Tubular Labs

A collection of 193 posts

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

CREATOR ECONOMY

SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases

U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.

The Measure Newsletter

Netflix Wins For Streaming UX By A Landslide

This week's newsletter is sponsored by: This Week On The Measure:  * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats

CREATOR ECONOMY

Deadpool, Hot Ones Serve Up Big Month For First We Feast

First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.

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ABC News’ Unique Audience Soars On Social

ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.

CREATOR ECONOMY

Olympics Score YouTube Spike For NBC Sports

The Olympics are always big for NBCUniversal, and that goes for double for NBC Sports and its digital properties. On YouTube, specifically, Olympic content fueled more views between July and August than the channel had in all year before that – as data from Tubular Labs shows. * Between July and August

The Measure Newsletter

Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It

This week's newsletter is sponsored by: This Week On The Measure:  * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots

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Summer? Must Be Time For Paper Craft Videos

Kids being home for the summer tests parents to get a bit creative in terms of how they spend their time. And for younger kids, in particular, parents can use YouTube as a way to find ideas. For instance: Over the last 30 days, one of the hotter trends on

Politics

VP Buzz Gives Tim Walz Big Engagement Bump

Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular

The Measure Newsletter

Olympic-Sized Growth On Social

This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...

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Kamala Harris Gets TikTok Engagement Bump

Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals. * Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the

The Measure Newsletter

The TikTok Special Edition

This Week On The Measure:  * Exclusive Interview With TikTok's Jorge Ruiz * The Biggest Brands On TikTok * TikTok, iSpot Provides Audience Measurement Solution * Longer Video Uploads Creep Upward For TikTok Creators * This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity Meet Jorge Ruiz, TikTok'

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Longer Video Uploads Creep Upward For TikTok Creators

TikTok is primarily known for short-form video. And while that hasn't fundamentally changed in recent months and years, there's also a growing trend where creators are uploading more videos that are at least 15 minutes in length, as new data from Tubular Labs shows. * After longer-format

CREATOR ECONOMY

CNN Gains Traction on Social During Election Cycle

Audience ratings data from June shows CNN’s unique U.S. viewers across YouTube and Facebook rose 25% month-over-month to 27.3 million

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MLB Promo Reserves YouTube Views For Booking.com

Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.

The Measure Newsletter

Google Won't Let The Cookie Crumble

This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu

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Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.

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Jordan Matter’s Channel Succession Plan Pays Off

The uptick for Matter’s channel seems to coincide in part with the reins largely being handed off to his daughter, Salish.

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

CREATOR ECONOMY

Long Videos Getting Longer Legs On YouTube

Short videos are still extremely popular among social video creators. But these individual influencers are actually uploading more YouTube videos that run 20 minutes or longer. Tubular Labs recently shared data with Digiday’s Tim Peterson showcasing the steady growth of longer-form videos. * Creators have uploaded increasing numbers of videos

The Measure Newsletter

Summer Of Sports In Full Swing

This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in

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How Mexico's Presidential Candidates Performed On Social Video

In June, Claudia Sheinbaum was the first woman to win the presidency in Mexican history, defeating (fellow woman) Xóchitl Gálvez at the polls. But interestingly, social video viewership didn't net the same result, as data from Tubular Labs shows. * TikTok accounted for 75% of overall viewership about the

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Harbor Freight Builds Audience of Over 60 Million Via Social Video

Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that:  * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across

The Measure Newsletter

Every Second Counts In Sports Advertising

This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern

CREATOR ECONOMY

Seniors Sitting For Millions Of Hours Of MSNBC Social Videos

The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of