SNL - THE MEASURE

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A collection of 6 posts

Live From –TikTok – It's Saturday Night

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure: * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

SNL50's Social Video Success Sets Sights On A Billion Views

CREATOR ECONOMY

SNL50's Social Video Success Sets Sights On A Billion Views

Saturday Night Live's big 50th anniversary weekend extravaganza has already been a welcome shot in the arm for the long-running NBC comedy show. Data from Tubular Labs reveals that in the last seven days (Feb. 12-18), SNL-related videos have generated nearly 400 million views on TikTok alone. * Other

SNL Special Spurs Surge In Murder Searches On Google

SNL Special Spurs Surge In Murder Searches On Google

Saturday Night Live's 50th Anniversary event over the weekend was a vibrant and star-studded celebration of the show's long history as a U.S. entertainment institution. And even with the celebratory nature of it all, actor Steve Martin's monologue to start the show seemed

Golden Globes Glow-Up For Olipop

Golden Globes Glow-Up For Olipop

Soft drink brand Olipop was not among the top 10 soft drink advertisers by household TV ad impressions or linear ad minutes in 2024. Yet, the upstart soda brand looked eager to grab the spotlight during Sunday's Golden Globes, tying Ulta for the most ad minutes (two) among

SNL Heats Up, Even With Limited Election Content

CREATOR ECONOMY

SNL Heats Up, Even With Limited Election Content

Year-over-year, SNL is up 54.5% in terms of unique viewers.