Tubular Labs

A collection of 192 posts

SPORTS

Dude Perfect Gets Steph Curry Bump

Trick-shot content aficionados Dude Perfect have been around for years and possess global name recognition. Yet, a celebrity guest star can still provide a welcome bump for video audiences, according to recent Tubular Labs Audience Ratings data.  * Dude Perfect increased their unique viewers across YouTube and Facebook by 74% month-over-month,

SPORTS

Women's Soccer Scores On TikTok

Women's sports have seen steady growth in recent years, but especially over the last couple, as U.S. leagues like the WNBA and NWSL have truly exploded (as has women's college basketball). As part of its extensive end-of-year reporting, Tubular Labs showcases the the most-viewed women&

CREATOR ECONOMY

Video Trends: Creators Cash In On Breakups

Breakups are never fun for those involved, but the separations can also make for some compelling content – and did in 2024. Data from Tubular Labs' end-of-year recap reveals some key insights around the year's buzziest (on social video, at least) breakups, featuring famous faces new and old.

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure:  * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

CREATOR ECONOMY

Trump Election Win Fuels Fox News Tune-In On Social

Republican Donald Trump winning the 2024 U.S. Presidential Election was not just a boost for the candidate, but also (conservative-leaning) Fox News as a video publisher. According to recent Tubular Labs Audience Ratings, Fox News’ unique U.S. viewers across YouTube and Facebook soared during the election month. Further

The Measure Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

CREATOR ECONOMY

Seasonal Video Content In 'Shorts' Supply On YouTube?

Shorts have been a hit on YouTube since their early days, and that isn't changing for the holiday season. New data from Tubular Labs reveals how popular the format remains, even for holiday content. From Nov. 28-Dec. 9 of this year, shorts format videos accounted for 58.32%

The Measure Newsletter

Amazon Video Viewers Have More Money

This week's newsletter is sponsored by: This Week On The Measure:  * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:

CREATOR ECONOMY

Joe Rogan Scored More Watch-Time Than Any Network Last Month

Joe Rogan didn’t need an election to become popular on YouTube, but it certainly drove an audience surge in October 2024, as Tubular Labs data reveals. * In October, Joe Rogan was the #3 creator by minutes-watched (1.2 billion U.S. minutes-watched) across YouTube and Facebook according to Tubular

The Measure Newsletter

'Tis The Season For Retailers On Social

This week's newsletter is sponsored by: This Week On The Measure:  * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media

CREATOR ECONOMY

Entertainment News Giants Grow Video Audience

Entertainment Tonight and Access Hollywood have long been titans of entertainment news, but are finding new growth on social video, according to Tubular Labs.  * Audience Ratings data shows that since October 2023, Entertainment Tonight has seen unique U.S. viewers across YouTube and Facebook climb by nearly 41%, while Access

CREATOR ECONOMY

Randy The TikTok Grandpa Takes YouTube

Randy Timmerman has a significant following as Gramps_Takes on TikTok but in recent months, he’s expanded his reach to other platforms – including YouTube. According to Tubular Labs’ Audience Ratings:  * He was No. 10 by unique U.S. viewers across YouTube and Facebook in October, with 46.5 million.

The Measure Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure:  * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

CREATOR ECONOMY

Females Flock To Fox News

The cable network saw U.S. female viewers grow by 31% month-over-month.

SPORTS

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

The Measure Newsletter

Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure:  * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

Politics

Conservative Media Sees Post-Election Social Video Boost

While conservative-leaning media finds plenty of success on social video as it is, Donald Trump's Election Night victory helped bring an even bigger viewership boost – as new data from Tubular Labs shows this week. * Fox News had an already strong 80.7 million YouTube views in the week-long

The Measure Newsletter

Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure:  * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

Politics

Politics Dominate U.S. Election Night On YouTube

Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million

Politics

Views For News Lean On Trump In Election Lead-Up

The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering

CREATOR ECONOMY

POTUS Candidates Go Head-To-Head On Podcasts

Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.

CREATOR ECONOMY

Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

CREATOR ECONOMY

Law & Crime Network Watch-Time Rises With Diddy News

Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs