SPORTS

A collection of 255 posts

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

CREATOR ECONOMY

Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

SPORTS

Brooklyn Nets Win NBA (TikTok) Title

It's hard to be much further than the Brooklyn Nets were from the top of the NBA standings this year (their 26 wins were 32 behind the Oklahoma City Thunder's league-leading 68). But that didn't deter the team on TikTok, as data from Tubular

SPORTS

Wingstop Flies To Top Of Most-Seen NBA Brands List

With the 2024-25 NBA regular season wrapping up on Sunday, we used data from iSpot to take a look at the top brands during national TV games (so first-airing games that appeared on ABC, ESPN, NBATV and TNT). Most notably, Wingstop flew up the rankings to become the most-seen brand

TV ADVERTISING

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.

TV ADVERTISING

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

CREATOR ECONOMY

What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to

SPORTS

Study: Women's Sports Fans Want Better TV Tune-In Info

Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't

SPORTS

Data: Men Are Becoming Bigger Fans Of Women's Sports

Women's sports have exploded in recent years, and that growth is not simply due to entities like the WNBA and NWSL (plus women's college sports) appealing to more women. New data from Paramount Advertising's For the Win report reveals that part of women'

SPORTS

TV Ad Reach Grows For Men's March Madness

This year's NCAA Men's Basketball Tournament has centered on the top teams winning the games in front of them, culminating in the second Final Four ever featuring all No. 1 seeds. Despite the event largely going as expected, though, audiences have been tuning in en masse,

CREATOR ECONOMY

TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

SPORTS

South Makes Up Nearly 40% Of March Madness TV Households

Both the men's and women's NCAA Tournaments are TV events with significant U.S. household reach. But some regions also tune in at a higher rate than others, as data from iSpot's recent March Madness Advanced Audiences Snapshot revealed. * The South accounted for 38.

SPORTS

How Likely Was An All One-Seed Final Four This March?

For just the second time since the advent of seeding for the NCAA Men's Basketball Tournament field in 1979, the Final Four is entirely made up of one-seeds. Auburn, Duke, Florida and Houston are all headed to San Antonio to compete for the title this year, defying tournament

SPORTS

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

SPORTS

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

TV ADVERTISING

Wendy's Scores Likeability Win Among NCAA Ads

Celebrities can be a big draw for event-centric ads. But sometimes for food brands, the best recipe for TV ad success simply includes some delicious-looking burgers and a good deal. That was the case for Wendy's and its recent 15-second March Madness spot. The QSR brand made a

CREATOR ECONOMY

Memes Reign Supreme for NFL Fans on Social Video

NFL Memes retained its lead over the NFL with 49.4 million unique U.S. viewers in February 2025.

SPORTS

MLB Can Harness Shohei Ohtani's Popularity For Global Growth

Major League Baseball's TV trials and tribulations are well-documented, but the league does have one significant card left to play to maximize the value of its media rights: Los Angeles Dodgers slugger (and pitcher) Shohei Ohtani. The three-time league MVP was in his native Japan for the Tokyo

SPORTS

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite

SPORTS

ACC Settlement Plots Future Of College Conferences

Following a lengthy and public back-and-forth, the ACC, Clemson and Florida State settled on a new revenue distribution model earlier this month. The agreement is likely to keep conference membership in place as-is for at least the next four-to-five years, while making some concessions to Clemson and FSU around their

SPORTS

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

SPORTS

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Despite recent shake-ups that will greatly impact what televised baseball looks like in the long-term, the 2025 MLB season is set to look similar to what we saw last year. That includes Apple TV+'s Friday Night Baseball package, which airs two double-headers each week of the regular season;

SPORTS

SVODs Are Increasingly The Home Of Live Sports

Once secondary to national linear TV, streaming sports have become the No. 1 home for live sports – at least according to new research from Hub. In its latest study, "What's The Score?" Hub finds that 69% of U.S. sports fans use SVOD services to watch

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Super Bowl

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the