SPORTS

A collection of 181 posts

SPORTS

Netflix Just Signed YouTube's No. 1 Sports Franchise

Tuesday's news that Netflix would be the new home of WWE's Monday Night Raw starting in 2025 made waves as a major step into the pool of live sports. And it is for Netflix. But the bigger impact may come from the potential audience Netflix is

SPORTS

NFL Scores Touchdown for Prime Video’s Earned Media Value

Prime Video was the only streaming service that saw a month-over-month increase in Earned Media Value (EMV) for December, according to a recent analysis from CreatorIQ. Its $30.8 million EMV represented a 2% increase from November.  * Prime Video had a more notable 17% growth in community month-over-month, up to

SPORTS

Taylor Swift's Football Season Social Views Upswing

Taylor Swift certainly doesn't "need" Travis Kelce or the NFL to be any more famous. Yet, her relationship with the standout Kansas City Chiefs tight end does appear to be helping boost YouTube views related to the pop star. Data from Tubular Labs shows how Swift-related

TV Audience

NFL Playoffs Catch Over a Third of All Weekend TV Watch-Time

The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share. * Supporting playoff coverage and NFL-specific programming

SPORTS

Striking Impact: Reality TV Ad Impressions Down, Sports & News Up

An absence of scripted TV programming for half of 2023 caused by the writers and actors strikes sent brands and audiences looking for alternatives. One may assume that unscripted shows would be an obvious choice, but iSpot’s 2023 TV Transparency Report reveals that reality TV ad impressions actually declined

SPORTS

Detroit Lions Social Video Audiences Are Hungry Shoppers

It's been a breakout season for the long-suffering Detroit Lions, who won their first playoff game in 32 years this past Sunday. And along with eating up plenty of videos about their favorite football team, Lions social video audiences have also been busy shopping this season. But for

TV Audience

NFL Playoffs Take Primetime Audience Honors vs. Emmys

Monday's Primetime Emmy Awards were one of entertainment's biggest nights. But despite the event's relative success as a production, it still had the tall task of going up against the NFL Playoffs in primetime – leading to a resounding win for wildcard round action. * Data

TV Audience

NFL Wild Card Weekend Propels NBC To No. 1 Network

The network captured a 9.77% viewership share for Jan. 8-14, per Inscape

SPORTS

Jason Kelce Helps Drive Eagles' Video Popularity

The Los Angeles Chargers' team account generated more YouTube views than any NFL franchise this season. But at the league level, the NFL's own published videos presented a different story. As Tubular Labs data shows: * Of the top 20 YouTube videos published by the NFL this season,

SPORTS

Chargers Score Most NFL YouTube Views

While the Los Angeles Chargers had a rough season on the field, those struggles did not extend to social video. New data from Tubular Labs shows that the Chargers earned more YouTube views than any other team during the NFL's regular season, from Sept. 7, 2023-Jan. 7, 2024,

TV Audience

NFL Helps ABC Take No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.60% viewership share for Jan. 1-7, per Inscape.

TV Audience

College Football Title Game Owns Over 36% Of Monday Primetime Minutes

Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself

SPORTS

Data: Female Sports Influence Grew in 2023

In 2023, women’s soccer viewership more than doubled to 1.4B views.

TV Audience

Saturday Games Fuel TV Ranking Rise for NFL Network

With a 2.95% viewership share, NFL Network rockets into Inscape’s weekly ranking of most-seen TV networks.

TV Audience

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

TV Audience

College Football Scores for ABC

ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.

SPORTS

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

SPORTS

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

TV Audience

Football Fuels First-Place Position for CBS on TV Network Ranking

The network captured an 8.49% viewership share last week, up from 6.92% previously, per Inscape.

SPORTS

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable

SPORTS

NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more. * Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL

SPORTS

Demand For Sports Content Keeps Peaking On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. Supply-share data shows just how slow sports' migration from linear TV to streaming has been. Data from Parrot Analytics reveals that supply share of sports programming on streaming barely outstrips demand share. That's also an indication

SPORTS

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

TV

Football, World Series Drive Fox to No. 1 on TV Network Ranking

The network captured an 8.31% viewership share last week, per Inscape.

TV Audience

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted