Social Video

A collection of 109 posts

CREATOR ECONOMY

Olympics Score YouTube Spike For NBC Sports

The Olympics are always big for NBCUniversal, and that goes for double for NBC Sports and its digital properties. On YouTube, specifically, Olympic content fueled more views between July and August than the channel had in all year before that – as data from Tubular Labs shows. * Between July and August

CREATOR ECONOMY

MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

CREATOR ECONOMY

Kamala Harris Gets TikTok Engagement Bump

Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals. * Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the

The Measure Newsletter

The TikTok Special Edition

This Week On The Measure:  * Exclusive Interview With TikTok's Jorge Ruiz * The Biggest Brands On TikTok * TikTok, iSpot Provides Audience Measurement Solution * Longer Video Uploads Creep Upward For TikTok Creators * This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity Meet Jorge Ruiz, TikTok'

CREATOR ECONOMY

Longer Video Uploads Creep Upward For TikTok Creators

TikTok is primarily known for short-form video. And while that hasn't fundamentally changed in recent months and years, there's also a growing trend where creators are uploading more videos that are at least 15 minutes in length, as new data from Tubular Labs shows. * After longer-format

CREATOR ECONOMY

TikTok Measurement Shows Unique Ad Reach Beyond TV

iSpot is now TikTok's first audience measurement solution made generally available, providing an even more comprehensive video investment for advertisers. Within iSpot's Unified Measurement solution, advertisers will now be able to independently measure and verify cross-media reach on TikTok relative to linear TV. * Recent analysis using

The Measure Newsletter

Google Won't Let The Cookie Crumble

This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu

CREATOR ECONOMY

Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

CREATOR ECONOMY

Long Videos Getting Longer Legs On YouTube

Short videos are still extremely popular among social video creators. But these individual influencers are actually uploading more YouTube videos that run 20 minutes or longer. Tubular Labs recently shared data with Digiday’s Tim Peterson showcasing the steady growth of longer-form videos. * Creators have uploaded increasing numbers of videos

The Measure Newsletter

Summer Of Sports In Full Swing

This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in

CREATOR ECONOMY

How Mexico's Presidential Candidates Performed On Social Video

In June, Claudia Sheinbaum was the first woman to win the presidency in Mexican history, defeating (fellow woman) Xóchitl Gálvez at the polls. But interestingly, social video viewership didn't net the same result, as data from Tubular Labs shows. * TikTok accounted for 75% of overall viewership about the

Big Data Brains

Spanning The Lobe

In Big Data Brains: Episode II, Media Cartographer Evan Shapiro chats with Tim Sovay from CreatorIQ about how brands should navigate the Creator Economy and seeking universal truth on social media. Evan Shapiro: Hi this is Evan Shapiro, your Media Cartographer. I'm coming to you from Cannes Lion.

CREATOR ECONOMY

Harbor Freight Builds Audience of Over 60 Million Via Social Video

Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that:  * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across

The Measure Newsletter

Every Second Counts In Sports Advertising

This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern

CREATOR ECONOMY

Seniors Sitting For Millions Of Hours Of MSNBC Social Videos

The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

CREATOR ECONOMY

Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

The Measure Newsletter

'Bridgerton' Knights Netflix With EMV Crown

This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&

CREATOR ECONOMY

CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular

The Measure Newsletter

Who’s Watching More News?

This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1

CREATOR ECONOMY

Men Watched U.S. News Videos For 2.5x Longer Than Women

Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.

CREATOR ECONOMY

NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights

Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when

CREATOR ECONOMY

How Pop Culture Gave The NFL's Audience A Boost

The NFL may be the biggest game in town when it comes to sports audiences, but there are still plenty of people not regularly tuning into the league's content. Last season converted some of those holdouts, however, thanks to the "Swift Lift" phenomenon that helped the

The Measure Newsletter

Big 4 Broadcasters Grow Reach Despite Fewer Ads

This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season