CREATOR ECONOMY Joe Rogan Scored More Watch-Time Than Any Network Last Month Joe Rogan didn’t need an election to become popular on YouTube, but it certainly drove an audience surge in October 2024, as Tubular Labs data reveals. * In October, Joe Rogan was the #3 creator by minutes-watched (1.2 billion U.S. minutes-watched) across YouTube and Facebook according to Tubular
Politics Conservative Media Sees Post-Election Social Video Boost While conservative-leaning media finds plenty of success on social video as it is, Donald Trump's Election Night victory helped bring an even bigger viewership boost – as new data from Tubular Labs shows this week. * Fox News had an already strong 80.7 million YouTube views in the week-long
Politics Trump Engagement Soared As Election Night Wore On After the dust settled on Election Day in the U.S., Chartbeat shared interesting trends around article engagement for Donald Trump and Kamala Harris. While Trump was seeing far more articles in the lead-up, engagement with coverage seemed to level out in the early hours of Election Day, according to
Politics Counterprogramming Election Night TV Ad Reach Winners Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.
Politics Politics Dominate U.S. Election Night On YouTube Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million
Politics October Trump Articles Double Up Harris Stories According to recent Chartbeat research around reader behaviors, 2 million people read 10 or more articles about Donald Trump in October – four times the number that read 10 or more articles about Kamala Harris. Why? Well, there's more to it (and more to these audience behaviors beyond just
Politics Views For News Lean On Trump In Election Lead-Up The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering
CREATOR ECONOMY POTUS Candidates Go Head-To-Head On Podcasts Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.
CREATOR ECONOMY Bad Bunny's Big Reach Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday
TV Measurement TVs Saw an Average of 45 Democrat Ads in September An Inscape analysis reveals that Democrat ad frequency surged in September while Republican frequency remained steady month-over-month.
TV Measurement Political CTV Ad Impressions Surged by 489% in September A Madhive analysis reveals how political ad budgets are being deployed across the country.
CREATOR ECONOMY MSNBC Nets Over A Billion U.S. YouTube Minutes In September YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC
The Measure Newsletter Data In The Details; Exclusive Interview w/ Truthset Founder & CEO This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers
The Measure Newsletter How Do Social Video’s Top Political Creators Shake Out? This week's newsletter is sponsored by: This Week On The Measure: * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024
The Measure Newsletter Streaming Promos Jockey For Position This week's newsletter is sponsored by: This Week On The Measure: * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2
CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
The Measure Newsletter Gridiron Gets Watch-Time Win Versus Debate This week's newsletter is sponsored by: This Week On The Measure: * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024
Politics The Numbers Behind ABC's Livestream Debate Win Last week's debate was the first (and probably only) opportunity for voters to see U.S. Presidential candidates Donald Trump and Kamala Harris square off before Election Day. Tubular Labs data reveals social video trends coming out of the event. * The most-viewed YouTube video about the September 10
Politics Article Engagement Spikes For Harris, Trump Post-Debate Data from Chartbeat shows that engagement with articles featuring Donald Trump and Kamala Harris peaked the day after the U.S. presidential candidates' first debate on ABC. * On Sept. 11, articles featuring Trump collected 1.52 million engaged hours, while Harris was close behind with 1.45 million. * Engagement
Politics Streaming TV Preferred By Democrats, Republicans And Independents Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
CREATOR ECONOMY ABC News’ Unique Audience Soars On Social ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.
Politics After Slow Start, Tim Walz Wins VP Finalist Reader Engagement Race While Mark Kelly (U.S. Senator, Arizona) and Josh Shapiro (Governor of Pennsylvania) led early reader engagement around potential vice presidential selections, it was Tim Walz (Governor of Minnesota) who ultimately won the race – both in terms of getting the VP nod and hours from readers. * Data from Chartbeat showed
Politics VP Buzz Gives Tim Walz Big Engagement Bump Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular
