Streaming - THE MEASURE (Page 3)

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Streaming

A collection of 130 posts

The Streaming Originals Growth Slowdown

The Streaming Originals Growth Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. From early 2020 through Q2 2024, global supply of streaming original titles climbed by 296% according to data from Parrot Analytics. While that indicates some aggressive growth, the rate also starts slowing significantly in 2023, before freefalling more recently.

Netflix Still Winning With Competitors' Content

Netflix Still Winning With Competitors' Content

The following is a selection from Brandon Katz of Parrot Analytics. As Netflix continues growing, its enormous scale enables a wider array of audiences to discover and enjoy pre-existing TV titles than other streamers would. This applies to licensed shows like Breaking Bad (AMC), Suits (USA Network) and Your Honor

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

Creators Playing Long Game On YouTube

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Are Disney+ And Hulu A Perfect Streaming Marriage?

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Linear TV Missing Vast Majority Of Streaming-Centric Audience

Linear TV Missing Vast Majority Of Streaming-Centric Audience

While it's well-known that streaming provides incremental audience reach beyond linear TV, it's also notable that linear is missing out on a lot of the streaming audience. New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences. * That number translates to 52%

Peacock's Olympic-Sized Bet On Subscriber Loyalty

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

Late England Equalizer Scores Streaming Audience, Ad Boost

Late England Equalizer Scores Streaming Audience, Ad Boost

Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs, Slovakia led to a significant increase in streaming audiences and advertising views, according to data from Yospace. This spike, primarily from mobile devices, resulted in the ad break immediately after becoming the most-watched of the game.

Are Paramount+ And Peacock Complementary Services?

Are Paramount+ And Peacock Complementary Services?

The following is a selection from Brandon Katz of Parrot Analytics. As pressure grows for streaming services to find both stability and growth opportunities, consolidation talk is growing. Paramount+ and Peacock have talked about the possibility of a partnership, but would such an agreement be advantageous for the two services?

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

Ads on Streaming: What Consumers Really Think

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1

Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1

From Q2 2022 to Q1 2024, streaming’s share of live, linear viewing has jumped nearly ten percentage points, per Inscape.

Yellowstone: A Hit By Every Streaming Viewership Metric

Yellowstone: A Hit By Every Streaming Viewership Metric

The following is a selection from Brandon Katz of Parrot Analytics. As TV viewing gets more streaming-focused, the industry needs evolved metrics to evaluate long-term audience viability and programs' overall value to various services. Parrot Analytics' Pulse Metrics do exactly that, as the data below shows for Yellowstone&

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

The following is a selection from Brandon Katz of Parrot Analytics. While the narrative around Netflix was long its lack of true franchises, that tide could be shifting. The consumption affinity, or the grouping of titles that audiences watch together, between the two separate shows is the secret sauce in

Smart TVs Show Record Time in Streaming-Only for Q1

Smart TVs Show Record Time in Streaming-Only for Q1

94% of total streaming time during Q1 came from smart TVs that only or mostly streamed content, per Inscape.

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

Season two of 'Drag Latina' accounted for 7.5% of total hours watched on Revry in Q1 2024.

Max Leads Streamers for April Growth in Earned Media Value

CREATOR ECONOMY

Max Leads Streamers for April Growth in Earned Media Value

Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New

Revry: LGBTQ+ Viewers Go for the Drama

Revry: LGBTQ+ Viewers Go for the Drama

Drama was the top genre of Revry programming, accounting for 54% of total watch-hours January through March, 2024.

Time Helps Shows Beat Movies For Audience Demand

Time Helps Shows Beat Movies For Audience Demand

The following is a selection from Brandon Katz of Parrot Analytics. While movies are a winner with audiences, they're also limited in terms of recurring watch-time on streaming services. Movies can be watched in one sitting and that's the end of the investment for audiences. However,