TV Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot Last week's bankruptcy filing by Diamond Sports (Sinclair's subsidiary and owner of the Bally Sports regional sports networks) could create real coverage for as many as 42 U.S. professional teams. And while that's unpleasant news for all parties involved, it's especially
SPORTS CBS Sports Embraces Its Moment On TikTok The next time you open up TikTok, there's a storng likelihood you'll hear the iconic CBS Sports college theme (long associated with both the NCAA Men's Basketball Tournament and SEC football). Tubular Labs data found that the sound is already one of the most-heard
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TV How Women’s Basketball Still Gets Deprioritized On TV [the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to
TV Audience Oscars Snags a Top Spot For Weekly Watch-Time But Still Can't Dunk on Basketball As we head into March Madness, basketball is in full-court press: Watch-time for men’s college games increased week-over-week, up to 4.16% from 2.28% previously.
TV Audience Women’s College Basketball Cracks Top 20 For Watch-Time Feb. 27-Mar. 5 For the first time this season, women’s college basketball makes it into Inscape's weekly ranking of the most-watched programs.
TV Audience Basketball Scores For Watch-Time For Feb. 20-26 With March Madness approaching, things are heating up on the basketball court.
SPORTS Doritos Super Bowl Spot Wins for Engagement The Big Game ad from Doritos drove nearly 2 million engagements for the brand.
SPORTS Amazon Scores Big With Super Bowl Spot Amazon generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup.
TV Audience Daytona 500, ‘Yellowstone’ Crack Top Ten Most-Watched Programs for Feb. 13-19 Men's college basketball took first place for watch-time, but the Daytona 500 zooms into the top ten while a 'Yellowstone' puts it in eighth place.
SPORTS Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad Social media stars Logan Paul and KSI have already had a busy 2023. In the last few weeks, their Prime Hydration drink became the official sports drink of UFC, their global expansion continues and they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.
TV Audience Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12 The Big Game and related coverage accounted for 9.46% of watch-time during the week.
TV PopCorners’ First Super Bowl Spot is 'Breaking Good' PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm
Social Video Super Bowl Advertisers Get ‘Super’-Sized Video Views Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30
TV Audience Men's College Basketball Leads Most-Watched Programming for Jan. 30-Feb. 5 Men's college basketball accounted for 2.02% of watch-time during the week, while the NBA was in third place with 1.22% of minutes watched.
TV Audience NFL Playoffs’ Weekend Watch-Time Dominance The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of
TV Audience NFL Leads Most-Watched Programming for Jan. 23-29 NFL games took first place in the most-watched programs ranking for Jan. 23-29, according to data from Inscape.
TV Audience NFL Controls Wildcard Weekend Watch-Time The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and
Social Video The Eagles Are The Most Popular NFL Team On Social Video Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while
Social Video Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube You’d think there was a limit on how much sports content audiences could watch across all screens, but apparently we’ve yet to reach that point. Data from Tubular Labs’ Q4 category infographics revealed that YouTube views for sports-related videos grew 33% year-over-year as of October 2022. * Interestingly, lumberjack
TV Audience World Cup Keeps Scoring Audience Watch-Time The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and
TV NFL, College Football Audience Overlap Minimizes Incremental Reach (Report) NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.
TV 79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report) While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere
Social Video Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity
TV World Cup Gets Week's Biggest TV Promo Focus With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next
