Sonic Branding - THE MEASURE

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Sonic Branding

A collection of 2 posts

Taylor Swift's Licensing Limits

Taylor Swift's Licensing Limits

While Taylor Swift is everywhere between her record-setting tour, album drops (both new and re-releases) and the Eras Tour in movie theaters – one place you don't see much of her is on TV – apart from some recent NFL Sundays. Data from Songtradr reveals that the star's

Targeting Testosterone? TV Ad Music More Likely To Appeal To Men

Targeting Testosterone? TV Ad Music More Likely To Appeal To Men

Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the