TV Audience SNF Helps NBC Claim No. 1 on TV Network Ranking NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.
TV Measurement SNF Helps NBC Take No. 1 on TV Network Ranking NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.
SPORTS Time Zones' Impact On Sports' TV Audience Delivery Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and
TV ADVERTISING NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv
SPORTS NBC’s Sunday Night Football Gets a ‘Swift Lift’ Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.
TV NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half
