Tubular Labs

A collection of 151 posts

CREATOR ECONOMY

Super Mario's Staying Power

Data from Tubular Labs shows how a record-breaking opening weekend at the box office was no fluke for the Super Mario Bros. movie. Nintendo's Super Mario was one of the top gaming franchises by YouTube views per video in Q1, at 156K. Such continued success with gaming audiences

SPORTS

Timing Matters For U.S. Sports Creators

When should creators upload videos to social platforms? Well, it depends on where your audience is, and what type of content you’re uploading. Data from Tubular Labs showcases how U.S. sports creators can get the most out of video upload this year by targeting certain times of day.

TV

How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023. As the company continues looking for ways to differentiate Peacock in a crowded sea

CREATOR ECONOMY

When Is 'Primetime' For Social Video Content?

New data from Tubular Labs reveals that beauty influencers received the most TikTok views (11.4 billion) at 1 p.m. ET over the last 90 days. It’s long been unclear if there’s really a “primetime” window for social video content, but data like this arms both creators

Social Video

Super Bowl Advertisers Get ‘Super’-Sized Video Views

Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30

Social Video

What Are Beyoncé Audiences Shopping For At Target?

Whether Beyoncé sets the Grammy award wins record or not this weekend, her audience is already winning with certain product categories at Target. Consumer Insights data from Tubular Labs below shows which product categories Beyoncé’s VEVO YouTube audience is most likely to shop for at Target, perhaps telegraphing future

MARKETING

How Best Picture Nominees Stacked Up On Social Video

How did Best Picture nominee trailers and promo videos fare on social video?

Social Video

The Eagles Are The Most Popular NFL Team On Social Video

Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while

Members only

REPORTS

Special Report: Navigating Social Video in 2023 -- What You Need To Thrive

Tubular has identified five areas in social video where marketers need to focus to get ahead of the game, and why. 1. Social video solidifies its position in marketing channel planning strategy 2. Creators are the new economic drivers 3. Digital communities influence social change 4. Augmented reality fuels virtual

Members only

REPORTS

Special Report: 2022 Social Video #Rewind

Tubular together this year’s most significant Social Video insights to serve you one fun filled #throwback into 2022. Sign in now or subscribe to get the FREE download link below.

Social Video

Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)

To wrap up 2022, Tubular Labs assembled a lengthy collection of insights from the year in social video trends, top videos, creators and more. It’s worth digging into the entire “rewind” piece on the company’s blog, but as social video continues to grow — and even rival TV in

Social Video

Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube

You’d think there was a limit on how much sports content audiences could watch across all screens, but apparently we’ve yet to reach that point. Data from Tubular Labs’ Q4 category infographics revealed that YouTube views for sports-related videos grew 33% year-over-year as of October 2022. * Interestingly, lumberjack

Members only

Tubular Labs

Special Report: Watching Is Better Than Listening -- How To Build Brand Preference Using Social Behaviors

Brand marketers have to work harder every day to earn brand preference and customer loyalty by cutting through media clutter and creating authentic engagement opportunities. While this can seem daunting, social video emerges as a channel where marketers can reach coveted audiences, and also learn about them. To create an

CREATOR ECONOMY

Travel Audiences Love The Beach

A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...

Social Video

Electronics Video Viewers Want To Go Fast

New infographics released by Tubular Labs include a deep-dive on electronics video viewers on YouTube.

Social Video

Leo Messi Fans Are 69.4x More Likely To Watch MLS Content Than The Norm

The 2022 World Cup is almost over, and Lionel Messi silenced the doubters. As the GOAT contends for his first World Cup trophy, insights from Tubular Labs show interesting social video viewing habits coming from fans of the Argentine superstar. Audiences searching for Messi also have a high propensity for

CREATOR ECONOMY

Workwear Videos Win With Fashion Audiences

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A new Tubular Labs infographic on fashion shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos

Social Video

U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences

Social Video

LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

Using Audience Ratings data from Tubular Labs, we're able to see which creators reach the largest collection of unique viewers in the United States across Facebook and YouTube. And interestingly, the answer is not a U.S.-based creator. In October 2022, LADbible reached 86.3 million unique

Social Video

These Shopping Categories Score With Soccer Fans

With the World Cup just days away, Tubular Labs shares data around what soccer social video viewers are shopping for most (which may perhaps give glimpses into the types of brands that should activate around the World Cup’s TV and digital content). Chief among them? Xbox, which leads the

Social Video

Pre-World Cup, Who's Watching B/R Football?

Digiday recently looked into how Bleacher Report is aiming to differentiate its coverage going into this year's FIFA Men's World Cup. While the Turner Sports-owned site has found big success in the past with events its parent company owns broadcast rights to (like the NBA and

Social Video

MrBeast Scores Millions Of Website Visitors For Nike

Individual creators wield a ton of power on social video, and whether they have official relationships or not, many can drive increased traffic (and business) for brands. One large-scale instance of that push is with MrBeast and Nike. Tubular Labs data shared with TheInformation shows how the share of MrBeast

Social Video

How ‘Chicken’ Are CNN Viewers?

Data from Tubular Labs reveals how likely CNN social video viewers are to shop for specific product categories on Amazon, relative to the norm for all audiences. Over the last six months, CNN viewers are doing a lot of shopping for chicken and turkey products (15.9x more likely than

Social Video

Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close)

Tubular Labs releases its list of the top Facebook and YouTube creators and properties sorted by unique viewers, minutes watched and more filters every month

Social Video

Food Network’s Audience Is Hungry For Insurance

A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience. The data reveals how Food Network’s content brings audiences to insurance companies’ websites at higher rates, across the board. This is especially interesting when we compare Food Network’s social audience