The Measure Newsletter Football Powers ESPN's Primetime Ad Attention This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:
The Measure Newsletter 42% Of Holiday Shoppers Are 'Grazing' This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting
The Measure Newsletter Amazon Video Viewers Have More Money This week's newsletter is sponsored by: This Week On The Measure: * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:
The Measure Newsletter 'Tis The Season For Retailers On Social This week's newsletter is sponsored by: This Week On The Measure: * Holiday Content Fuels Retail Social Growth * Hallmark Channel Hitting Its Holiday Stride * Entertainment News Giants Grow Video Audience * Top Vanishing NFL Advertisers This Season * Smaller Show Genres Growing On Streaming * This Week’s Free Report: Retail Media
The Measure Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
The Measure Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
The Measure Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
The Measure Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
The Measure Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
The Measure Newsletter Finding NFL Viewers For Cheaper In Offseason This week's newsletter is sponsored by: This Week On The Measure: * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State
The Measure Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
The Measure Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
The Measure Newsletter Streaming Promos Jockey For Position This week's newsletter is sponsored by: This Week On The Measure: * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2
The Measure Newsletter Gridiron Gets Watch-Time Win Versus Debate This week's newsletter is sponsored by: This Week On The Measure: * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024
The Measure Newsletter There's No Debate: Football Is Back This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?
The Measure Newsletter Summer Social Audience Spike For TV News This week's newsletter is sponsored by: This Week On The Measure: * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of
The Measure Newsletter SEC, Big Ten Set To Dominate CFB Viewing Share This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From
The Measure Newsletter Netflix Wins For Streaming UX By A Landslide This week's newsletter is sponsored by: This Week On The Measure: * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats
The Measure Newsletter Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It This week's newsletter is sponsored by: This Week On The Measure: * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots
The Measure Newsletter Olympic-Sized Growth On Social This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...
The Measure Newsletter The TikTok Special Edition This Week On The Measure: * Exclusive Interview With TikTok's Jorge Ruiz * The Biggest Brands On TikTok * TikTok, iSpot Provides Audience Measurement Solution * Longer Video Uploads Creep Upward For TikTok Creators * This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity Meet Jorge Ruiz, TikTok'
The Measure Newsletter Google Won't Let The Cookie Crumble This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu
The Measure Newsletter Creators Playing Long Game On YouTube This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:
The Measure Newsletter Summer Of Sports In Full Swing This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in
The Measure Newsletter Every Second Counts In Sports Advertising This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern
