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Social Video

A collection of 109 posts

LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

Using Audience Ratings data from Tubular Labs, we're able to see which creators reach the largest collection of unique viewers in the United States across Facebook and YouTube. And interestingly, the answer is not a U.S.-based creator. In October 2022, LADbible reached 86.3 million unique

Nov 18, 2022 1 min read

Reels-y Effective Content Types On Instagram

Reels-y Effective Content Types On Instagram

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said

Nov 17, 2022 1 min read

These Shopping Categories Score With Soccer Fans

These Shopping Categories Score With Soccer Fans

With the World Cup just days away, Tubular Labs shares data around what soccer social video viewers are shopping for most (which may perhaps give glimpses into the types of brands that should activate around the World Cup’s TV and digital content). Chief among them? Xbox, which leads the

Nov 17, 2022 1 min read

Pre-World Cup, Who's Watching B/R Football?

Pre-World Cup, Who's Watching B/R Football?

Digiday recently looked into how Bleacher Report is aiming to differentiate its coverage going into this year's FIFA Men's World Cup. While the Turner Sports-owned site has found big success in the past with events its parent company owns broadcast rights to (like the NBA and

Nov 15, 2022 1 min read

MrBeast Scores Millions Of Website Visitors For Nike

MrBeast Scores Millions Of Website Visitors For Nike

Individual creators wield a ton of power on social video, and whether they have official relationships or not, many can drive increased traffic (and business) for brands. One large-scale instance of that push is with MrBeast and Nike. Tubular Labs data shared with TheInformation shows how the share of MrBeast

Nov 10, 2022 1 min read

How ‘Chicken’ Are CNN Viewers?

How ‘Chicken’ Are CNN Viewers?

Data from Tubular Labs reveals how likely CNN social video viewers are to shop for specific product categories on Amazon, relative to the norm for all audiences. Over the last six months, CNN viewers are doing a lot of shopping for chicken and turkey products (15.9x more likely than

Nov 9, 2022 1 min read

Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close)

Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close)

Tubular Labs releases its list of the top Facebook and YouTube creators and properties sorted by unique viewers, minutes watched and more filters every month

Nov 3, 2022 1 min read

Food Network’s Audience Is Hungry For Insurance

Food Network’s Audience Is Hungry For Insurance

A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience. The data reveals how Food Network’s content brings audiences to insurance companies’ websites at higher rates, across the board. This is especially interesting when we compare Food Network’s social audience

Nov 2, 2022 1 min read

Hermès Shoppers Want To Visit Vegas

Hermès Shoppers Want To Visit Vegas

New data from Tubular Labs showcases the social video categories that luxury brand shoppers are most likely to watch. Of particular interest below, Hermès.com visitors appear to like watching content about traveling to Vegas over 25 times more than the average viewer. * On Amazon, Hermes.com shoppers are predictably

Nov 2, 2022 1 min read

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