Social Video

A collection of 109 posts

The Measure Newsletter

Derby Photo Finish Is TV Watch-Time Win

This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)

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E! News Increasing Footprint With Female Audiences

There are tons of content partnership and ad opportunities out there for brands trying to reach women age 25 and older. But for those looking for the biggest reach, entertainment giant E! News is one of the biggest – and still growing – games in town. Data from Tubular Labs sheds light

The Measure Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

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UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

The Measure Newsletter

Survey Shows Upfront Ad Optimism

This week on The Measure: * Some Ad Optimism Ahead of the Upfronts  * Trump vs. Biden on Social Video * Caitlin Clark Fuels Earned Media Value for Brands * The Streaming Originals Slowdown * This Week’s Free Report: The 2024 Upfronts Report, from iSpot Some Ad Optimism Ahead of the Upfronts iSpot’s

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Trump Controls Election Social Video Conversation (So Far)

The 2024 U.S. presidential election may be seven months out, but with Joe Biden and Donald Trump largely locked in as the candidates, the campaign trail is already heating up – including on social video, as Tubular Labs dives into. * Tubular found that Trump has almost 2X as many YouTube

The Measure Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the

SPORTS

Bleacher Report Not Short On Minutes Watched

Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings. * That

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Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024

The following is a selection from Grant Parker of Mediaocean. There are countless options for marketing spend today. And while hype varies from year-to-year, social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean. * In 2023, an impressive 69% of survey respondents indicated

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Platform Diversification Reveals Growth Opportunities For Social Video

By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.

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Disney Junior Video Growth Ramps Up Kids Entertainment Competition

Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators)

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Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

SPORTS

Taylor Swift's Football Season Social Views Upswing

Taylor Swift certainly doesn't "need" Travis Kelce or the NFL to be any more famous. Yet, her relationship with the standout Kansas City Chiefs tight end does appear to be helping boost YouTube views related to the pop star. Data from Tubular Labs shows how Swift-related

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December News Viewership Dips on Social Video

With consumers more focused on the holiday season, many news publications saw decreased U.S. unique viewership across Facebook and YouTube, according to data from Tubular Labs. While not universal across every news outlet – for instance, ABC News (the No. 1 news & politics publication by unique viewers) actually grew

SPORTS

Detroit Lions Social Video Audiences Are Hungry Shoppers

It's been a breakout season for the long-suffering Detroit Lions, who won their first playoff game in 32 years this past Sunday. And along with eating up plenty of videos about their favorite football team, Lions social video audiences have also been busy shopping this season. But for

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With Video, Podcasts Merge Into Talk Show Territory

Podcasts have grown in popularity over the years, both in availability and audiences. And now, podcasters have started in earnest to expand the historically audio-only format into video. New research from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” * Tubular data shows The Joe Rogan Experience – the

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MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

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Holiday Gift Guide For The Taylor Swift Fan In Everyone's Life

For consumers running behind on holiday shopping already (thanks, early Thanksgiving), the next month or so can feel like a scramble. But there's hope. Consumer Insights from Tubular Labs shed light on shopping preferences for specific video audiences. And in this case, the video audience of one Taylor

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Tubular: 63% Of YouTube Holiday Gift Guide Viewers Are Men

According to a new report by Tubular Labs and Chartbeat, marketers would be best served making holiday gift guides geared toward men. * Many brands market to women shoppers over the holidays, considering that women control over 80% of U.S. consumer purchase decisions. * However, Tubular data found that men actually

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DIY Content Goes Long For Holiday Season

While short-form content has exploded over the past few years, longer content still has its benefits. According to a new report from Tubular Labs and Chartbeat, 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, but it's 61-120 second videos that

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

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Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. * According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one

SPORTS

NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost. September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all

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Reality TV Rises On YouTube, Too

Entertainment work stoppages helped give reality content a boost this summer – both on TV and on YouTube. Tubular Labs data shows U.S. reality content hitting a high in August, and nearing 14 billion YouTube views on the year already. * Interestingly, while reality show Vanderpump Rules seemed to be everywhere

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Tegna Finds New Audience Growth On Social Video

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. One point that stood out, in particular, was Tegna’s rapid growth in viewership in the last month of summer. Tubular found: * In Aug. 2023, Tubular Audience Ratings