SPORTS - THE MEASURE

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SPORTS

A collection of 243 posts

How Likely Was An All One-Seed Final Four This March?

How Likely Was An All One-Seed Final Four This March?

For just the second time since the advent of seeding for the NCAA Men's Basketball Tournament field in 1979, the Final Four is entirely made up of one-seeds. Auburn, Duke, Florida and Houston are all headed to San Antonio to compete for the title this year, defying tournament

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Women's College Basketball Viewing Grows Even Without Caitlin Clark

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

Wendy's Scores Likeability Win Among NCAA Ads

Wendy's Scores Likeability Win Among NCAA Ads

Celebrities can be a big draw for event-centric ads. But sometimes for food brands, the best recipe for TV ad success simply includes some delicious-looking burgers and a good deal. That was the case for Wendy's and its recent 15-second March Madness spot. The QSR brand made a

MLB Can Harness Shohei Ohtani's Popularity For Global Growth

MLB Can Harness Shohei Ohtani's Popularity For Global Growth

Major League Baseball's TV trials and tribulations are well-documented, but the league does have one significant card left to play to maximize the value of its media rights: Los Angeles Dodgers slugger (and pitcher) Shohei Ohtani. The three-time league MVP was in his native Japan for the Tokyo

More Women Prioritize Special Events For Sports Viewing

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite

ACC Settlement Plots Future Of College Conferences

ACC Settlement Plots Future Of College Conferences

Following a lengthy and public back-and-forth, the ACC, Clemson and Florida State settled on a new revenue distribution model earlier this month. The agreement is likely to keep conference membership in place as-is for at least the next four-to-five years, while making some concessions to Clemson and FSU around their

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Friday Night Baseball's Early-Season Slate Spotlights San Diego

Despite recent shake-ups that will greatly impact what televised baseball looks like in the long-term, the 2025 MLB season is set to look similar to what we saw last year. That includes Apple TV+'s Friday Night Baseball package, which airs two double-headers each week of the regular season;

SVODs Are Increasingly The Home Of Live Sports

SVODs Are Increasingly The Home Of Live Sports

Once secondary to national linear TV, streaming sports have become the No. 1 home for live sports – at least according to new research from Hub. In its latest study, "What's The Score?" Hub finds that 69% of U.S. sports fans use SVOD services to watch

Live From –TikTok – It's Saturday Night

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure: * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

Rocket Records Consumer Intent Win Among Super Bowl Spots

Rocket Records Consumer Intent Win Among Super Bowl Spots

With 2025's "Buy-Now Bowl" promoting immediate action for consumers to purchase goods/services after seeing Super Bowl ads, you could argue that purchase and visit intent has never been more important for advertisers. iSpot's annual Super Bowl TV transparency report showcases some of the

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

Super Bowl Blowout Highlights Importance Of Exact-Ad Measurement

This year's Super Bowl may have been a bust from a competitive standpoint, but the biggest TV program of the year still delivered for advertisers and rightsholder Fox. Data from iSpot's Super Bowl LIX report revealed that the game reached an average minute audience of 124.

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in

ULTA Takes TikTok Title For Super Bowl

ULTA Takes TikTok Title For Super Bowl

TikTok's social footprint was alive and well during the Super Bowl this year, as data from Tubular Labs' reveals. On Feb. 9, U.S. TikTok videos about the Super Bowl generated 600 million views, with nearly 42% of those coming from individual creators * U.S. brand pages

Stellantis Takes Divergent Approaches With Super Bowl Ads

Stellantis Takes Divergent Approaches With Super Bowl Ads

Ram Trucks went for the outlandish, while Jeep's heartfelt spot evokes Americana.

Insights for Pharma Super Bowl Ads

Insights for Pharma Super Bowl Ads

Pfizer wins for likeability, while the Hims & Hers ad was more polarizing for audiences.

Doritos, Bud Light Lead Super Bowl Ads for Brand Recognition

Doritos and Bud Light tied both had 93% brand recognition, 19 points above the norm.

Data: Social Video's 'Super' Success For Big Game

CREATOR ECONOMY

Data: Social Video's 'Super' Success For Big Game

Brands and creators alike flocked to TikTok on Super Bowl Sunday, as Tubular Labs data shows that U.S. videos earned over 600 million Super Bowl-related views on game day alone. Diving in deeper on the platform's Super Bowl results: * U.S. TikTok videos related to the Super

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.

Jeep Sees Success With Narrative Approach for Super Bowl LIX

Jeep Sees Success With Narrative Approach for Super Bowl LIX

Out of all the Super Bowl ads, Jeep's ranked No. 18 for likeability, scoring 9% above the norm.

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The Super Bowl Ads That Ignited The Most Immediate Social Engagement

The best Super Bowl ads have a way of not only driving consumer interest or watercooler chat, but stirring up conversation in the web-o-sphere in order to create that closed marketing loop that helps sell products, box office ticket sales or increase brand visibility.

Super Bowl Ads With Women Score As More Effective With Men?

Super Bowl Ads With Women Score As More Effective With Men?

Male viewers consistently rated ads featuring women higher than female viewers, while female voiceovers and closing female dialogue saw strong effectiveness scores across all demographics.