Streaming

A collection of 113 posts

Streaming

How Netflix Keeps Its Churn Rate At An Industry Best

The following is a selection from Brandon Katz of Parrot Analytics. With so many streaming options and escalating pricing tiers, churn has become an increasingly persistent problem for these services. And while every company in the streaming space battles subscriber churn, one giant seems to withstand those pressures better than

Streaming

Examining Segmentation Around Streaming App Loyalty

A glut of streaming services bursting onto the scene over the past five years have led to a fractured TV viewership marketplace, and some recent consolidation. But research from Samsung Ads shows that the sheer number of choices has given rise to audience segmentation that follows along different approaches to

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

Streaming

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps. * That figure was 14% higher than the total

Streaming

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

Streaming

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

Streaming

Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen. * In the report, LG

Streaming

Smaller TV Show Genres Growing On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. While drama's long been the most popular genre for shows on streaming services, smaller genres are starting to grab a large share of demand. Data from Parrot Analytics breaks down the quarterly shifts by share of top

TV Measurement

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it.  * Over 87% of the time spent streaming in Q2

CREATOR ECONOMY

Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

TV Measurement

Smart TV Data: Summer’s Streaming Surge

With traditional TV schedules on hiatus, summer brings about a surge in streaming viewing time from smart TVs, according to a Q2 analysis from Inscape.  * After a few quarters of plateauing, streaming’s share of viewing time inched up in Q2 2024, reaching a record high of 58.2%. * Increases

CREATOR ECONOMY

Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

According to an analysis by CreatorIQ, after the policy was implemented, Netflix saw a notable 15% year-over-year decrease in Earned Media Value.

Streaming

Charting Crunchyroll's Anime Streaming Dominance

Anime streaming service Crunchyroll (owned by Sony) has defied norms in a sea of consolidation. Since 2021, Crunchyroll has tripled its global subscribers, and also has a stranglehold on both supply and demand for Japanese animation on American streaming services – as data from Parrot Analytics showcases. * In Q2 2024, Crunchyroll

TV ADVERTISING

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

CREATOR ECONOMY

Netflix Leads Video Streamers for August Earned Media Value

Netflix was the No. 1 video streaming service by Earned Media Value (EMV) in August, racking up $107.3 million — more than double what Peacock and Hulu received ($43.2 million each) — per data from CreatorIQ.  * Netflix also stood out by month-over-month EMV growth, increasing its total by 13% from

Streaming

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

TV Measurement

60% of Smart TVs Solely Streamed Content in Q2

Slowly but surely, smart TVs are moving in a streaming-only direction and eschewing traditional inputs (cable, satellite, over-the-air antenna), according to Inscape’s Q2 2024 Market Trends report.  * 60% of smart TVs only streamed content — i.e., never used traditional inputs — during Q2, a quarter-over-quarter increase of nearly 2%. * On

CREATOR ECONOMY

Creator Retention Key for Streamers’ Growth in Earned Media Value

CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.

TV Audience

How FASTs Stack Up for Ad Experience and More

In a world awash with endless entertainment options via streaming services, there’s something to be said about the traditional “lean-back” experience. That’s one of the reasons that FASTs (free ad-supported streaming TV) have steadily gained steam — viewers can take their hands off the proverbial wheel in terms of

TV Audience

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of

Politics

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still