Streaming

A collection of 151 posts

TV Audience

Over Two-Thirds of Consumers Prefer to 'Only' Stream Content On Smart TVs

As smart TVs find ubiquity within consumers’ homes, this wide adoption has fueled a fundamental change in how people connect with content. While viewers have long traded in the traditional remote “clicker” for a more self-curated experience, these smart TVs – and the apps that live on them – have helped underpin

Streaming

Smart TV Audiences Are Hungry For Native Apps

Smart TV interfaces have improved by leaps and bounds over the last few years, making the home screen the primary entry point for consumer content decisions.  * With the continued rise of streaming – which according to Inscape’s new Q3 2023 Market Trends Report accounts for nearly 55.9% of consumers&

SPORTS

Demand For Sports Content Keeps Peaking On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. Supply-share data shows just how slow sports' migration from linear TV to streaming has been. Data from Parrot Analytics reveals that supply share of sports programming on streaming barely outstrips demand share. That's also an indication

Streaming

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very

Streaming

Tubi Uses Movies To Take Lead In The FAST Lane

The following is a selection from Brandon Katz of Parrot Analytics. Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the

TV

Apple's Long-Tail TV Demand

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has figured out how to generate demand around its shows – and keep it, even 6 to 12 months after initial release. Data from Parrot Analytics spotlights how Apple shows are winning in both the short and long

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football

Streaming

'Quiet Quitting' Trends Up With Cable/Satellite Subscribers

But sports (and news) still draws people in, according to new data from Inscape.

Streaming

Netflix's Stream Drying Up

The following is a selection from Brandon Katz of Parrot Analytics. Netflix’s streaming originals footprint is quickly shrinking, according to data from Parrot Analytics. And its share of premieres has dipped even further, as the competitive landscape catches up. * Netflix’s supply share of global streaming original titles has

Streaming

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences. In this case, a prominent video game manufacturer was promoting the release of a new title, leveraging VIZIO’s CTV ads,

Local TV

Who Is Watching Local Broadcast TV?

After surveying more than 60K Americans aged 25 and older, TVREV's new report – Local TV: Perils & Promise In The Age Of Streaming -- confirms some conventional thinking, while also providing some surprising findings. * Nearly two-thirds (63%) of those over 65 report watching local broadcast every day, with

Streaming

Which Show Genres Need Mega-Hits Most?

The following is a selection from Brandon Katz of Parrot Analytics. The chart above displays the percentage of shows accounting for 50% of the total demand for each genre in the U.S., according to Parrot Analytics. This metric gauges how demand is spread across various titles. * The higher the

Streaming

Streaming Won't Stop Growing, But It's Slowing Down

The following is a selection from Brandon Katz of Parrot Analytics. Two things can be true at once: The streaming bubble has popped and audiences will likely never again enjoy the same levels of consistent mountainous volume of content as they once did. AND... Streaming is still a growing medium

TV

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.

Streaming

To Binge Or Not To Binge: Streamers Adjust TV Show Approach

The following is a selection from Brandon Katz of Parrot Analytics. From the start of 2020 through July 30, 2023, Parrot Analytics examined the changes in both supply and demand shares for various release strategies among the 50 most popular streaming original series in the U.S. What they found

Streaming

Netflix, Narnia Bet On Brains Behind Barbie

The following is a selection from Brandon Katz of Parrot Analytics. When looking at the global average and peak demand of the previous three Narnia films over the last 12 months, per Parrot Analytics, we largely see diminishing returns that suggests the franchise has not exactly been the most enduring

Streaming

Netflix's International Strategy Mitigates Strike Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. Should scripted U.S.-based content production winds up marooned in a state of perpetual pause, platforms will need to rely on different forms of entertainment to keep viewers engaged and subscribed. Netflix may have an advantage here, as

Streaming

How Netflix Wins

The following is from Brandon Katz of Parrot Analytics... Netflix, the market-leading streamer, has also recognized what the rest of Hollywood has always known: franchises (or proven on-screen hits that generate multiple entries) elicit recurring interest. Continuations or expansions of existing franchises (Wednesday, Queen Charlotte, XO Kitty, The Witcher Blood

Streaming

Star Trek Stuns For Paramount+

In a sea of IP-driven streaming content, Star Trek rarely gets the same fanfare as its counterparts. Yet, the long-running franchise has no problem drawing in similar audience demand, as data from Parrot Analytics highlights. Star Trek: Strange New Worlds had 45x higher demand than the average show in its

TV

Sports Are Cutting Themselves (And TV) To Pieces

For all of the good streaming has done for the proliferation of content overall, that proliferation has also led to significant fracturing. As one account pointed out on Twitter this week, you’d need FOUR different subscriptions – Peacock, Amazon, YES Network and Apple TV+ – to watch the New York Yankees

TV

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

TV Audience

Big Mouth's Historical Revenue Contribution To Netflix

Ahead of its seventh-season premiere, Netflix has officially renewed the raunchy animated sitcom Big Mouth for an eighth and final season. As such, it will officially become the longest-running scripted series in terms of seasons for the market-leading streamer best known for its fire hose approach to content. That is

TV

Upfronts Survey: TV Spend Not Going Anywhere

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway. A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals,

Streaming

Native OS Streaming Soars

It's been known for awhile that the dongle is dying, but recent research from Hub reveals even more around OEM operating system dominance. Hub’s 2023 Connected Home Report shows that in Q1 2023, 88% of smart TV households were streaming via native OS – up from 75% in

SPORTS

YouTube’s Sunday Ticket Structure A Touchdown… For YouTube

About a month before from the release of the 2023-24 NFL regular season schedule, fans now know how much they’ll pay to watch the games. On Tuesday, YouTube announced a variety of price points for customers that looks steep on paper, but is mostly a savvy scheme devised to