Social Media

A collection of 43 posts

CREATOR ECONOMY

66% Of Advertisers Eye Spend Increase On Social

Optimism varies by industry across various advertising channels, though digital – social, digital display, CTV – all seem to have a lot of momentum right now, at least according to data in Mediaocean's 2024 H2 Market Report. * Those surveyed responded to questions around which media channels they expected to increase,

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Stacking Up Social Video's Top Political Creators

Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video

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BetterHelp's Big Summer For YouTub Sponsorship

For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from

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Gaming Content's Steady Rise On YouTube

Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership

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Which TikTok Video Categories Are Seeing Major Audience Growth?

Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,

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Uploads For 30-60 Second YouTube Videos Up 39% YoY

Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new

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Big News Month Fuels Double-Digit Audience Growth

Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

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SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases

U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.

The Measure Newsletter

Netflix Wins For Streaming UX By A Landslide

This week's newsletter is sponsored by: This Week On The Measure:  * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats

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Deadpool, Hot Ones Serve Up Big Month For First We Feast

First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.

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Olympics Score YouTube Spike For NBC Sports

The Olympics are always big for NBCUniversal, and that goes for double for NBC Sports and its digital properties. On YouTube, specifically, Olympic content fueled more views between July and August than the channel had in all year before that – as data from Tubular Labs shows. * Between July and August

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MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

The Measure Newsletter

Olympic-Sized Growth On Social

This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...

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Kamala Harris Gets TikTok Engagement Bump

Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals. * Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the

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Longer Video Uploads Creep Upward For TikTok Creators

TikTok is primarily known for short-form video. And while that hasn't fundamentally changed in recent months and years, there's also a growing trend where creators are uploading more videos that are at least 15 minutes in length, as new data from Tubular Labs shows. * After longer-format

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TikTok Measurement Shows Unique Ad Reach Beyond TV

iSpot is now TikTok's first audience measurement solution made generally available, providing an even more comprehensive video investment for advertisers. Within iSpot's Unified Measurement solution, advertisers will now be able to independently measure and verify cross-media reach on TikTok relative to linear TV. * Recent analysis using

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Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.

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Long Videos Getting Longer Legs On YouTube

Short videos are still extremely popular among social video creators. But these individual influencers are actually uploading more YouTube videos that run 20 minutes or longer. Tubular Labs recently shared data with Digiday’s Tim Peterson showcasing the steady growth of longer-form videos. * Creators have uploaded increasing numbers of videos

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How Mexico's Presidential Candidates Performed On Social Video

In June, Claudia Sheinbaum was the first woman to win the presidency in Mexican history, defeating (fellow woman) Xóchitl Gálvez at the polls. But interestingly, social video viewership didn't net the same result, as data from Tubular Labs shows. * TikTok accounted for 75% of overall viewership about the

Big Data Brains

Spanning The Lobe

In Big Data Brains: Episode II, Media Cartographer Evan Shapiro chats with Tim Sovay from CreatorIQ about how brands should navigate the Creator Economy and seeking universal truth on social media. Evan Shapiro: Hi this is Evan Shapiro, your Media Cartographer. I'm coming to you from Cannes Lion.

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Harbor Freight Builds Audience of Over 60 Million Via Social Video

Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that:  * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across

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Seniors Sitting For Millions Of Hours Of MSNBC Social Videos

The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of

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Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

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CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular