SPORTS

A collection of 181 posts

TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to

TV Audience

Oscars Snags a Top Spot For Weekly Watch-Time But Still Can't Dunk on Basketball

As we head into March Madness, basketball is in full-court press: Watch-time for men’s college games increased week-over-week, up to 4.16% from 2.28% previously.

TV Audience

Women’s College Basketball Cracks Top 20 For Watch-Time Feb. 27-Mar. 5

For the first time this season, women’s college basketball makes it into Inscape's weekly ranking of the most-watched programs.

TV Audience

Basketball Scores For Watch-Time For Feb. 20-26

With March Madness approaching, things are heating up on the basketball court.

SPORTS

Doritos Super Bowl Spot Wins for Engagement

The Big Game ad from Doritos drove nearly 2 million engagements for the brand.

SPORTS

Amazon Scores Big With Super Bowl Spot

Amazon generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup.

TV Audience

Daytona 500, ‘Yellowstone’ Crack Top Ten Most-Watched Programs for Feb. 13-19

Men's college basketball took first place for watch-time, but the Daytona 500 zooms into the top ten while a 'Yellowstone' puts it in eighth place.

SPORTS

Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad

Social media stars Logan Paul and KSI have already had a busy 2023. In the last few weeks, their Prime Hydration drink became the official sports drink of UFC, their global expansion continues and they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

TV Audience

Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12

The Big Game and related coverage accounted for 9.46% of watch-time during the week.

TV

PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm

Social Video

Super Bowl Advertisers Get ‘Super’-Sized Video Views

Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30

TV Audience

Men's College Basketball Leads Most-Watched Programming for Jan. 30-Feb. 5

Men's college basketball accounted for 2.02% of watch-time during the week, while the NBA was in third place with 1.22% of minutes watched.

TV Audience

NFL Playoffs’ Weekend Watch-Time Dominance

The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of

TV Audience

NFL Leads Most-Watched Programming for Jan. 23-29

NFL games took first place in the most-watched programs ranking for Jan. 23-29, according to data from Inscape.

TV Audience

NFL Controls Wildcard Weekend Watch-Time

The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and

Social Video

The Eagles Are The Most Popular NFL Team On Social Video

Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while

Social Video

Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube

You’d think there was a limit on how much sports content audiences could watch across all screens, but apparently we’ve yet to reach that point. Data from Tubular Labs’ Q4 category infographics revealed that YouTube views for sports-related videos grew 33% year-over-year as of October 2022. * Interestingly, lumberjack

TV Audience

World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and

TV

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.

TV

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere

Social Video

Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon

Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity

TV

World Cup Gets Week's Biggest TV Promo Focus

With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next

TV Audience

NFL Gobbles Up Turkey Day Watch Time

With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other

Social Video

U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences

SPORTS

Beckham's Frito-Lay Futbol Scores with Hallmark Audiences

David Beckham can argue with Peyton Manning over futbol or football, and you'd think that ad is perfect for sports fans.... but they understand the appeal of these pitchmen stretches well beyond the pitch and into the Hallmark audiences. Well played, Frito-lay.