TV ADVERTISING For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection
SPORTS Tech Brands Focus on AI for Super Bowl This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.
SPORTS Which Top NFL Advertisers Have Disappeared Year-Over-Year? Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during
TV ADVERTISING Olympics Ads Winning Gold for Audience Attention To engage audiences, many brands are harnessing celebrity appearances, humor and emotional storytelling — and it's working.
