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Sitcom

A collection of 2 posts
Sitcom Syndication Pushes TBS TV Ad Reach Rise
TV ADVERTISING

Sitcom Syndication Pushes TBS TV Ad Reach Rise

TBS household TV ad impressions grew by 3.1% year-over-year in Q1 2024. But despite the network playing home to plenty of basketball action during the quarter, it was actually sitcom syndication that drove the network's climb. Data from iSpot's recent Q1 TV Ad Transparency Snapshot
May 7, 2024 1 min read
Streaming Sitcoms Still Losing Decay Rate Battle Vs. Broadcast
Streaming

Streaming Sitcoms Still Losing Decay Rate Battle Vs. Broadcast

The following is a selection from Brandon Katz of Parrot Analytics. Streaming services have struggled mightily to develop original hit sitcoms, despite library broadcast content from the genre hitting performance highs for many services. Data from Parrot Analytics dives into the disparity between streaming sitcoms and their broadcast brethren: * The
Feb 20, 2024 1 min read
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