this summer. Tubular Audience Ratings data shows A+E was the No. 4 U.S. media property by domestic minutes watched (across YouTube and Facebook) in July, jumping 29% month-over-month. * Most-viewed videos came from unscripted shows like