Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just

Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase, per CreatorIQ.