TV ADVERTISING Which New NFL Ads Are This Season's Most Likeable (So Far)? It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's
TV ADVERTISING H1 2024 Streaming vs. Linear Insights As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming
SPORTS Players Make For Most Likeable NFL TV Ads Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable
MUSIC How Taco Bell Spices Up Their TV Ads With Music Choices Songtradr data reveals how the brand uses a melodic blend of genres and artists to resonate with youthful audiences
