Social Video These Shopping Categories Score With Soccer Fans With the World Cup just days away, Tubular Labs shares data around what soccer social video viewers are shopping for most (which may perhaps give glimpses into the types of brands that should activate around the World Cup’s TV and digital content). Chief among them? Xbox, which leads the
SPORTS Pre-World Cup, Who's Watching B/R Football? Digiday recently looked into how Bleacher Report is aiming to differentiate its coverage going into this year's FIFA Men's World Cup. While the Turner Sports-owned site has found big success in the past with events its parent company owns broadcast rights to (like the NBA and
Social Video MrBeast Scores Millions Of Website Visitors For Nike Individual creators wield a ton of power on social video, and whether they have official relationships or not, many can drive increased traffic (and business) for brands. One large-scale instance of that push is with MrBeast and Nike. Tubular Labs data shared with TheInformation shows how the share of MrBeast
Social Video How ‘Chicken’ Are CNN Viewers? Data from Tubular Labs reveals how likely CNN social video viewers are to shop for specific product categories on Amazon, relative to the norm for all audiences. Over the last six months, CNN viewers are doing a lot of shopping for chicken and turkey products (15.9x more likely than
Social Video Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close) Tubular Labs releases its list of the top Facebook and YouTube creators and properties sorted by unique viewers, minutes watched and more filters every month
Social Video Food Network’s Audience Is Hungry For Insurance A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience. The data reveals how Food Network’s content brings audiences to insurance companies’ websites at higher rates, across the board. This is especially interesting when we compare Food Network’s social audience
Social Video Hermès Shoppers Want To Visit Vegas New data from Tubular Labs showcases the social video categories that luxury brand shoppers are most likely to watch. Of particular interest below, Hermès.com visitors appear to like watching content about traveling to Vegas over 25 times more than the average viewer. * On Amazon, Hermes.com shoppers are predictably
