Revry - THE MEASURE

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Revry

A collection of 13 posts

Football Powers ESPN's Primetime Ad Attention

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

A Nielsen study of Revry viewers reveals insights for the pharma industry.

LGBTQ+ Viewers Went for Drama in Q3

LGBTQ+ Viewers Went for Drama in Q3

Drama titles captured 32% of Revry's total watch hours in Q3.

Data: Comedy Was King for Revry Viewers in Q2

Data: Comedy Was King for Revry Viewers in Q2

Comedy content accounted for 38% of Revry’s total watch hours in Q2 2024

SEC, Big Ten Set To Dominate CFB Viewing Share

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

LGBTQ+ Audiences Highly Engaged With Grocery/Household Goods Ads

69% of LGBTQ+ consumers are more likely to try a grocery or household item from a brand known for supporting the community.

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

Consumers Like YouTube’s Ad Experience More

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

Season two of 'Drag Latina' accounted for 7.5% of total hours watched on Revry in Q1 2024.

Revry: LGBTQ+ Viewers Go for the Drama

Revry: LGBTQ+ Viewers Go for the Drama

Drama was the top genre of Revry programming, accounting for 54% of total watch-hours January through March, 2024.