SPORTS

A collection of 174 posts

SPORTS

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

TV ADVERTISING

National Linear TV Ad Spend Spikes 12.52% In Q3 YoY

TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like

SPORTS

What Do Avid NFL Audiences Watch In The Offseason?

Advertising during NFL games isn't for every brand. And for brands looking to reach avid (those that watched at least 18 hours of regular season games last season) NFL viewers, there are much more cost-efficient options available in the offseason – as a new advanced audiences report from iSpot

SPORTS

College Football Makes Gains On ABC, Even With Fewer Ads

College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.

SPORTS

NFL's Top 'New' Advertisers Through Three Weeks

NFL advertisers have a lot of consistency year-over-year, usually featuring similar lists of brands who have budgets and target audiences that align with TV's most-watched programming. But the league does get some newcomers every year, as data from iSpot shows. * Nationwide Insurance did not appear during NFL games

TV Audience

30% of Sports Viewing Time Was Streamed in Q2

A Q2 analysis from Inscape reveals that live, linear content is increasingly being consumed via streaming, enabled by various smart TV apps that give access to what’s currently airing on broadcast and cable networks. Even sports and news — two of the only genres that still command large shares of

SPORTS

How Sports Betting TV Ads Stack Up Year-Over-Year

As sportsbooks settle into a more established rhythm as national TV advertisers, signs of norms start to crop up. Recent data from iSpot shows that while the two giants of the industry – FanDuel and DraftKings – remain TV ad reach giants, smaller sportsbooks have also grabbed more ad impressions share of

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

SPORTS

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.

SPORTS

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the

TV ADVERTISING

Wingstop TV Advertising Taking Flight In 2024

According to iSpot data, through the first half of 2024, Wingstop’s est. national TV advertising increased by 115% year-over-year. That continues a trend that began in Q4 of 2023, when the brand spent $13.5 million.  * Wingstop’s yearly national linear TV advertising has largely stayed in the same

CREATOR ECONOMY

MLB Promo Reserves YouTube Views For Booking.com

Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.

TV ADVERTISING

Sports a Slam Dunk for TV Ad Reach in H1

Sports programming accounted for 13% of national linear TV household ad impressions January through June 2024.

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

SPORTS

Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach

SPORTS

Late England Equalizer Scores Streaming Audience, Ad Boost

Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs, Slovakia led to a significant increase in streaming audiences and advertising views, according to data from Yospace. This spike, primarily from mobile devices, resulted in the ad break immediately after becoming the most-watched of the game.

SPORTS

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

SPORTS

Time Zones' Impact On Sports' TV Audience Delivery

Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and

SPORTS

How Close Games Can 'Defy Gravity' For TV Ad Reach

While blowout games can create opportunities for TV ad impression under-delivery, as iSpot data previously showed, close games can have the opposite effect. When games are delivering spot-level impressions (SLI) well above average-minute audience (ACM) levels, advertisers are getting more bang for their buck – BUT networks effectively give away reach

TV ADVERTISING

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

CREATOR ECONOMY

NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights

Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when

TV ADVERTISING

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

The NHL's Stanley Cup Playoffs are currently locked into two heated conference finals matchups. And brands are benefiting from the added intrigue as the New York Rangers and Florida Panthers are tied 2-2 in the East, while the Dallas Stars and Edmonton Oilers are knotted up 2-2 in

SPORTS

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

SPORTS

ABC Tops TV Networks for Watch-Time

ABC captured a 7.58% viewership across May 20-26, per Inscape.