SPORTS

A collection of 232 posts

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Super Bowl

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

Members only

SPORTS

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

The Measure Newsletter

Social Super Bowl

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform

SPORTS

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in

SPORTS

ULTA Takes TikTok Title For Super Bowl

TikTok's social footprint was alive and well during the Super Bowl this year, as data from Tubular Labs' reveals. On Feb. 9, U.S. TikTok videos about the Super Bowl generated 600 million views, with nearly 42% of those coming from individual creators * U.S. brand pages

Members only

SPORTS

Stellantis Takes Divergent Approaches With Super Bowl Ads

Members only

SPORTS

Insights for Pharma Super Bowl Ads

Members only

SPORTS

Doritos, Bud Light Lead Super Bowl Ads for Brand Recognition

CREATOR ECONOMY

Data: Social Video's 'Super' Success For Big Game

Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows that U.S. videos earned over 600 million Super Bowl-related views on game day alone. Diving in deeper on the platform's Super Bowl results: * U.S. TikTok videos related to the Super

SPORTS

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.

Members only

SPORTS

Jeep Sees Success With Narrative Approach for Super Bowl LIX

SPORTS

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The best Super Bowl ads have a way of not only driving consumer interest or watercooler chat, but stirring up conversation in the web-o-sphere in order to create that closed marketing loop that helps sell products, box office ticket sales or increase brand visibility.

SPORTS

Super Bowl Ads With Women Score As More Effective With Men?

Male viewers consistently rated ads featuring women higher than female viewers, while female voiceovers and closing female dialogue saw strong effectiveness scores across all demographics.

SPORTS

Alix Earle Creating Super Bowl 'Pop' for Carl’s Jr., Poppi

Creators have become a growing part of the Super Bowl over the years, from sponsored posts and creative consulting, all the way to the big game themselves, where they've been featured in various ads (perhaps most famously, MrBeast appeared in the NFL's spot a couple years

SPORTS

Super Bowl Rookies: OpenAI, Duracell Among 17 First-Time Advertisers

For as much as Super Bowl commercials are usually full of recurring brands advertising the big game, each year features a good collection of newcomers as well. * Thus far, iSpot has tracked 17 first-time Super Bowl advertisers for 2025, which is just one short of last year's mark

SPORTS

Movie Releases Take The Field (And Center Stage) During the Super Bowl

Movie promos in the Big Game could actually make audiences get off their sofas, hit the theaters and help drive box office success, according to a study by consumer research company MarketCast.

SPORTS

Humor Wins Over Corp. Responsibility for Recent Super Bowl Ads

The NFL in particular has used Big Game spots in years past to shine a spotlight on issues like bullying and mental health.

SPORTS

Veteran Super Bowl Advertisers Have Slight Edge Over Rookies

Super Bowl LIX will feature multiple brands making their Big Game debut, including Duracell, Häagen-Dazs, Instacart, MSC Cruises, Liquid Death, Hims & Hers and more. And while there’s no denying the massive audience the game will deliver to all the brands, data from iSpot suggests the newcomers may have

SPORTS

Will Nostalgia Score A Touchdown During Super Bowl LIX?

Both Hellmann’s and Booking.com are getting viewers to reminisce, bringing back a beloved rom-com duo and puppets, respectively.

SPORTS

Lapsed Super Bowl Advertisers Make Return

Nike, Little Caesars, GoDaddy and Jeep are all set to make their Super Bowl comebacks for LIX.

SPORTS

Tech Brands Focus on AI for Super Bowl

This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.

SPORTS

Will Hellmann's "When Harry Met Best Foods" Bring Sexy Back?

“When Sally Met Best Foods” reunites Meg Ryan, Billy Crystal and that table at Katz’s Deli. But how has the ad performed so far?

SPORTS

The 'Delivery Bowl': Staying On The Couch For SB LIX

Food delivery services are upping the ante in Super Bowl LIX, with Uber Eats and DoorDash each vying to captivate millions of viewers with high profile campaigns.

SPORTS

Pharma Bowl?

Only four pharma ads have aired over the past 10 years. Here's a look at how they did.