SPORTS

A collection of 246 posts

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

TV Audience

NFL, ‘AGT’ Help NBC Snag Top Spot For TV Network Watch-Time

The network had a 6.61% viewership share for July 31 through August 6.

TV Audience

Women's World Cup Viewership Trends: Group Stage, Part 2

With insights from Inscape.

SPORTS

Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace

Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw

TV Audience

Women's World Cup, First Group: The Most-Watched Matches and More

With insights from Inscape

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

SPORTS

Brands Tap Into USWNT Players for Creator Marketing

Social content from Alex Morgan has generated over $2 million in earned media value for brands.

SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In

TV Audience

MLB Wins With The Midsummer Classic

Data from Inscape shows this year's MLB All-Star Game was the No. 1 program in primetime on July 11, with 11.37% of national linear watch-time (nearly 2x the amount of the next programming, America’s Got Talent). That was actually up slightly compared to last year’s

TV Audience

Game, Set, Match: Wimbledon Wins for TV Viewership

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

TV

Sports Betting Grows National TV Ad Spend In U.S.

Sports betting is more prevalent than ever before in American history. With that comes lucrative partnerships with sportsbooks and new advertising revenue streams. The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports

TV Audience

Baseball Hits Home Run For Live TV Viewership

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

TV Audience

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Basketball, baseball and tennis were big for June 5-11, per Inscape.

SPORTS

The NBA Teams Dominating Social Media

CreatorIQ data reveals that the Lakers lead in Earned Media Value.

TV Audience

Take Me Out to the Ball Game: TV By the Numbers

NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking

WBD

WBD Owned Networks Account For Nearly ¼ Of Top 50 Nets

Warner Bros. Discovery has had a busy few weeks. Last week the company debuted WBD Stream, a digital video ad product that will give advertisers access to content across its portfolio, as well as a number of ad options for Max and Discovery+. This week, the company launched Max, its

TV

Sports Are Cutting Themselves (And TV) To Pieces

For all of the good streaming has done for the proliferation of content overall, that proliferation has also led to significant fracturing. As one account pointed out on Twitter this week, you’d need FOUR different subscriptions – Peacock, Amazon, YES Network and Apple TV+ – to watch the New York Yankees

TV Audience

College Softball Comes Out of Left Field: TV By the Numbers

NCAA regional games captured 0.64% of all live, linear minutes watched on TV from May 15-21, per Inscape.

TV

NFL Holds Power In Primetime

iSpot’s upcoming TV season ad recap dives into some of the industry’s biggest narratives from September through early May, including in-depth looks at specific dayparts and networks. One of the findings, shared with TVREV in advance: The NFL still owns primetime on the Big 4 nets – with 18.

TV Audience

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

SPORTS

NBA Playoffs Top Mage’s Kentucky Derby Win

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. The Kentucky Derby, which saw three-year-old Mage win the crown, came in second with 5.44%

TV Audience

NHL Skates Into Second For TV Watch-Time

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

TV Audience

NBA Playoffs, NFL Draft Lead for TV Watch-Time

Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.

TV Audience

NFL Draft Is TV Audience's First Pick In Primetime

The NFL Draft, an unwanted TV property many years ago, is now one of the biggest events of the year from a viewership standpoint. And the 2023 edition has been no different, at least through the first round. According to Inscape data: * The 2023 NFL Draft was the No. 1