SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
SPORTS Automakers Park Super Bowl Ad Focus In Recent Years Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.
SPORTS Data: Racy Super Bowl Ads Worth The Risqué? Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.
SPORTS States Where Swift Stacks Up Best Vs. Chiefs How does the team stack up against its most famous fan, Taylor Swift, in terms of volume since the start of the playoffs? We dove into some Google trends data to find out more.
SPORTS Are Sportsbooks Betting On Parlay Ads? Sports betting has quickly grown into an escapable part of the U.S. fan experience, and beyond just simple bets, there's been a major emphasis on parlays – where bettors can be encouraged to wager on longer odds because of the idea of bigger paydays. Of course, many of
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
SPORTS Current College Player Nets Larger Audience Than NFL Florida Atlantic isn’t the biggest college football program in the country, but the team does have one of sports’ biggest social video stars in Josh Moore, according to new data from Tubular Labs. Leaning almost exclusively into YouTube Shorts, the FAU Owls safety is cultivating a large audience against
SPORTS Dude Perfect Gets Steph Curry Bump Trick-shot content aficionados Dude Perfect have been around for years and possess global name recognition. Yet, a celebrity guest star can still provide a welcome bump for video audiences, according to recent Tubular Labs Audience Ratings data. * Dude Perfect increased their unique viewers across YouTube and Facebook by 74% month-over-month,
SPORTS Women's Soccer Scores On TikTok Women's sports have seen steady growth in recent years, but especially over the last couple, as U.S. leagues like the WNBA and NWSL have truly exploded (as has women's college basketball). As part of its extensive end-of-year reporting, Tubular Labs showcases the the most-viewed women&
SPORTS ESPN's Holiday Season Ad Attention Is A Present In Primetime The holiday season is a crowded time of year, especially on TV. But with a strong roster of premier sports and special one-off events, ESPN has been able to cut through the primetime holiday ad buzz better than any other top network so far, as data from iSpot showcases. With
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
SPORTS Nationwide Leads Top 'New' NFL Advertisers This Season Nationwide has long been an NFL sponsor, but has ebbed and flowed in recent years as a top advertiser during live games. The insurance brand sat out last season completely, yet is back as the top "new" advertiser year-over-year by household TV ad impressions – according to data from
TV ADVERTISING Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far) Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's
SPORTS Which Top NFL Advertisers Have Disappeared Year-Over-Year? Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during
SPORTS Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans
CREATOR ECONOMY Jake Paul vs. Mike Tyson: Who Is Winning on Social? With insights from CreatorIQ and Tubular Labs.
TV ADVERTISING National Linear TV Ad Spend Spikes 12.52% In Q3 YoY TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like
SPORTS What Do Avid NFL Audiences Watch In The Offseason? Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot
SPORTS College Football Makes Gains On ABC, Even With Fewer Ads College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.
SPORTS NFL's Top 'New' Advertisers Through Three Weeks NFL advertisers have a lot of consistency year-over-year, usually featuring similar lists of brands who have budgets and target audiences that align with TV's most-watched programming. But the league does get some newcomers every year, as data from iSpot shows. * Nationwide Insurance did not appear during NFL games
TV Audience 30% of Sports Viewing Time Was Streamed in Q2 A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of
