The Measure Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
CREATOR ECONOMY MSNBC Nets Over A Billion U.S. YouTube Minutes In September YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC
CREATOR ECONOMY House Of Highlights Holds Social Sports Video Crown According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
CREATOR ECONOMY Chef Koudy Cooks Up Audience Growth With Shorts The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
The Measure Newsletter Finding NFL Viewers For Cheaper In Offseason This week's newsletter is sponsored by: This Week On The Measure: * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State
CREATOR ECONOMY Podcasts Utilize Social Video To Earn Lengthy Watchtime Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether
CREATOR ECONOMY Trump Bump Or Simply A Trending Topic? While the "Trump Bump" may have waned for media, the former president remains a major topic of discussion among U.S. content creators. Tubular Labs data shows the top U.S. creators by YouTube video views about Donald Trump over the last 30 days (Sept. 10-Oct. 9, 2024)
The Measure Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
CREATOR ECONOMY Who's Making The Biggest News On YouTube Recently? In the lead-up to November's U.S. presidential election, interest in news content is high. But which creators are leading the way there on YouTube? Tubular Labs data shows the top domestic news & politics creators by views over the last 30 days. * MSNBC leads the way with
The Measure Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
CREATOR ECONOMY Stacking Up Social Video's Top Political Creators Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video
CREATOR ECONOMY BetterHelp's Big Summer For YouTub Sponsorship For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from
The Measure Newsletter Streaming Promos Jockey For Position This week's newsletter is sponsored by: This Week On The Measure: * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2
CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
CREATOR ECONOMY USA Today’s Winning Strategy With Gen Z USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook
The Measure Newsletter Gridiron Gets Watch-Time Win Versus Debate This week's newsletter is sponsored by: This Week On The Measure: * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024
Politics The Numbers Behind ABC's Livestream Debate Win Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10
The Measure Newsletter There's No Debate: Football Is Back This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?
CREATOR ECONOMY Gaming Content's Steady Rise On YouTube Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership
CREATOR ECONOMY Which TikTok Video Categories Are Seeing Major Audience Growth? Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,
CREATOR ECONOMY Uploads For 30-60 Second YouTube Videos Up 39% YoY Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new
The Measure Newsletter Summer Social Audience Spike For TV News This week's newsletter is sponsored by: This Week On The Measure: * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
The Measure Newsletter SEC, Big Ten Set To Dominate CFB Viewing Share This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From
