Social Video

A collection of 118 posts

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

CREATOR ECONOMY

Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

The Measure Newsletter

'Bridgerton' Knights Netflix With EMV Crown

This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&

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CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular

The Measure Newsletter

Who’s Watching More News?

This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1

CREATOR ECONOMY

Men Watched U.S. News Videos For 2.5x Longer Than Women

Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.

CREATOR ECONOMY

NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights

Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when

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How Pop Culture Gave The NFL's Audience A Boost

The NFL may be the biggest game in town when it comes to sports audiences, but there are still plenty of people not regularly tuning into the league's content. Last season converted some of those holdouts, however, thanks to the "Swift Lift" phenomenon that helped the

The Measure Newsletter

Big 4 Broadcasters Grow Reach Despite Fewer Ads

This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season

The Measure Newsletter

Derby Photo Finish Is TV Watch-Time Win

This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)

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E! News Increasing Footprint With Female Audiences

There are tons of content partnership and ad opportunities out there for brands trying to reach women age 25 and older. But for those looking for the biggest reach, entertainment giant E! News is one of the biggest – and still growing – games in town. Data from Tubular Labs sheds light

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

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UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

The Measure Newsletter

Survey Shows Upfront Ad Optimism

This week on The Measure: * Some Ad Optimism Ahead of the Upfronts  * Trump vs. Biden on Social Video * Caitlin Clark Fuels Earned Media Value for Brands * The Streaming Originals Slowdown * This Week’s Free Report: The 2024 Upfronts Report, from iSpot Some Ad Optimism Ahead of the Upfronts iSpot’s

CREATOR ECONOMY

Trump Controls Election Social Video Conversation (So Far)

The 2024 U.S. presidential election may be seven months out, but with Joe Biden and Donald Trump largely locked in as the candidates, the campaign trail is already heating up – including on social video, as Tubular Labs dives into. * Tubular found that Trump has almost 2X as many YouTube

The Measure Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the

SPORTS

Bleacher Report Not Short On Minutes Watched

Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings. * That

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Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024

The following is a selection from Grant Parker of Mediaocean. There are countless options for marketing spend today. And while hype varies from year-to-year, social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean. * In 2023, an impressive 69% of survey respondents indicated

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Platform Diversification Reveals Growth Opportunities For Social Video

By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.

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Disney Junior Video Growth Ramps Up Kids Entertainment Competition

Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators)

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Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

SPORTS

Taylor Swift's Football Season Social Views Upswing

Taylor Swift certainly doesn't "need" Travis Kelce or the NFL to be any more famous. Yet, her relationship with the standout Kansas City Chiefs tight end does appear to be helping boost YouTube views related to the pop star. Data from Tubular Labs shows how Swift-related

CREATOR ECONOMY

December News Viewership Dips on Social Video

With consumers more focused on the holiday season, many news publications saw decreased U.S. unique viewership across Facebook and YouTube, according to data from Tubular Labs. While not universal across every news outlet – for instance, ABC News (the No. 1 news & politics publication by unique viewers) actually grew

SPORTS

Detroit Lions Social Video Audiences Are Hungry Shoppers

It's been a breakout season for the long-suffering Detroit Lions, who won their first playoff game in 32 years this past Sunday. And along with eating up plenty of videos about their favorite football team, Lions social video audiences have also been busy shopping this season. But for

CREATOR ECONOMY

With Video, Podcasts Merge Into Talk Show Territory

Podcasts have grown in popularity over the years, both in availability and audiences. And now, podcasters have started in earnest to expand the historically audio-only format into video. New research from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” * Tubular data shows The Joe Rogan Experience – the