Streaming - THE MEASURE (Page 5)

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Streaming

A collection of 115 posts

Which Show Genres Need Mega-Hits Most?

Which Show Genres Need Mega-Hits Most?

The following is a selection from Brandon Katz of Parrot Analytics. The chart above displays the percentage of shows accounting for 50% of the total demand for each genre in the U.S., according to Parrot Analytics. This metric gauges how demand is spread across various titles. * The higher the

Streaming Won't Stop Growing, But It's Slowing Down

Streaming Won't Stop Growing, But It's Slowing Down

The following is a selection from Brandon Katz of Parrot Analytics. Two things can be true at once: The streaming bubble has popped and audiences will likely never again enjoy the same levels of consistent mountainous volume of content as they once did. AND... Streaming is still a growing medium

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.

To Binge Or Not To Binge: Streamers Adjust TV Show Approach

To Binge Or Not To Binge: Streamers Adjust TV Show Approach

The following is a selection from Brandon Katz of Parrot Analytics. From the start of 2020 through July 30, 2023, Parrot Analytics examined the changes in both supply and demand shares for various release strategies among the 50 most popular streaming original series in the U.S. What they found

Netflix, Narnia Bet On Brains Behind Barbie

Netflix, Narnia Bet On Brains Behind Barbie

The following is a selection from Brandon Katz of Parrot Analytics. When looking at the global average and peak demand of the previous three Narnia films over the last 12 months, per Parrot Analytics, we largely see diminishing returns that suggests the franchise has not exactly been the most enduring

Netflix's International Strategy Mitigates Strike Slowdown

Netflix's International Strategy Mitigates Strike Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. Should scripted U.S.-based content production winds up marooned in a state of perpetual pause, platforms will need to rely on different forms of entertainment to keep viewers engaged and subscribed. Netflix may have an advantage here, as

How Netflix Wins

How Netflix Wins

The following is from Brandon Katz of Parrot Analytics... Netflix, the market-leading streamer, has also recognized what the rest of Hollywood has always known: franchises (or proven on-screen hits that generate multiple entries) elicit recurring interest. Continuations or expansions of existing franchises (Wednesday, Queen Charlotte, XO Kitty, The Witcher Blood

Star Trek Stuns For Paramount+

Star Trek Stuns For Paramount+

In a sea of IP-driven streaming content, Star Trek rarely gets the same fanfare as its counterparts. Yet, the long-running franchise has no problem drawing in similar audience demand, as data from Parrot Analytics highlights. Star Trek: Strange New Worlds had 45x higher demand than the average show in its

Sports Are Cutting Themselves (And TV) To Pieces

Sports Are Cutting Themselves (And TV) To Pieces

For all of the good streaming has done for the proliferation of content overall, that proliferation has also led to significant fracturing. As one account pointed out on Twitter this week, you’d need FOUR different subscriptions – Peacock, Amazon, YES Network and Apple TV+ – to watch the New York Yankees

Primetime Ad Minutes Still Climbing For Top TV Networks

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

Big Mouth's Historical Revenue Contribution To Netflix

Big Mouth's Historical Revenue Contribution To Netflix

Ahead of its seventh-season premiere, Netflix has officially renewed the raunchy animated sitcom Big Mouth for an eighth and final season. As such, it will officially become the longest-running scripted series in terms of seasons for the market-leading streamer best known for its fire hose approach to content. That is

Upfronts Survey: TV Spend Not Going Anywhere

Upfronts Survey: TV Spend Not Going Anywhere

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway. A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals,

Native OS Streaming Soars

Native OS Streaming Soars

It's been known for awhile that the dongle is dying, but recent research from Hub reveals even more around OEM operating system dominance. Hub’s 2023 Connected Home Report shows that in Q1 2023, 88% of smart TV households were streaming via native OS – up from 75% in

YouTube’s Sunday Ticket Structure A Touchdown… For YouTube

YouTube’s Sunday Ticket Structure A Touchdown… For YouTube

About a month before from the release of the 2023-24 NFL regular season schedule, fans now know how much they’ll pay to watch the games. On Tuesday, YouTube announced a variety of price points for customers that looks steep on paper, but is mostly a savvy scheme devised to

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of