The Measure Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
CREATOR ECONOMY Females Flock To Fox News The cable network saw U.S. female viewers grow by 31% month-over-month.
SPORTS Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans
CREATOR ECONOMY What Are Amazon Beauty & Personal Care Shoppers Watching? The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon
The Measure Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
The Measure Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
The Measure Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
The Measure Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
CREATOR ECONOMY MSNBC Nets Over A Billion U.S. YouTube Minutes In September YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC
CREATOR ECONOMY House Of Highlights Holds Social Sports Video Crown According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
CREATOR ECONOMY Chef Koudy Cooks Up Audience Growth With Shorts The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
The Measure Newsletter Finding NFL Viewers For Cheaper In Offseason This week's newsletter is sponsored by: This Week On The Measure: * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State
The Measure Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
The Measure Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
CREATOR ECONOMY Stacking Up Social Video's Top Political Creators Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video
CREATOR ECONOMY BetterHelp's Big Summer For YouTub Sponsorship For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from
The Measure Newsletter Streaming Promos Jockey For Position This week's newsletter is sponsored by: This Week On The Measure: * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2
The Measure Newsletter Gridiron Gets Watch-Time Win Versus Debate This week's newsletter is sponsored by: This Week On The Measure: * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024
The Measure Newsletter There's No Debate: Football Is Back This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?
CREATOR ECONOMY Gaming Content's Steady Rise On YouTube Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership
CREATOR ECONOMY Which TikTok Video Categories Are Seeing Major Audience Growth? Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,
CREATOR ECONOMY Uploads For 30-60 Second YouTube Videos Up 39% YoY Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
CREATOR ECONOMY SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.
CREATOR ECONOMY Deadpool, Hot Ones Serve Up Big Month For First We Feast First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.
