SPORTS

A collection of 245 posts

TV Audience

College Football Title Game Owns Over 36% Of Monday Primetime Minutes

Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself

SPORTS

Data: Female Sports Influence Grew in 2023

In 2023, women’s soccer viewership more than doubled to 1.4B views.

TV Audience

Saturday Games Fuel TV Ranking Rise for NFL Network

With a 2.95% viewership share, NFL Network rockets into Inscape’s weekly ranking of most-seen TV networks.

TV Audience

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

TV Audience

College Football Scores for ABC

ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.

SPORTS

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

SPORTS

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

TV Audience

Football Fuels First-Place Position for CBS on TV Network Ranking

The network captured an 8.49% viewership share last week, up from 6.92% previously, per Inscape.

SPORTS

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable

SPORTS

NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more. * Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL

SPORTS

Demand For Sports Content Keeps Peaking On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. Supply-share data shows just how slow sports' migration from linear TV to streaming has been. Data from Parrot Analytics reveals that supply share of sports programming on streaming barely outstrips demand share. That's also an indication

SPORTS

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

TV

Football, World Series Drive Fox to No. 1 on TV Network Ranking

The network captured an 8.31% viewership share last week, per Inscape.

TV Audience

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted

TV

Thanks to Football, CBS Again Leads TV Network Ranking

The network captured an 8.38% viewership share last week, per Inscape

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

TV

Football Propels CBS to Top of TV Network Ranking

The network captured 8.62% of all minutes watched on TV last week, per Inscape.

SPORTS

Sports, Gaming Podcasts Drive More Earned Media Value for Spotify Than Musicians

Creators generated $159.8 million EMV for the music streaming service during September.

SPORTS

NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost. September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all

TV

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

TV

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

iSpot’s new insurance industry report includes this major takeaway: Insurance brand TV ad impressions declined by 17% YoY from Jan. 1-Aug. 31. The report also uncovered these major findings: * Auto & general insurance brands saw a YoY increase share of TV ad impressions delivered during daytime, from 16.56%

SPORTS

Video Insights Help Brands During Football Season

Football is the most popular sport in the country, so it makes sense that brands want to activate around that content – whether it’s on TV or social media platforms. But NFL and college football ad buys are expensive, and it’s ideal to know that you’re putting messaging

TV

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

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Los Angeles Chargers Own NFL Offseason On YouTube

The NFL is a year-round league at this point, even if games only take place from Septemeber through early February. With that in mind, franchises need to find ways to engage with fans throughout the year – and many do, especially on social video channels like YouTube. Tubular Labs data reveals

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch