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Social Media

A collection of 55 posts

Special Report: Navigating Social Video in 2023 -- What You Need To Thrive

Special Report: Navigating Social Video in 2023 -- What You Need To Thrive

Tubular has identified five areas in social video where marketers need to focus to get ahead of the game, and why. 1. Social video solidifies its position in marketing channel planning strategy 2. Creators are the new economic drivers 3. Digital communities influence social change 4. Augmented reality fuels virtual

Jan 15, 2023 1 min read

Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)

Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)

To wrap up 2022, Tubular Labs assembled a lengthy collection of insights from the year in social video trends, top videos, creators and more. It’s worth digging into the entire “rewind” piece on the company’s blog, but as social video continues to grow — and even rival TV in

Jan 6, 2023 2 min read

Special Report: Watching Is Better Than Listening -- How To Build Brand Preference Using Social Behaviors

Brand marketers have to work harder every day to earn brand preference and customer loyalty by cutting through media clutter and creating authentic engagement opportunities. While this can seem daunting, social video emerges as a channel where marketers can reach coveted audiences, and also learn about them. To create an

Jan 2, 2023 1 min read

Messi's Social Media Presence Climbs In November

CREATOR ECONOMY

Messi's Social Media Presence Climbs In November

Leo Messi’s social media clout is skyrocketing, hot off the tails of a World Cup Championship. From October to November of this year, the GOAT’s unique viewership more than doubled from 4.2M to 8.6M viewers, according to data from Tubular Labs.

Dec 19, 2022 1 min read

Reels-y Effective Content Types On Instagram

Reels-y Effective Content Types On Instagram

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said

Nov 17, 2022 1 min read

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