Streaming

A collection of 121 posts

TV Measurement

How Seasonality, Sports Affect Streaming's Share of Viewing Time

Today’s entertainment landscape has seen streaming overtake traditional TV inputs (cable/satellite/over-the-air antenna) for share of viewing time, but just how much people are streaming depends on the season — and the availability of major sporting events. Inscape has been tracking viewer trends across 24 million opted-in devices for

TV Measurement

61% of Smart TVs Are Solely Streaming Content

An Inscape analysis reveals that traditional TV inputs continue to cede ground to streaming.

Streaming

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually

TV Measurement

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

Streaming

How Peacock Leans On Broadcast TV Content

The following is a selection from Brandon Katz of Parrot Analytics. Comcast plans to spin off most of its cable assets into a separate entity. That's interesting in any age, but especially this one, where more inventory seems to be the preferred outcome to less as a boon

TV ADVERTISING

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's

CREATOR ECONOMY

Prime Video Enjoys 64% Increase in Earned Media Value

The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.

Streaming

How Netflix Keeps Its Churn Rate At An Industry Best

The following is a selection from Brandon Katz of Parrot Analytics. With so many streaming options and escalating pricing tiers, churn has become an increasingly persistent problem for these services. And while every company in the streaming space battles subscriber churn, one giant seems to withstand those pressures better than

Streaming

Examining Segmentation Around Streaming App Loyalty

A glut of streaming services bursting onto the scene over the past five years have led to a fractured TV viewership marketplace, and some recent consolidation. But research from Samsung Ads shows that the sheer number of choices has given rise to audience segmentation that follows along different approaches to

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

Streaming

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps. * That figure was 14% higher than the total

Streaming

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

Streaming

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

Streaming

Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen. * In the report, LG

Streaming

Smaller TV Show Genres Growing On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. While drama's long been the most popular genre for shows on streaming services, smaller genres are starting to grab a large share of demand. Data from Parrot Analytics breaks down the quarterly shifts by share of top

TV Measurement

Direct-to-Consumer Apps Captured Only 13% of Streaming Time in Q2

As part of its Q2 TV Market Trends report, Inscape examined the share of time spent streaming across traditional publishers with direct-to-consumer apps vs. those that are streaming-first/program aggregator services. To put it simply, the streaming-first publishers are crushing it.  * Over 87% of the time spent streaming in Q2

CREATOR ECONOMY

Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

TV Measurement

Smart TV Data: Summer’s Streaming Surge

With traditional TV schedules on hiatus, summer brings about a surge in streaming viewing time from smart TVs, according to a Q2 analysis from Inscape.  * After a few quarters of plateauing, streaming’s share of viewing time inched up in Q2 2024, reaching a record high of 58.2%. * Increases

CREATOR ECONOMY

Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

According to an analysis by CreatorIQ, after the policy was implemented, Netflix saw a notable 15% year-over-year decrease in Earned Media Value.

Streaming

Charting Crunchyroll's Anime Streaming Dominance

Anime streaming service Crunchyroll (owned by Sony) has defied norms in a sea of consolidation. Since 2021, Crunchyroll has tripled its global subscribers, and also has a stranglehold on both supply and demand for Japanese animation on American streaming services – as data from Parrot Analytics showcases. * In Q2 2024, Crunchyroll